Beginning in the second half of 2017, the development of artificial intelligence basic technology has entered an accelerated period. According to the IT Orange "Artificial Intelligence Industry Development Research Report White Paper", AI technology ranks third in the education industry compared with other industries. Therefore, it is predicted that the various technologies of artificial intelligence must begin to enter the commercialization process of the education industry and empower the education.
As a country's great plan, education has always been China's priority industry. From 2016 to 2017, the state has successively issued three policies. In 2016, the Ministry of Education's “Education Informatization “13th Five-Year Plan†to 2017 “New Generation Artificial Intelligence Development Plan†and the “Newly Launched in April 2018†The Education Informatization 2.0 Action Plan emphasizes the integration of artificial intelligence into the actual teaching environment through big data collection and analysis, and realizes teaching in accordance with the aptitude and individualized teaching.
2018 is the first year of AI technology, and "AI+ Education" has become the theme of education in the new era.
"AI+ Education" is about to set off a new wave of investment
At the same time, the overall living standards of our residents are constantly improving, and their spending power is rising. Parents and students are paying more and more attention to education expenditures and the quality of school teaching. According to the HSBC 2017 survey, the average educational expenditure for Chinese families in the primary, secondary and university education is US$42,892. Under the conditions of favorable policies, continuous increase in consumer demand and technological upgrading, “AI+ Education†will surely attract more capital flows and set off a new investment boom in the education sector.
In fact, the investment fever of “AI+ Education†has already begun to take shape in 2015. Different from online education, after the breakthrough of the deep learning algorithm in language and visual recognition algorithm in 2012, “AI+ education†related products such as English evaluation and intelligent correction began to appear, but according to the billion euro think tank, 63 disclosure financing information The “AI+ Education†company conducted statistics. In 2012-2017, the amount of financing showed a rapid growth trend, especially since the beginning of 2015, the amount of financing reached 4.217 billion yuan.
However, from a vertical perspective, China's “AI+ Education†capital operation is still in its infancy, and most of the company's financing rounds are currently in the B and B rounds, accounting for 82.6%.
100 million euro think tank: 2012-2017 "AI + education" financing amount and frequency
Problems and opportunities coexist in the investment winds to wait and see
As mentioned above, it is undeniable that China's "artificial intelligence + education" industry is in the early stage of warming up. The concept is vague, the bubble is inevitable, and there are still some problems in the industry. And because the concept of "artificial intelligence" is overheated, and the market is stimulated by events such as giant entry and large-scale financing, there is a certain speculation phenomenon, which is the only way for the development of new things.
Secondly, there are few related landing plans, and few direct application effects are rare. Moreover, the application of artificial intelligence in the education industry is not a one-time application, and it will inevitably be overturned and questioned because of the imperfect initial results. As artificial intelligence technology gradually enters a stable period, the voice of doubt will gradually disappear, and the development path of the industry will rise steadily.
Third, in the initial stage, the development strategies of various enterprises are different, and competitors look at each other. There are still fewer companies in the industry that have formed stable operational processes and have a clear corporate philosophy. The complete education process can be divided into: content development, teaching, practice, evaluation, and management. There are scenes of artificial intelligence application in these links. At this stage, many enterprises focus more on solving a phased problem. The lack of a full-process plan for the full application of artificial intelligence teaching applications.
Wisdom education dark horses appear or provide more direction for investment
Due to some problems in the industry, the investment direction of the “AI+ Education†segment is not clear for investors. At the just-concluded 74th China Education Equipment Exhibition, among the many exhibiting companies, OKAY Wisdom Education, which brought the real-life wisdom classroom to the booth, attracted a large number of guests and stood out as the highlight of the exhibition. Appreciated by all walks of life, it is called "a dark horse of wisdom education." And this may give more direction to the investment.
Different from the current products that only solve the needs of a single scene, OKAY Wisdom Education put the smart classroom on the booth at the exhibition, showing the application of the whole process of education, including teachers preparing lessons, teachers and students attending classes, and students coming home from school. After the full scene solution.
It is worth noting that the idea of ​​“student sovereignty†in the current wisdom education circle was first proposed by the founder and CEO of OKAY Wisdom Education, Jia Yunhai. “Learner Sovereignty†emphasizes that students are the center, in the teaching activities, pay attention to and meet the individualized and differentiated needs of students, and get rid of the traditional “cramming†and “pipeline†teaching modes. Jia Yunhai has worked in teaching and management for four years in Nanjing No. 4 Middle School and Peking University Middle School. He has rich first-line experience. In 2014, when artificial intelligence was not hot, he had already smelled the future trend of education + technology, and for the first time proposed to take students as the center of teaching activities. “Learner Sovereignty†has been implemented very well within OKAY Wisdom Education and has never changed. All product design and operation rules are built around this concept.
At the same time, OKAY Wisdom Classroom is a product that has been widely used in the industry and has achieved results. Up to now, OKAY Wisdom Class has already landed more than a thousand colleges and universities, benefiting 30W+ teachers and students, and truly realized the normal application.
The Zouping Bilingual School of Shandong Province is a normalized application school for OKAY smart classrooms. Since the introduction of the Smart Classroom in 2015, the key undergraduate course rate of the college entrance examination has reached 14% from 9%, and the overall learning effect has been significantly improved. In the Lichuan Siyuan Experimental School in Hubei Province, after a semester of normalized wisdom classroom learning, the number of OKAY Wisdom classes entering the top 300 students in the city rose by nearly 400%. In the initial stage of industry development, the research on OKAY wisdom education related application results and specific cases has important reference significance for the future direction and development of the industry.
In the future, “AI+ Education†will continue to exert strength, and the injection of a large amount of capital will help further standardize the relevant operational processes of the industry and further upgrade of products. I also hope that more companies like OKAY Wisdom Education will emerge and accelerate the full arrival of the Education Informationization 2.0 era.
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