TV in the living room enters “6 eras” KKTV wins 713 brand day three championships

Ove Cloud Network data shows that in the first half of 2016, the development of China's color TV industry saw new trends: from January to May, the sales volume of color TVs was 19.64 million units, up 7% year-on-year, and the TV sales amounted to 60.05 billion yuan, a year-on-year drop of 3%. In the six months, the retail sales of channel channels on the color cable grew rapidly, and the penetration rate of e-commerce reached 33%, far exceeding the expectation at the beginning of the year. In the first half of the year, the market share of 65 baht was 3.6%, an increase of 2.2 percentage points from last year, which marked the living room TV. Officially entered the era of "6" (60-inch and larger screen TV). On July 12, Konka Group KKTV general manager Yang Jungang was invited to participate in the "2016 China Smart Display and Innovation Application Industry Conference", sharing KKTV's unique viewpoint on "Circles", and announced that at 0:00 on July 13th, in Jingdong, Tmall , Suning and other channels launched the annual KKTV "brand day" activities. Under the common concern of the industry and consumers, the KKTV brand's daily heat rises rapidly. On July 13th, KKTV's omnichannel sales exceeded 51 million. In one fell swoop, smart TV’s omni-channel sales and sales double-winning championship, and 65-inch high-end television The U65 has also become the absolute first big-screen TV on the day.


"KK" KKTV wins three championships in "6" era

The year of 2013 witnessed the outbreak of smart TVs. After nearly 4 years of development, the industry has continued to regulate, and consumption habits have gradually established. The smart TV market has officially entered the "6" era. With the rise of the middle class, China has become the world's largest consumer nation, and the market is facing a "quality revolution." At present, consumers change from being sensitive to price to being sensitive to quality, while brand is an endorsement of quality. With this historical opportunity, KKTV launched its annual “brand day” event, bringing a breeze to the passionate summer.

On this brand day, KKTV played on 65-inch living room giant screen U65 and 60-inch living room-customized U60, leading 32-inch, 43-inch, 49-inch, 55-inch products to join the brand day revelry, and only open for 24 hours on July 13. , KKTV omnichannel sales that exceeded 51 million, sales compared to similar brands ahead, easily won the first volume, sales, sales of single product, won three championships.

This is not the first time KKTV has become the focus of its performance. In 2015, XITV in 2016 and 618 respectively, KKTV became the most successful brand in the color TV industry by creating Tmall.com's red explosion model K43 and the full-screen explosion model U65. Double 11 in 2015, K43 single product began with pre-sale, and always ranked first in the pre-sale period of up to 28 days. One of five consumers who purchased TV at Tmall Mall chose K43. 2016 In the 618th shopping carnival, KKTV's sales in Jingdong reached 11 times of the same period of last year, and the total sales of the platform increased by more than 260%. At 40 o'clock on June 18th, the U65 was sold for 4,500 units and its sales exceeded 17 million. The U65 became a full-screen large-screen explosion, becoming another explosive product created by KKTV after K43, and was certified by the China Electronics Vision Industry Association to be awarded “2016 in the Smart Display and Innovative Applications Industry Conference”. Innovative Products" award.


"6" era, the era of brand power. Whether it is from the sales of the market or the reputation of a single product, the KKTV brand is highly recognized and loved by the younger generation. With the advancement of domestic “supply-side” reform, excess production capacity will be defusing, and consumption will be further upgraded. The cost advantage of KKTV will become more pronounced and it will also have the ability to develop more new products and introduce more cost-effective TVs for consumers. Come to experience better.

Eco-sphere became a hot topic: "Good TV, good circle" is the key

At present, the hottest word in the scientific and technological circles is the “ecosphere”, and great companies are committed to creating an ecosystem to win the future. Just as KKTV general manager Yang Jungang said at the “2016 China Smart Display and Innovation Application Industry Conference”: “Be good TV and circle! KKTV needs to help users circle more resources that users want, what the users want, namely KKTV circle."

In the future, the color TV industry's business opportunities are three connection points: products, channels, and users, through three connection points to create value, deliver value, and realize value. For KKTV, the launch of the first surface television Q55S of the Internet TV brand and the first OLED TV X55 of the Internet TV brand has fully proved the strength of its products in cutting-edge technology and hardware research and development. Tmall single product sales champion K43, the entire network of large-screen explosions U65, the success of these two red-level single-network products, then shows the KKTV in the channel promotion capabilities and marketing capabilities; KKTV has always adhered to consumer-oriented products At the beginning, the core idea of ​​the product is to insist on being consumer-oriented. This time “good TV, good circle” is another practice that KKTV sticks to the heart of the product.

Layout of high-end product lines, strengthen product performance, increase product added value, and build brand dominance, these initiatives will become the key to KKTV winning the future. We are looking forward to whether KKTV can continue to bring even more extreme products to its users and promote the new wave of industrial revolution in the “6” era and the “8” era in the future.


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