——Interview with Wang Minwen, General Manager of Zhongshan Huatai Lighting Co., Ltd.
In 10 years, it seems that for life, it seems to be long and short. Who can guarantee that in the long river of life, these 10 years will not flow silently from the fingers like fine sand? For Huatai, these 10 years are the beginning of the journey to achieve the soaring.
![]()
Judging from Wang Min's gaze, Huatai is firmly moving towards the “first brand of home lightingâ€.
In 2007, Mr. Wang Min, the general manager of Huatai Lighting, put forward the marketing concept of “speed marketing†and “innovative marketingâ€. Through the big planning, big events, big investment, and large-scale operation ideas, all-round innovative marketing was carried out. Beijing Great Hall of the People Huatai Lighting American The event marketing activities of the electrician's listing, the "opening of a hundred stores, the same as the thousand stores", and other event marketing activities have caused great repercussions in the industry, and the development of enterprises has been leaping forward. Undoubtedly, these incidents not only helped Huatai to grow rapidly, but also made the industry pay more attention to Huatai's actions. So what kind of posture will Huatai Lighting take in 2008? What kind of useful things can we understand from Wang Min’s strategic thinking?
On the occasion of the 10th Anniversary Celebration of Huatai Lighting, our reporter interviewed Mr. Wang Min, the general manager.
Product glass lamp for the fist to expand the overall home
Reporter: One step to win, win step by step. One company's first contact with consumers is the product. When the company's brand power is still not strong, the company's flagship product and its development goals are more important. So, what kind of strategic planning does Huatai Lighting have on the product line? In the face of the product flag, how is Huatai Lighting laid out?
Wang Min: Building the first brand of home lighting is Huatai's goal. In the past ten years, Huatai Lighting has gradually moved toward the overall home lighting since operating its own fist glass products. On the basis of continuously increasing the market share of Huatai glass lamps, it has gradually enriched and improved the home lighting product line. For example, in July 2008, Huatai Lighting launched the “Art Deco Light Series†according to its own product line plan. Art Deco lamps are soft and warm, and with a strong book fragrance, they are being liked by more and more consumers. Huatai Lighting is on the rise, expanding the decorative art lights for bedroom lights, which is the main feature for Huatai Lighting. The product glass lamp is more complementary.
Reporter: If companies want to be competitive in the market, products have advantages in at least one aspect. As far as I know, Huatai Lighting has been optimizing the integration of home lighting products, in order to impact the "home lighting first brand" goal, then Huatai in the future product development planning, can accelerate this process?
Wang Min: People must have personality and products must have style. In terms of product development, we are of course market-oriented and aim at consumer demand, but more importantly, we combine these with the company's brand positioning and product positioning to develop a new Huatai lighting that is well received by the market and consumers. product.
Therefore, whether it is designing new products or expanding product lines, we are regularly enriching products and packaging products, and using product force as a systematic project, rather than blindly expanding the plane. The development of each product of Huatai Lighting is like the "fist" of the glass lamp, which makes the fists more powerful. At present, Huatai Lighting is striving to build its core competitiveness.
Channels to teach people to fish and build profitable terminals
Reporter: When everyone has shouted that the industry is in a cold winter, the market in 2008 is more difficult to control than in previous years. In the face of the general downturn in the market, how does Huatai Lighting achieve channel optimization and profit terminals?
Wang Min: As early as 2004, when Huatai Lighting proposed the idea of ​​overall home lighting, it put forward the principle of “co-construction, win-win and sharingâ€, and committed to creating a marketing model that cooperates with dealers and wins. Huatai Lighting's goal is to achieve the "first brand of overall home lighting", the goal determines the behavior, Huatai people know that strong cooperation can be a rapid success, and Huatai also knows that only the dealers who help us become the local first, Huatai can become the first in the industry, so helping dealers achieve their profitability is the fundamental interest of Huatai.
Reporter: As we all know, enterprises and businesses are a community of interests. Only when a merchant reaches a consensus on brand profitability can an enterprise achieve its goal. What specific work does Huatai Lighting do to help dealers achieve their profitability goals?
Wang Min: It is better to teach people to fish than to teach people to fish. In order to help all logistics companies improve their overall combat effectiveness, Huatai Lighting specially invites well-known marketing consultants in the industry to invest in the neck and above, strengthen the development of professional markets, sales skills of shopping guides, and Expertise equipment such as efficient regional operations. At the same time, it also planned to carry out the training of shopping guides, the specification of image details, the improvement of product lines, and the steps of consumer promotion activities. Improve the management ability and sales ability of the dealer as a whole, and improve the profitability of the store. At present, the marketing model of this fast penetration terminal, Huatai Lighting has been perfectly combined.
Promotional innovation marketing sales brand double promotion
Reporter: Promotion is an indispensable marketing method for enterprises to enhance brand awareness. However, promotion is also a double-edged sword. It is well done and can easily bring popularity and sales to the company. Laid the market crisis for the company. In the marketing promotion of Huatai in recent years, how to use the promotion of this sword?
Wang Min: Promotion is to bring value-added services to consumers. Huatai Lighting refuses price competition, but we will use various promotions to bring more benefits and services to logistics providers, distributors and consumers. In order to increase sales, To enhance the popularity and reputation of Huatai Lighting brand, we will plan to promote and promote it in the national market.
In 2008, Huatai Lighting proposed “improving the profitability of terminal storesâ€, which directly indicates that Huatai Lighting pays great attention to the promotion of consumer groups. But when doing promotions, we think about how to turn a simple promotion into a very meaningful marketing event, winning both sales and winning brands!
At present, many of our terminal's specialty store promotions have risen from gifting small gifts and discounts to sweepstakes, roadshows, and large-scale building materials group purchases. They are good at using entertainment effectively in business, and are willing to jointly develop with the strong. Our distributor in Zhejiang has long-term cooperation with the wedding photography company to buy wedding photos for free. Some distributors in Fujian and Jiangsu jointly formed eight major categories of heavyweight brands in the building materials industry to form alliances with real estate developers to carry out various large-scale public relations promotions. Both the promotion method and the business thinking have a qualitative improvement.
However, the most important thing about promotion is to act, and let your promotion really bring benefits to consumers!
Brand provides profit model to lay a win-win situation
Reporter: The brand positioning comes from the vision and courage of the leading figures of the company. In order to build the company's century-old foundation, Huatai Lighting has been tirelessly shaping the Huatai brand. So what is the brand value of Huatai Lighting?
Wang Min: The value of Huatai Lighting is to provide dealers with a profit model, and both parties achieve the goal of mutual benefit. It is precisely because of this brand value concept that Huatai Lighting has become more and more closely related to dealers. Huatai Operator and Huatai Company are not a trading relationship, but a close cooperation community. Huatai Lighting's marketing theme in 2008: Enhance the profitability of terminal stores; using the marketing strategy of knowledge marketing + innovative marketing, Huatai has also launched a series of activities to achieve a win-win situation.
Huatai always adheres to the all-round and all-round intimate service tenet, providing dealers with free store decoration plans, store management strategies, convening coordination meetings, providing comprehensive services such as shopping guides and training. At the same time, it also pays great attention to the after-sales service construction, and has specialized personnel to coordinate and solve problems that customers may encounter, and to provide convenience and warmth to new and old customers.
Reporter: On the journey of brand building, who do you think Huatai’s opponent is, how to conquer opponents?
Wang Min: People, the biggest opponent is himself. The same is true for enterprise development. Huatai will always keep up with the pace of the market and continue to surpass itself towards the goal of “firstâ€. Now Huatai Company is based on the national inspection-free products, to accelerate the research and development of products, comprehensively improve product quality, increase media publicity, and enhance the brand reputation of Huatai Lighting.
When companies are surpassing themselves, they must be soberly aware that past achievements only represent the past, and every day is a new beginning. The brand is not a one-off, she is a system project that requires long-term investment! We are very conscious, we are also very persistent, we will use our solid footsteps to prove that success and brilliance are done in a down-to-earth manner!
Reporter: Thank you, Mr. Wang for accepting an exclusive interview with this newspaper. Here, I wish Huatai Lighting to achieve the goal of the first brand of overall home lighting as soon as possible, and also wish Huatai lighting business to flourish.
In 10 years, it seems that for life, it seems to be long and short. Who can guarantee that in the long river of life, these 10 years will not flow silently from the fingers like fine sand? For Huatai, these 10 years are the beginning of the journey to achieve the soaring.
Judging from Wang Min's gaze, Huatai is firmly moving towards the “first brand of home lightingâ€.
In 2007, Mr. Wang Min, the general manager of Huatai Lighting, put forward the marketing concept of “speed marketing†and “innovative marketingâ€. Through the big planning, big events, big investment, and large-scale operation ideas, all-round innovative marketing was carried out. Beijing Great Hall of the People Huatai Lighting American The event marketing activities of the electrician's listing, the "opening of a hundred stores, the same as the thousand stores", and other event marketing activities have caused great repercussions in the industry, and the development of enterprises has been leaping forward. Undoubtedly, these incidents not only helped Huatai to grow rapidly, but also made the industry pay more attention to Huatai's actions. So what kind of posture will Huatai Lighting take in 2008? What kind of useful things can we understand from Wang Min’s strategic thinking?
On the occasion of the 10th Anniversary Celebration of Huatai Lighting, our reporter interviewed Mr. Wang Min, the general manager.
Product glass lamp for the fist to expand the overall home
Reporter: One step to win, win step by step. One company's first contact with consumers is the product. When the company's brand power is still not strong, the company's flagship product and its development goals are more important. So, what kind of strategic planning does Huatai Lighting have on the product line? In the face of the product flag, how is Huatai Lighting laid out?
Wang Min: Building the first brand of home lighting is Huatai's goal. In the past ten years, Huatai Lighting has gradually moved toward the overall home lighting since operating its own fist glass products. On the basis of continuously increasing the market share of Huatai glass lamps, it has gradually enriched and improved the home lighting product line. For example, in July 2008, Huatai Lighting launched the “Art Deco Light Series†according to its own product line plan. Art Deco lamps are soft and warm, and with a strong book fragrance, they are being liked by more and more consumers. Huatai Lighting is on the rise, expanding the decorative art lights for bedroom lights, which is the main feature for Huatai Lighting. The product glass lamp is more complementary.
Reporter: If companies want to be competitive in the market, products have advantages in at least one aspect. As far as I know, Huatai Lighting has been optimizing the integration of home lighting products, in order to impact the "home lighting first brand" goal, then Huatai in the future product development planning, can accelerate this process?
Wang Min: People must have personality and products must have style. In terms of product development, we are of course market-oriented and aim at consumer demand, but more importantly, we combine these with the company's brand positioning and product positioning to develop a new Huatai lighting that is well received by the market and consumers. product.
Therefore, whether it is designing new products or expanding product lines, we are regularly enriching products and packaging products, and using product force as a systematic project, rather than blindly expanding the plane. The development of each product of Huatai Lighting is like the "fist" of the glass lamp, which makes the fists more powerful. At present, Huatai Lighting is striving to build its core competitiveness.
Channels to teach people to fish and build profitable terminals
Reporter: When everyone has shouted that the industry is in a cold winter, the market in 2008 is more difficult to control than in previous years. In the face of the general downturn in the market, how does Huatai Lighting achieve channel optimization and profit terminals?
Wang Min: As early as 2004, when Huatai Lighting proposed the idea of ​​overall home lighting, it put forward the principle of “co-construction, win-win and sharingâ€, and committed to creating a marketing model that cooperates with dealers and wins. Huatai Lighting's goal is to achieve the "first brand of overall home lighting", the goal determines the behavior, Huatai people know that strong cooperation can be a rapid success, and Huatai also knows that only the dealers who help us become the local first, Huatai can become the first in the industry, so helping dealers achieve their profitability is the fundamental interest of Huatai.
Reporter: As we all know, enterprises and businesses are a community of interests. Only when a merchant reaches a consensus on brand profitability can an enterprise achieve its goal. What specific work does Huatai Lighting do to help dealers achieve their profitability goals?
Wang Min: It is better to teach people to fish than to teach people to fish. In order to help all logistics companies improve their overall combat effectiveness, Huatai Lighting specially invites well-known marketing consultants in the industry to invest in the neck and above, strengthen the development of professional markets, sales skills of shopping guides, and Expertise equipment such as efficient regional operations. At the same time, it also planned to carry out the training of shopping guides, the specification of image details, the improvement of product lines, and the steps of consumer promotion activities. Improve the management ability and sales ability of the dealer as a whole, and improve the profitability of the store. At present, the marketing model of this fast penetration terminal, Huatai Lighting has been perfectly combined.
Promotional innovation marketing sales brand double promotion
Reporter: Promotion is an indispensable marketing method for enterprises to enhance brand awareness. However, promotion is also a double-edged sword. It is well done and can easily bring popularity and sales to the company. Laid the market crisis for the company. In the marketing promotion of Huatai in recent years, how to use the promotion of this sword?
Wang Min: Promotion is to bring value-added services to consumers. Huatai Lighting refuses price competition, but we will use various promotions to bring more benefits and services to logistics providers, distributors and consumers. In order to increase sales, To enhance the popularity and reputation of Huatai Lighting brand, we will plan to promote and promote it in the national market.
In 2008, Huatai Lighting proposed “improving the profitability of terminal storesâ€, which directly indicates that Huatai Lighting pays great attention to the promotion of consumer groups. But when doing promotions, we think about how to turn a simple promotion into a very meaningful marketing event, winning both sales and winning brands!
At present, many of our terminal's specialty store promotions have risen from gifting small gifts and discounts to sweepstakes, roadshows, and large-scale building materials group purchases. They are good at using entertainment effectively in business, and are willing to jointly develop with the strong. Our distributor in Zhejiang has long-term cooperation with the wedding photography company to buy wedding photos for free. Some distributors in Fujian and Jiangsu jointly formed eight major categories of heavyweight brands in the building materials industry to form alliances with real estate developers to carry out various large-scale public relations promotions. Both the promotion method and the business thinking have a qualitative improvement.
However, the most important thing about promotion is to act, and let your promotion really bring benefits to consumers!
Brand provides profit model to lay a win-win situation
Reporter: The brand positioning comes from the vision and courage of the leading figures of the company. In order to build the company's century-old foundation, Huatai Lighting has been tirelessly shaping the Huatai brand. So what is the brand value of Huatai Lighting?
Wang Min: The value of Huatai Lighting is to provide dealers with a profit model, and both parties achieve the goal of mutual benefit. It is precisely because of this brand value concept that Huatai Lighting has become more and more closely related to dealers. Huatai Operator and Huatai Company are not a trading relationship, but a close cooperation community. Huatai Lighting's marketing theme in 2008: Enhance the profitability of terminal stores; using the marketing strategy of knowledge marketing + innovative marketing, Huatai has also launched a series of activities to achieve a win-win situation.
Huatai always adheres to the all-round and all-round intimate service tenet, providing dealers with free store decoration plans, store management strategies, convening coordination meetings, providing comprehensive services such as shopping guides and training. At the same time, it also pays great attention to the after-sales service construction, and has specialized personnel to coordinate and solve problems that customers may encounter, and to provide convenience and warmth to new and old customers.
Reporter: On the journey of brand building, who do you think Huatai’s opponent is, how to conquer opponents?
Wang Min: People, the biggest opponent is himself. The same is true for enterprise development. Huatai will always keep up with the pace of the market and continue to surpass itself towards the goal of “firstâ€. Now Huatai Company is based on the national inspection-free products, to accelerate the research and development of products, comprehensively improve product quality, increase media publicity, and enhance the brand reputation of Huatai Lighting.
When companies are surpassing themselves, they must be soberly aware that past achievements only represent the past, and every day is a new beginning. The brand is not a one-off, she is a system project that requires long-term investment! We are very conscious, we are also very persistent, we will use our solid footsteps to prove that success and brilliance are done in a down-to-earth manner!
Reporter: Thank you, Mr. Wang for accepting an exclusive interview with this newspaper. Here, I wish Huatai Lighting to achieve the goal of the first brand of overall home lighting as soon as possible, and also wish Huatai lighting business to flourish.
encapsulated power transformer,EI low frequency transformer,Industrial transformer,power supply transformer,alarm system transformer
IHUA INDUSTRIES CO.,LTD. , https://www.ihua-transformer.com