China’s economic growth structure is undergoing a fundamental shift unconsciously. According to the latest data from the Ministry of Commerce, the final consumer expenditure contribution to GDP growth in 2016 was as high as 64.6%, a record high and close to the average level of 70% in developed countries. In the wave of consumer upgrading, consumption has replaced investment as the first driving force for China’s economic growth. 
For the television industry, more and more consumers have begun to change their consumption concepts. Color TVs with super high quality and personal taste are increasingly welcomed by consumers. The high-end consumption of TV has become an important pulling engine for the transformation and upgrading of the color TV industry under consumer upgrading.
The era of giant-screen TVs is not just a giant screen
With the development of technology, home entertainment has been continuously changing. From TV to computer, from computer to mobile phone, the constant change and increase in the needs of home users has promoted changes in home entertainment. The explosion of Internet information led to the replacement of traditional television broadcasts with content-rich computer terminals, and the rapidly evolving handheld terminals allowed people to spend their spare time on mobile phones. And when the content and use of television exceeds that of mobile phones and it brings a unique shock experience, a new round of innovation is coming.
From the industry side, the alternating upgrading of hardware and soft content is the way forward for many technology industries, and it is also true for the television industry. Hardware upgrades have encountered bottlenecks, and smart interconnects and soft content have grown rapidly. Soft content has evolved to a certain stage and hardware upgrades will be led to the mainstream. The middle class as the main force of consumer upgrading, their pursuit of quality of life, aesthetic taste, and sensory enjoyment will further guide the quality and high-end of television.
As a vane of high-end TV, the Hi-Fi TV of the next level will probably become the main force of consumption in the future TV industry.
See still X98 giant screen TV
However, giant screen TVs are not just as simple as giant screens. For manufacturers, not only technology, how to open up giant screen panel resources, how to expand the high-end sales channels of giant screen television, how to deal with high-end consumer demand for products, and how to match smart systems and massive resources are all problem. Only enterprises with industrial chain layout can take a firm step in the huge screen market.
The full matrix industrial chain layout is still 98-inch giant screen TV landing
Seeing as the only TV brand in the television industry in the “industry license, hardware, operating system, content, software, applications, services, channels,†the entire industry chain layout of the Internet TV brand, in its two-anniversary celebrations launched a heavy The first giant screen TV - X98.
See still X98 giant screen TV
X98 still has a 500-inch, HDR10 high dynamic range 98-inch large screen, diamond-cut nano-blasted appearance, independent all-metal front soundbar large-acoustic sound, and the world's most advanced MStar MSD6A938 smart TV processing chip. At the same time, it is equipped with a new upgraded new generation of smart TV operating system - CAN UI 2.0, to represent the development trend of smart TV as the starting point, and is dedicated to thousands of people's intelligent recommendation (visual) and voice. Control (listening), human-computer multi-dimensional interaction (touch), effective direct access to various application scenarios (up to), shaping home smart entertainment center.
If hardware and systems are the external manifestations of X98, mass content is its essence. Relying on the CIBN Internet TV platform, the content resources that the X98 can provide are also incomparable to other brands. At present, the full-network high-quality program content has reached more than 95%, including local TV variety shows, hit TV dramas, and video media self-produced programs. In terms of very popular 4K resources, Kansas has also conducted deep integration. At present, the total length of head-quality video content has reached more than 150,000 hours.
From design to hardware configuration to content experience, the X98 can meet the demanding needs of the middle class for giant screen TVs and is the product of choice for middle-class TV consumer upgrades.
In addition to the 98-inch X98, it still offers consumers another giant screen solution - up to 120-inch laser cinema S2. LCD giant screen is limited by the panel cost, the price is high, and it is difficult to be lightweight in terms of quality, see the laser cinema S2 is one-tenth of the same size LCD with the price and strong portability, and X98 complement each other Satisfy the different needs of different consumers, in the high-end market to form a laser + giant screen layout.
See still laser cinema S2
In the GFK survey report on high-end color TV in 2017, 55-inch and 65-inch and above products have increased significantly since 1Q16, and forecast retail volume Q4 will increase by 61% and 99% respectively over Q1. Samsung, LG, and Sony and other international brands have also launched high-end large-screen television products, which is an obvious style of switching signals, but also indicates that market demand is shifting from cost-effective quality to king.
The consumption upgrade of the television industry has already reached, and the giant screen era has come quietly.
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