Although Internet TV brand factions are prosperous, the ultimate end-result for users is "hardware" and "content." But to say that in these two areas the most unique advantages, it is headed by Cool open.
At present, there are two main modes for the hardware production of Internet TV brands. One is OEM and the other is self production. Kukai is sharing all the resources of the traditional TV manufacturer Skyworth, so whether it is manufacturing design, production supply or after-sales service, there are unique advantages that other Internet TV brands do not have. On the other hand, Kukai is an independent brand that targets the Internet companies. To be more precise, Kukai should be a new media operating platform company.
Backed by the huge volume of Skyworth's shipments, CoolOpen Systems operates the 17 million end users currently in the Internet TV industry, with more than 6 million active daily and 200 million daily visits. At the same time, Cool Open insists on opening up. The concept of the platform, in-depth cooperation with high-quality content providers, to create a "non-ecological big content" strategic direction, so the "content" of the cool open "advantage" compared to the friend's "content" advantage lies in big data analysis and high quality content optimization push, It is possible to make "Thousand People" a TV. "Let TV understand you better" has also become a major direction for Coolport.
Perhaps because of the advantages of Skyworth's Cool Open model, the traditional TV giants have seen a broader space for development. This is not the case. The traditional television company Lao Haixin announced that its VIDAA brand is to be independent. After June 16, there will be another strong enemy in the Internet TV brand, VIDAA, and the competition in the entire Internet TV market will become even fiercer.
However, compared to Cool Open, VIDAA's entry will be a long time later. Previously, Cool Sky opened its doors to independence in April last year for better development and more accurate follow-up to market trends. The current cool open is not only an independent sub-brand of Skyworth, but also a market competitor of Skyworth; and before it opened its doors to independence, it has been cultivating the online market for nearly 10 years and has operated smart TV terminals for more than 10 years. The advantages are not comparable to general online brands.
The establishment of the Hisense VIDAA brand is a matter of recent years. How does it participate in the competition for Cool Open? It is hard to say for the time being. However, considering that VIDAA has the endorsement of Hisense, the traditional TV giant, its advantages are still very obvious compared to other pure Internet TV brands. At least, the quality of hardware is just as good as Cool Cool.
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