Apple officially announced that it will shut down the router business and product line

[Apple officially announced that it will shut down the router business and product line] In the hardware boom of the past few years, many Internet companies have launched routers, and many consumers do not know that Apple also has its own router business. However, according to the latest news from foreign media, on Thursday, Apple officially announced that it will shut down the router business and product line.

According to AppleInsider, a US technology news website, Apple announced that AirPort routers have been officially shut down, but consumers can still purchase the remaining inventory from Apple's official sales channels and external retailers.

It is reported that Apple's shutdown of the router business is not surprising. A year ago, the company reorganized departments and the department that developed router products was dissolved. At that time, outsiders speculated that Apple would soon abandon the router product line.

Last year, after the reorganization of the department, the R&D staff of the Apple router product line was transferred to other departments, such as the development of products such as Apple set-top boxes.

A source told the media that in fact, the earliest router developed by Apple was not developed on its own, but was purchased externally. The Apple team then developed its own router.

According to reports, Apple last upgraded its router product line five years ago. At that time, the company upgraded the design and communication protocols of AirPort Extreme and other products.

It is reported that Apple's router business was actually born in 1999, and it has been nearly 20 years old. However, compared with Apple's mobile phones, tablet PCs, and laptops, the evolution of routers has fallen far behind. Apple is in the other three. More advanced wireless LAN communication protocols are used in electronic hardware.

Apple is a company with a long history. In the current mobile Internet revolution, many of Apple's products have become old, not adapting to the market, and will soon be facing elimination.

For example, in the field of digital music, the current music consumption habits have shifted to the streaming media model that pays monthly subscription fees for unlimited songs, and Apple has also introduced the Apple Music Service, which charges $10 a month. However, Apple still operates the "iTunes Store", an ancient music download service.

The outside world believes that Apple will close the music download store sooner or later. In the past many years, companies including Microsoft have already closed this music industry. Not long ago, Apple stopped using an old music packaging product for download, which was interpreted by the outside world as the closure of the music download store.

In terms of innovative development of hardware products, Apple is currently facing a dilemma. The company lacks major innovative products to extend the immense success of the iPhone 10 years ago.

At present, Apple's three major hardware business are all in a shrinking state, smart phone sales have fallen for two years, laptops and tablet computers have been falling for many years of sunset business, Apple's upgrading power is insufficient.

This year, Apple's external sales imitate Amazon's development of smart speakers, but it is a pity that, due to the over-priced US$350 product, coupled with voice assistant Siri's performance is inferior to Google and Amazon's two major rivals, resulting in the Apple HomePod speaker has been marketed. Frustration, sales far less than expected. According to Taiwan media reports, Apple has significantly reduced the purchase of smart speaker parts and OEM orders.

It is said that Apple will learn lessons and introduce smart speaker products with cheaper prices. It will compete with Amazon and Google's cheap products for the market.

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