Skyworth Liu Zhizhi: Future AR has more development prospects

In the field of augmented reality, it seems that everyone only knows high-tech brands such as Magic Leap and Hololens. Although it is currently considered the world of VR, it is undeniable that AR is the general direction of the future.

On the afternoon of August 29, Skyworth introduced the world's first AR TV new S9D.

As the world's first smart TV combined with AR technology, S9D can be described as an epoch-making trend new product. From two perspectives, Skyworth's performance is even more distinctive: First, Skyworth was the first brand to launch AR TV in the year when AR technology broke out; Second, Skyworth was the first to perfect OLED high-end display technology and AR technology in the industry. Combine. The application of OLED and AR's two most promising "future technologies" to products is a must.

Liu Weizhi, Vice President of Skyworth Group, said in an interview with home appliance suppliers that Skyworth took the lead in integrating TV big screen and AR technology, and greatly improved the display effect of TV screens through the new technology of “seamless” integration of real-world information and virtual world information. . China's color TV industry and even the color TV industry in the world are major technological breakthroughs with landmark significance.

From the sci-fi imaginary to real life, human beings are step by step to change what they think into what they see.

According to the investment analysis report of Piper Jaffray (United States Investment Bank), virtual reality and augmented reality are the next big technologies; another research organization revealed that in the next five years, the market size of “augmented reality” technology will reach 120 billion US dollars.

"AR technology will break out this year in areas such as early childhood education and games." In the eyes of Liu Weizhi, Vice President of Skyworth Group, through the layout of AR TV, the promotion of AR's entire industrial chain in family applications has been accelerated.

From the point of view of the experience of home appliances business, the experience of Skyworth AR TV new S9D has taken shape in several fields such as games, education and business.

The application of children's educational applications, AR somatosensory games, sports and fitness, and shopping and fitting is demonstrated on the site from Skyworth. The content is very rich.

"VR has not been solved. People wear dizziness. Skyworth AR TV S9Dbu solves this problem by using a gesture control function without a helmet." Liu Weizhi, vice president of Skyworth Group, told the home appliance business firm with firmness. In the next 3-5 years, as AR content will grow more and more, qizhong will account for more than 20% of games and education. Therefore, it is only time for AR to replace VR. problem..

At the closing ceremony of the Rio Olympic Games in Brazil not long ago, Tokyo, the host of the 2020 Olympic Games, surprised the world with eight-minute performances. The AR film, which is cute and full of technology, has also spread to all parts of the world along with the Olympics. In the eyes of Liu Weizhi, vice president of Skyworth Group, behind the 8-minute video in Tokyo is not just image propaganda, but also an industrial powerhouse’s confidence and expectation for the future development of AR technology.

According to Liu Weizhi, the vice president of Skyworth Group, the AR TV's new S9D uses a rose gold color scheme, and the front-mounted JBL stereo is accompanied by the latest Dolby Atoms audio technology. As the latest OLED TV product, the S9D also adopts the latest generation of OLED screens in the selection of the screen. The screen thickness is only 4.7mm, and it still incorporates Dolby Vision display technology. The number of processors in the hardware configuration is as high as 30, and Skyworth's self-developed CoolOpen system 5.5 is used.

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