Is performance not good enough for students to pay?
LED pico projector sales positioning is a young person, mainly a group with certain economic strength after work, this positioning is because this part of the population's spending power is relatively strong. For other groups, LED pico projectors are new, and it takes time to accept them, and their requirements for display capabilities are not high. Ordinary TVs can already meet their needs. There will be very high requirements for large screens, so in general manufacturers will target products to this group.
Market pseudoproposition student family like micro projector?
However, there are also vendors who are looking for ways to think that students are also potential buyers of LED pico projectors. Because they can also use LED pico projectors in their dorms, this is correct, but what is the real market situation? In fact, from the perspective of growth in sales figures, the proportion of products purchased by students is not large. Why is this?
Ultra-small LED projector can not achieve large size and high brightness
The first choice we all know that the student's spending power is not high, although more than 90 students have more money in hand, but an LED WeChat projector, reliable product prices are more than 3,000 yuan, while the performance of first-class product prices To 5,000 yuan. This position is too expensive for most students.
Some manufacturers of LED pico projectors sell for 1,000 yuan. This price is appropriate, but due to the cost compression, the performance of LED pico projectors has dropped drastically. The brightness of the products is not more than 200 lumens. Brightness causes the product to be unable to realize the large picture size, if casts the 30 to 40 inch picture on the bedside, this kind of effect is not shocked enough, the advantage of the big picture is gone.
Therefore, the product for students is actually very embarrassing, because the price can not be too high, resulting in less performance, which seriously damaged the product experience, more than 1,000 yuan to buy a product that is not practical enough, which is still a bit too luxurious for students .
There are not enough targets for consumption
Nowadays, college students’ consumption is actually a goal. In fact, we can observe such a situation in electronic products. In addition to the necessary mobile phones and laptops, in fact, many students are reluctant to purchase new electronic products and save money. Students are more willing to invest their money in tourism and entertainment activities. Consumption transformation is a change in the entire society. There are also obvious performances among student groups. Continuously starting electronic products is no longer a trend.
Many students choose to spend extra money on travel
And even users who like electronic products are more willing to purchase products with excellent performance. For example, many students believe that instead of constantly changing Android phones, it is better to start an Apple mobile phone at one time. This can also be used for more than two years, and has a good user experience. In fact, in fact, it costs to purchase two more than 2000 yuan Android phones. It is similar.
Therefore, for the LED micro projector product of the entry configuration, it is obviously not suitable for the change of student's consumption psychology. And after starting Apple's related products, many students are already in short supply and can no longer squeeze out budgets to start LED micro projectors. After all, LED pico projectors are not as necessary compared to cell phones and laptops.
Environmental restrictions have limited opportunities for use
The use of LED pico projectors in dormitories is not very rich. In the daytime due to the intense ambient light, it is obviously not possible to use LED pico projectors. It is a good environment to turn off the lights at night, but it is projected on top of their heads. People in the dormitory can share and come to influence other people's rest, run into a strict dormitory, and even after turning off the lights, there is no electricity.
The environment of the dormitory is not suitable for projectors
And nowadays, the main entertainment of college students is not watching TV dramas and movies. Playing games is a popular fashion for male students. For girls, they are not concerned with LED miniature projectors, so they are based on such an environment. LED micro projectors will not be the products that students enthusiastically chase.
Real Small LED Projectors Have No Such Effect
The above three aspects of the analysis, we can see, in fact, LED micro projector is not suitable for student groups, although the student population is not small, but the real need for LED pico projector products too few users, the real purchase of user groups or work After the younger generation, they are more in love with LED pico projectors in terms of economy and demand.
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