Recently, the LeTV Smart Research Institute and the CCRS Market Research CNRS-TGI team jointly released the LeTV Large Screen Ecological Development Research Report to create ecological service standards, lead the industry, and continue to create value for users. The report shows that at present, smart TVs have become the standard for Chinese homes, and the market has over 100 million units. The user group has gradually adapted to the new living room environment brought by smart TV, and with the development of the content ecology and various types of smart terminals based on large living room screens, a new type of two-dimensional living room economy with interaction capability and large screen has been formed. .
LeTV took the lead in creating a large-screen ecosystem based on LeTV content and LeTV SuperTV through the content plus hardware dual-core drive model. Through three years of development and operation, LeTV's large-screen ecosystem has gradually been recognized by users and the market, forming a complete ecological cycle platform.
The rapid development of smart TVs and the mature data on the living environment of the living room show that the number of possessions of smart TVs in China was only 20 million units in 2012. It is expected that by 2018, the number of smart TVs will reach 230 million units. Traditional TV audiences are moving to smart TVs, with smart users accounting for 24.9%, traditional TV users increasing by 2.4%, smart TV users increasing by 27.7%, and smart TV pre-purchasing population reaching 69.7%. In addition, smart TV users have a higher level of education and a good sense of paying.
Ovid Cloud Network’s TV sales data for April showed that LeTV’s April sales totaled 710,000 units, making it the number one sales channel in the entire industry. The daily average CV of Super TV has broken 100 million in a week. It exceeds LeTV's PC, mobile, and M stations to become LeTV's first large-flow terminal platform. This will increase the pace of commercialization of the Big Screen, and Super TV is also the best in the entire television industry. Operational value platform. Super TV's multi-profit model can truly go to brand premiums and hardware premiums, allowing users to pay only for core value, allowing television to enter the era of ecological consumption from the hardware premium era.
Content-driven, large-screen carrying achievements in the living room eco-development Internet technology is iteratively upgraded, the living environment is shaped, and the living room Internet further simplifies content and interaction. This is reflected in the start-up and service video as the core of life; large-screen long-distance viewing for different audiences to watch; diversification of operating methods to meet diverse needs; family as a unit, emphasizing shared entertainment, better meet emotional needs; continuous immersive Interaction, education, entertainment, shopping, and other advantages interface and services.
LeTV Super TV has become a powerful platform for eco-operating living rooms. In 2013, LeTV sold 350,000 units of super TV, 1.5 million units in 2014, 3 million units in 2015, and 6 million units in 2016. Every consumer purchases a super TV. Will buy 1.6 members. In addition, LeTV's average daily operating rate is 65%, leading the industry average of 10%; daily average usage time is 5.8 hours/day, leading industry average is 1 hour/day; average video playback time is 4.6 hours/day; average on-demand time is long 21 hours/week.
On May 7, 2013, LeTV released the Super TV X60, S40, becoming the world's first Internet company to officially launch its own brand television. April 9, 2014: The first 4K ecosystem Le4K and Super TV X50Air were launched, redefining the 4K smart TV. 2015, September 19th: The total sales of Black 919 Music Fan Super TV broke 382,000 units. The 919 Ecological Shopping Festival became the third largest e-commerce shopping festival in China; on October 27th, the world’s largest 3D/4K/120-inch was released. The king of television uMax120; December 14 released the fourth generation of super TV split Super 4 Max70 and surface Super 4 Max65 Curved. On April 14, 2016, Hardware Free Day, LeTV took advantage of the content ecology to make up for the consumer hardware, super TV total sales of over 54.9 million units.
LeTV Super TV Eco-layout, Reversing Six Major Industries
First, LeTV Sports Lexus proceeded through four major aspects: event management, copyright content, Internet application service, and intelligent hardware. The abundant sports ecological resources gave TV a tremendous amount of energy, with more than 1.3 million active users. In terms of competition operations, LeTV Sports has the right to operate city marathon events; the ICC International Champions Cup, the right to operate exclusive Chinese sports events; and the Exclusive Women's Super League Tournament; In terms of copyright content, LeTV Sports has more than 310 events in the copyright; more than 220 exclusive copyrights; it covers 17 kinds of sports and more than 10,000 matches. In terms of Internet application services, LeTV Sports teamed up with world-famous champion Pacquiao to create the first platform for boxing O2O; set up a joint venture with ZTE Corporation to create intelligent venues and reached strategic cooperation intentions with Wukesong Gymnasium; 500 models.
Second, music as music Music as a perfect "IP + Internet + hardware + value-added services" music eco-industrial system chain, as the country's largest music video content generation platform and 4K content, through high-quality content to lead online and offline. Thanks to the innovative operating model, monthly music-active users continued to rise, and the growth rate in April was 9.7%. One is LeTV's big-screen music ecosystem.
4K content: In 2015, it has been on-line for 1500 minutes, mainly concert music festivals; 2016: 3000 minutes or more, covering MV documentaries and many other categories; at least 1 S-class 4K live broadcasts each month.
VR, Panorama Sound: In 2016, it produced more than 100 VR contents and broadcasted more than 20 VR Lives. It has been on-line with the sound of Li Yuchun's Chengdu concert. In 2016, the joint Dolby production brought in more than 20 panoramic sound and video content.
Subwoofer zone: Update more than 30 videos per week for the subwoofer experience; update more than 100 lossless audio.
Surround Sound, 3D: In 2016, the company introduced and produced more than 100 5.1/7.1 surround sound music videos, including concerts, music programs, music films, etc.; produced more than 10 3D music content, mainly music scenes and music movies.
Third, LeTV Children's Music As a child, through systematic, bilingual, participation, health, safety, simplicity, and ecology to promote the return of children's education to family. Each year, LeTV Children will maintain over 90% of the children's education resources in the market; at least 2-3 international top-level IP exclusive partnerships will be introduced; 3,000 LePar shops will be provided to provide offline communication platform for Baoma; Gold medal expert resources will be integrated and parents of children will be free. FAQ.
LeTV's number of children showed a spurt growth. In January 2016, the monthly UV was 1.73 million. By April 2016, the number of UVs had reached 4.65 million.
4. LeEco game “Boutique Games + Super Accessoriesâ€, LeTV’s rapid expansion in user size in the era of large-screen gaming, with over 7 million TVs, the number of users of large-screen games has surpassed 1.56 million, and the scale of users has grown for three months. 188% quarterly ARPPU growth rate exceeded 40%, revenue growth rate of chain over 80%.
V. LeTV Film and Television LeTV Large-screen film and television members rely on content resources to build an ecological circulatory system. In LeTV film and television, 3953 movies, exclusive copyright accounted for more than 18%, 2297 television shows, exclusive copyright accounted for more than 20%, in content As the king's Internet age, LeTV has continued to surge in the size of large-screen video members through high-quality video resources.
6. Big-screen shopping LeTV has built a new online shopping scene for consumers, through video watching shopping, selling sports scenes + related products, movie/TV scenes + related products, children scenes + related products, etc. The steady increase in screen shopping and continuous increase in sales.
LeTV took the lead in creating a large-screen ecosystem based on LeTV content and LeTV SuperTV through the content plus hardware dual-core drive model. Through three years of development and operation, LeTV's large-screen ecosystem has gradually been recognized by users and the market, forming a complete ecological cycle platform.
The rapid development of smart TVs and the mature data on the living environment of the living room show that the number of possessions of smart TVs in China was only 20 million units in 2012. It is expected that by 2018, the number of smart TVs will reach 230 million units. Traditional TV audiences are moving to smart TVs, with smart users accounting for 24.9%, traditional TV users increasing by 2.4%, smart TV users increasing by 27.7%, and smart TV pre-purchasing population reaching 69.7%. In addition, smart TV users have a higher level of education and a good sense of paying.
Ovid Cloud Network’s TV sales data for April showed that LeTV’s April sales totaled 710,000 units, making it the number one sales channel in the entire industry. The daily average CV of Super TV has broken 100 million in a week. It exceeds LeTV's PC, mobile, and M stations to become LeTV's first large-flow terminal platform. This will increase the pace of commercialization of the Big Screen, and Super TV is also the best in the entire television industry. Operational value platform. Super TV's multi-profit model can truly go to brand premiums and hardware premiums, allowing users to pay only for core value, allowing television to enter the era of ecological consumption from the hardware premium era.
Content-driven, large-screen carrying achievements in the living room eco-development Internet technology is iteratively upgraded, the living environment is shaped, and the living room Internet further simplifies content and interaction. This is reflected in the start-up and service video as the core of life; large-screen long-distance viewing for different audiences to watch; diversification of operating methods to meet diverse needs; family as a unit, emphasizing shared entertainment, better meet emotional needs; continuous immersive Interaction, education, entertainment, shopping, and other advantages interface and services.
LeTV Super TV has become a powerful platform for eco-operating living rooms. In 2013, LeTV sold 350,000 units of super TV, 1.5 million units in 2014, 3 million units in 2015, and 6 million units in 2016. Every consumer purchases a super TV. Will buy 1.6 members. In addition, LeTV's average daily operating rate is 65%, leading the industry average of 10%; daily average usage time is 5.8 hours/day, leading industry average is 1 hour/day; average video playback time is 4.6 hours/day; average on-demand time is long 21 hours/week.
On May 7, 2013, LeTV released the Super TV X60, S40, becoming the world's first Internet company to officially launch its own brand television. April 9, 2014: The first 4K ecosystem Le4K and Super TV X50Air were launched, redefining the 4K smart TV. 2015, September 19th: The total sales of Black 919 Music Fan Super TV broke 382,000 units. The 919 Ecological Shopping Festival became the third largest e-commerce shopping festival in China; on October 27th, the world’s largest 3D/4K/120-inch was released. The king of television uMax120; December 14 released the fourth generation of super TV split Super 4 Max70 and surface Super 4 Max65 Curved. On April 14, 2016, Hardware Free Day, LeTV took advantage of the content ecology to make up for the consumer hardware, super TV total sales of over 54.9 million units.
LeTV Super TV Eco-layout, Reversing Six Major Industries
First, LeTV Sports Lexus proceeded through four major aspects: event management, copyright content, Internet application service, and intelligent hardware. The abundant sports ecological resources gave TV a tremendous amount of energy, with more than 1.3 million active users. In terms of competition operations, LeTV Sports has the right to operate city marathon events; the ICC International Champions Cup, the right to operate exclusive Chinese sports events; and the Exclusive Women's Super League Tournament; In terms of copyright content, LeTV Sports has more than 310 events in the copyright; more than 220 exclusive copyrights; it covers 17 kinds of sports and more than 10,000 matches. In terms of Internet application services, LeTV Sports teamed up with world-famous champion Pacquiao to create the first platform for boxing O2O; set up a joint venture with ZTE Corporation to create intelligent venues and reached strategic cooperation intentions with Wukesong Gymnasium; 500 models.
Second, music as music Music as a perfect "IP + Internet + hardware + value-added services" music eco-industrial system chain, as the country's largest music video content generation platform and 4K content, through high-quality content to lead online and offline. Thanks to the innovative operating model, monthly music-active users continued to rise, and the growth rate in April was 9.7%. One is LeTV's big-screen music ecosystem.
4K content: In 2015, it has been on-line for 1500 minutes, mainly concert music festivals; 2016: 3000 minutes or more, covering MV documentaries and many other categories; at least 1 S-class 4K live broadcasts each month.
VR, Panorama Sound: In 2016, it produced more than 100 VR contents and broadcasted more than 20 VR Lives. It has been on-line with the sound of Li Yuchun's Chengdu concert. In 2016, the joint Dolby production brought in more than 20 panoramic sound and video content.
Subwoofer zone: Update more than 30 videos per week for the subwoofer experience; update more than 100 lossless audio.
Surround Sound, 3D: In 2016, the company introduced and produced more than 100 5.1/7.1 surround sound music videos, including concerts, music programs, music films, etc.; produced more than 10 3D music content, mainly music scenes and music movies.
Third, LeTV Children's Music As a child, through systematic, bilingual, participation, health, safety, simplicity, and ecology to promote the return of children's education to family. Each year, LeTV Children will maintain over 90% of the children's education resources in the market; at least 2-3 international top-level IP exclusive partnerships will be introduced; 3,000 LePar shops will be provided to provide offline communication platform for Baoma; Gold medal expert resources will be integrated and parents of children will be free. FAQ.
LeTV's number of children showed a spurt growth. In January 2016, the monthly UV was 1.73 million. By April 2016, the number of UVs had reached 4.65 million.
4. LeEco game “Boutique Games + Super Accessoriesâ€, LeTV’s rapid expansion in user size in the era of large-screen gaming, with over 7 million TVs, the number of users of large-screen games has surpassed 1.56 million, and the scale of users has grown for three months. 188% quarterly ARPPU growth rate exceeded 40%, revenue growth rate of chain over 80%.
V. LeTV Film and Television LeTV Large-screen film and television members rely on content resources to build an ecological circulatory system. In LeTV film and television, 3953 movies, exclusive copyright accounted for more than 18%, 2297 television shows, exclusive copyright accounted for more than 20%, in content As the king's Internet age, LeTV has continued to surge in the size of large-screen video members through high-quality video resources.
6. Big-screen shopping LeTV has built a new online shopping scene for consumers, through video watching shopping, selling sports scenes + related products, movie/TV scenes + related products, children scenes + related products, etc. The steady increase in screen shopping and continuous increase in sales.
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