Sony flagship TV 65X9300D depth evaluation

In the science circle, the word “faith” is mentioned. 99% of people may think of Sony at the first time. The Sony, who was full of emotions and crazy at the peak, brought an incredible experience to consumers. works. Gradually, however, in the voices like "guardian coward's smile" and "recharge faith", you can also see a giant's fatigue after the peak. In spite of this, Sony's design capabilities and technical strength in the high-end areas still dominate. At CES 2016, Sony officially launched the new flagship TV X9300D for the world, with industry-leading technology of greater than 1000nit HDR, a new backlight system and light control system, and the "Slice of Living minimalist life" concept in design language. Continue to hold up your belief in Sony TV?


Sony KD-65X9300D

Just two days ago, Sony formally announced that it would officially launch the "Ginza Sony Park Project" project, which will reconstruct the Sony Ginza Building in Japan that has been in business for 50 years. It will start in 2018 and is expected to be reopened in 2022. Six years later, the value of this real estate is just a matter of hesitation. To know that Sony has entered the real estate industry, those who are asking "Sony is closed today" can feel at ease. Well, no kidding, every time I face heavyweight products, the author's heart is extremely excited, not to mention the flagship product of Sony Dafa. The PConline evaluation room received a 65-inch Sony X9300D, as well as a Sony home theater device, the HT-RT5. Can not wait to drive, everyone is on the train!

Appearance: minimalist life design concept

Sony's products are always able to make you feel the full sense of design at the first sight, for how many people have "poisoned." For the Sony 65X9300D, when you open the package, the minimalist lines, ultra-thin, pure black screen, and the overall integrity of the Sony 65X9300D give you the impression that the TV should hang on the wall!


Used Sony's mobile phones, cameras, including the current TV, the minimalist design has become a symbol of Sony. The front X9300D is very strong, and the slim design on the side makes it easy to think about the perfect fit of the wall-mounted X9300D with the wall. Fortunately, this base did not undermine the overall style of the Sony X9300D.


In order to not undermine the overall design elements, Sony also spent some thought on the base. Combined metal base (I blew the instructions for almost 20 minutes, Khan ~) While ensuring stability, only a complete face is exposed in the frontal vision, and a layer of silver brushed metal plate is added, further echoing the minimalist Life design concept.


Sony 65X9300 has a slim body and ultra-narrow frame, in order to make the frame not so monotonous, Sony deliberately joined the golden lines, established into the finishing touch. No longer because of the monotony of the dark black border, gold gives it noble, elegant temperament.


The back of the Sony 65X9300D is divided into upper and lower parts. The integrity of the upper body has been well preserved. However, the lower body is still full of Sony that I know. When I was puzzled, it turned out to be

It turned out that Dafa was just making a joke with me. There are two cover plates in the fittings, which can cover all the middle parts and the bottom part of the base through the limit holes. As for the important cables, Sony has reserved a few clips to facilitate the cable arrangement. , Directly from the reserved space below the base, no longer see the messy connection. These thoughtful little designs can add a bit of faith.


In the external interface, Sony 65X9300D as a flagship model, naturally lived up to the trust. USB 3.0, HDMI, network interface, and other mainstream application interfaces are all available, even if you have more needs, with the Sony X9300D exquisite wire management, eliminating the hassle of often finishing wire.


Sony's 65X9300D is one of the few smart TVs that continues to use the traditional remote control, with as many as several dozen buttons, but it does a good job on the touch. The material on the front and back of the remote control is different, and the same remote control has different feels and can't tell the wonders. However, still have to Tucao, so many buttons, in addition to the middle of the direction of control keys, want to achieve blind operation, really take a little time, and just the middle of the key is too short, the feedback is not so obvious, feel not very comfortable . Still feel that the current mainstream smart TV has only a few key remotes comfortable.



Sony Home Theater HT-RT5 Kit

This time we also received Sony's home theater suite, just try it with the Sony 65X9300D. The home theater includes a bar front speaker, a 169mm large-caliber subwoofer, and two wireless surround sound speakers that support a 5.1-channel surround experience.


Home theater layout

In fact, the correct layout of the Sony home theater is this way, sitting on the sofa can feel the best sound effect. According to this arrangement, to experience the effects of the home theater, it is indeed a lot of sound presence.

Summary: For Sony 65X9300D, the design is still a very good extra points, including the control of the wire and the details of the border processing, can see Sony's attitude towards product excellence. Minimalist life design concept, through the entire product, from the body to the base to maintain the most unified harmony, as a model for television industry design. However, for the remote control, I still retain my opinion, the number of buttons determines the ease of use of the remote control, and some keys are indeed not so comfortable.

Characteristic display technology interpretation: 1000nit HDR, dynamic backlight system elite version, elite light control

1000nit HDR

The Sony X9300D has a 1000nit HDR peak brightness technology. What is HDR? In addition to resolution, color depth, frame rate, and gamut space, another high dynamic range that affects the color space but has not yet progressed until HDR technology emerges. What is the concept of 1000nit HDR technology? In short, you can see almost the same brightness as the real world on televisions with this technology, such as dazzling sunlight, brilliant fireworks, and the dark night city, perfect to restore the true colors in these complex scenes. ,detail.

Currently, TVs capable of achieving this 1000nit HDR technology are still rare in the market. Only by upgrading the chip to achieve support for playing HDR video TV, it is not called true HDR TV, you need to do a new design in the backlight, image processing, light source utilization, in order to achieve the whole body of the 1000nit HDR technology.

Theoretical things do not say so much, we directly look at the shock effect of 1000nit HDR technology. In order to ensure the validity and fairness of the evaluation results, we will compare the following four rounds:

4K HDR video source, Sony X9300D and non-HDR TV playback results

The difference between HDR and non-HDR TVs when playing HDR film sources is very obvious. It can be seen from the above that the effect of the whole screen of Sony X9300D is much more realistic. The color saturation of the tent's color clothing is very high, and the snow mountains are far away. The feeling of sunset light is also in place. Real viewing is more shocking.

4K HDR source, Sony X9300D and ordinary HDR TV playback results

What's the difference between an ordinary HDR TV and a 1000nit HDR TV? The effect is also very obvious. Ordinary HDR TVs have more than enough power to play back HDR sources. They can parse HDR video. However, because they do not have the real dynamic range of high brightness on the hardware, they are either in bright or dark areas. Not so detailed with the Sony X9300D, this can be seen from the details of the shadow of the middle car.

Ordinary 4K source, contrast between Sony X9300D and non-HDR TV

The third point should be the point that most people are concerned about. In the current situation where HDR video resources are scarce, what is the advantage of HDR TV? From the above figure, we can see that the contrast of Sony X9300's entire screen is very strong. The blue of the sky, the blue of the translucent building, and the blue of the lake are all different from each other and they are truly restored.

Sony X9300D playback 4K HDR film source and ordinary 4K film source effect

The above three tests are all compared with other TVs. What does the Sony X9300D compare to itself? Compared with the normal 4K source and 4K HDR source, it is obvious that 4K HDR video has a higher latitude. The sun shines directly on the clothes and the skin. The TV will not be overexposed. The ordinary 4K source will be inferior, although it can show the highest and lowest brightness, but the level is obviously not rich enough.

The picture is not addictive, but also for everyone to prepare a HDR video screen shot contrast. In the upper left corner is the effect of the Sony X9300D turning off the HDR. In the upper right corner is the effect of the Sony X9300D turning on HDR, and below is the effect of non-HDR TV playback.

HDR video effect screen shot contrast

The effect of 1000nit HDR has been appreciated by everyone. So what kind of black technology does Sony have to have such a good image?

Dynamic backlight system elite version offers super bright possibilities

Ordinary LCD TVs, even with local light control technology, can maintain the original color and have excellent white balance, but the brightness is far less than the real need for HDR, can not do enough pixel contrast. For this purpose, Sony has specially developed an elite version of the dynamic backlight system, with very advanced backlight enhancement technology. It has several features:


First, it uses a new optical design that effectively controls the overflow of adjacent LEDs.

Second, it has been improved on LED backlights, using ultra-high brightness light sources used in the automotive field, can greatly enhance the brightness of the backlight. And a new management system is adopted to accurately control and control a large number of LDE lamps.

Third, it is a high-density direct-type LED backlight source, which will bring about a very real problem is fever, but Sony did not use a special cooling system, but also can do a good level of heat dissipation.

Superior light control makes use of good light sources more precise and detailed

Unique optical design, ultra-high brightness LED, high-density direct type LED, but no cooling system, how is this done? Sony's precise backlight algorithm controls heat and power consumption, as well as the most important light source utilization efficiency.


Sony X9300D can accurately analyze the picture, find dark scenes, bright scenes, light up for bright scenes, local control for dark scenes. The energy of the local light control area is transferred to the bright part, so that the energy consumption can be well controlled.

Advanced optical control technology has been deployed in Sony TV two years ago. It is also a very good help for the elite version of the dynamic backlight system. Traditional direct-backlight backlights have relatively few backlight partitions, and each partition is relatively large, so that the highest brightness can not be achieved more accurately. With the elite version of the dynamic backlight system, the partition becomes more refined, and more energy saved can be used to improve the brightness of the screen. This can restore a very good picture while maintaining energy consumption.

Summary: This time, the 1000nit HDR technology brought by the Sony X9300 really shines. From the beginning of the 30-year legendary story of Trinitron in the era of CRT TV, Guixiang, Bravia and other brands have always been the shining stars of the TV market. The forward-looking exploration of OLEDs and the near-paranoid excavation of LCD TVs have made this technology-driven company unstoppable on the road to technology.

Screen comprehensive test: gray but not dirty, bright but not brilliant

Sony has always been praised as the pioneer of image quality. From the CRT era, it has such phenomenal display technology as Terrius, occupying high-end markets and professional fields with absolute advantages. The Guixiang engine was a digital image high painting at the time. The symbol of quality will also bring the industry into the competition of "image processing" technology. The development of the 4K LCD era, Terricolor, 4K sharp image processing engine PRO and powerful 4K image processing chip X1, has always been the leader in image processing technology. With so many years of technology accumulation, what will be the performance of the new generation of Sony flagship TV X9300D in 2016?


In this link, we will generally give the evaluation results of the product first, so that everyone has a general understanding, but also paving the way for the reading of the next article. Sony X9300D comprehensive performance test, especially in color, light control, dynamic performance, obtained a comprehensive evaluation of 9.3 points. Create a new record for PConline evaluation room comprehensive scoring.


Sony X9300D uses the dynamic backlight system elite version and sophisticated optical control technology, using a unique optical design, ultra-high brightness LED, high-density direct type LED, brings the TV brightness peak 1000nit 4KHDR function, so has a very bright in terms of brightness good performance.


Power performance test


Power consumption performance, recording the power consumption value of the TV when playing photos of different pure colors, from the above table can be seen that although the Sony X9300D uses ultra-high brightness and high-density LED, but it has a sophisticated light control technology, The screen will be analyzed accurately to find dark scenes and bright scenes, and the energy of the local light control area will be transferred to the bright part. This can be a good way to control energy power consumption.

Color performance test


Looking at the color transition from the above figure, the transition effect of the Sony X9300D in different colors is very comfortable, there is no impression or obvious mutation between the color and the color, which is soft and natural. RGB three-color 4K also brings more realistic natural color performance.


From the chromatic aberration analysis chart we can see that the color consistency of the Sony X9300D is still quite outstanding, and the maximum color deviation is controlled within a very small range.


Instrument test results show that Sony X9300D's color gamut is as high as 100% (the evaluation room adopts the internationally-accepted CIE1931 color gamut standard). It is a true wide color gamut screen.


In the actual drawing of the yarn ball, we mainly compare whether there is an adhesion area between the red and pink in the lower right corner. It can be seen that the demarcation between the yarn balls of various colors in the screen drawing is very clear, and no obvious color crossover occurs. The resulting color cast, the color from darkness to lightness is also natural, and the color saturation is high.


In the silk standard test screen, the overall screen color of the Sony X9300D is very true, and the different shades of color in the same color can be well separated. No color cast appears, and the details are very delicate.

Light control performance test


In the brightness test session, we will first turn the backlight on to the brightest, but the brightness value uses the default, so the brightness looks more natural. The average brightness of the Sony X9300D is as high as 403.44cd/m2. The test screen shot can be seen in the overall gray scene. From dark to bright, the details of different grayscale levels are excellent.


Grayscale performance, from the test screen, all levels of gray can be distinguished, the most difficult to distinguish the 0 ~ 1 segment can also be a little distinction, visually legible.


When the surrounding environment is completely dark, when the TV picture is turned to black, the degree of light leakage is directly observed with naked eyes, which is the most direct judgment of TV backlighting technology. When I turn off the evaluation room light source, as shown in the figure, it is exactly the same as closing the TV. The Sony X9300D performs perfectly in the panel's ability to control light, and the screen is all black and there is no light leakage.



Black and white standard test screen we can see, Sony X9300D black and white picture performance is quite good. In Tokyo Tower, while the sky is sinking, the darkness of the middle billboards is clearly distinguishable; in the black-and-white dress lady test screen, regardless of the color of the dress in which the lady wears, the silk silhouette of the clothes can be distinguished in the same color background. . After adopting the elite version of the dynamic backlight system, the Sony X9300D has become more subtle and can use even more energy saved in high-brightness images.

Dynamic performance test


In this test section, from the enlarged view, through the train window to see whether the scenery on the other side of the train is clear to determine the merits of its dynamic performance, from the real shot of the Sony X9300D screen, the edge of the house is very clear. Through the window, you can clearly see the branches of the branches! The shadows in the car did not appear to be smeared or blurred due to high speed.

From the test results and standard test discs, it can be seen that the Sony X9300D dynamic test performance is at a very high level, and perhaps a picture is not convincing. Let's take a look at other screen shots.



Summary: Sony X9300D picture quality, with 100% NTSC ultra-high color gamut, color performance is strong but not brilliant, Terricolor charm blessing technology, so that the TV screen's look and feel in the real world a step closer. The sophisticated light control technology and ultra-high dynamic range allow LCD TVs to have first-class backlighting while greatly enhancing the level of color and grayscale, making the picture richer. In the dynamic test, we can see the powerful strength of Sony's 4K image processing chip X1, both in terms of motion compensation and dynamic characterization.

Content Resources: Built-in third-party applications to solve everything

The Sony 65X9300D is equipped with an Android 5.0 system, built-in HUAQi TV and multi-meter music to solve the problem of resources, but also can download more applications in the application store, so that is not too worried about the resource issues.



As a comprehensive video platform under China's largest triple play platform, Hua Digital TV has natural resources that cannot be overlooked. In addition to Sony, LG TV is also a built-in WCDMA TV to enrich its resources, popular movies, TV shows and variety shows are included, more 4K area channel, massive 4K video, give full play to the Sony 65X9300D's picture quality performance, enjoy the top Movie viewing experience.



As for music, built-in multi-meter music solves all problems. However, the actual experience has proved that there are fewer music resources, search trouble, and song list updates are slow. It is recommended to install third-party music players such as QQ music.

In fact, Sony's own video and entertainment resources are invincible, but there is no characteristic at 65X9300D resources. Compared with Internet TV, there is no exclusive content or service. This is a pity, but it is also understandable. It is a matter of policy. However, it is still possible to obtain more resources by installing different video applications, and the author is more interested in its system and Sony's own software.

UI features: TV system that is closest to native Android system

First of all, let's talk about the system. Actually, in addition to Samsung and LG, almost all smart TVs are equipped with Android. However, domestic TV makers have made deep customizations to the system to make it easier for people in the country to use them. interface. However, the Sony TV system can be said to be the closest to native Android systems.



Sony 65X9300D boot screen
Starting from the boot screen, you can feel the taste of the thick native Android system. At least for now, the good news is that there is no advertising on the boot!



Main interface

Having touched on too many domestically produced smart TVs, the similarly card-like styles are indeed aesthetic fatigue. Looking at the interface of the Sony 65X9300, there was a refreshing feeling, but there was no domestic TV aesthetic. The bottom of the set, WIFI and other buttons actually directly follow the native Android system icon, and the above icon style does not fit it?



However, fortunately, using the native Android system, the Sony 65X9300D fluency is better. At the same time, the system still retains the system animation. The transition animation exists when starting or exiting the application, which makes the screen open more cool and also visually smooth.



System Settings menu

The system settings menu uses the iconic style of the native system. With the commonly used list styles, which one looks better depends on personal preferences. The entire system interface is used, including most of the icons, and they all follow the native system style directly. The author suddenly thought of an interesting thing...



People who have used Android system, compared to all know that, after Android 5.0, in the interface about the machine constantly point system version number, you can enter the system built-in similar "flappy bird" game. Sure enough, it can still be found in the Sony 65X9300D system, and it is exactly the same as the native system interface.

Sony 65X9300D TV users can refer to the tutorial: Sony KD-65X9300D Installation Method Install a sofa butler to extend third-party applications.


Sony's own application


Sony comes with the application

In addition to hardware products, Sony also has its own software. Before the author of a cell phone is the Sony Z3 Unicom National Bank version, and then contact the current Sony TV system and found some familiar faces - music, photo albums, videos.


Three Sony's own application interface

Because the same is the Android system, so in the use of the interface, Sony's own music player and video player and album are consistent with the phone. And from my experience with mobile phones, at least I didn't have the idea of ​​installing a third-party alternative application. What's more, the experience of playing music, video, and pictures on the Sony 65X9300D TV is also very good. It seems that Sony is not just an excellent hardware company.

Mobile Internet Application Function

Sony 65X9300D support external camera, using the built-in QQ Internet can directly achieve video calls.



After binding the Sony 65X9300D, you can directly control the TV instead of the remote control, and you can also directly click on the video call. Think about going out and being able to video chat with parents directly, how warm it is!



In fact, Sony also has a tailor-made application specifically for smart TVs - Video&TV SideView. Installing this software on a smartphone can turn a smartphone into a remote control, and it can be a remote control that can replace dozens of buttons and supports multiple operating modes. In addition, it can also become your program guide, set up your TV signal source in advance, you can explore exciting content in real time, support one-click appointment, and you can directly use your mobile phone without switching channels when you watch TV. Finish the search.


In addition to these, there are video and photo sharing capabilities that are shared directly on TV and watched with family members.

Voice function



Sony 65X9300D also supports voice search, cooperation with Baidu, press the voice function key to directly search voice, support Mandarin, Cantonese and English three languages, try several times with Mandarin, can accurately search, identify the accuracy rate is still possible .

Summary: Sony 65X9300D equipped with Android 5.0 system, the basic is coupled with their own applications on the native system as well as some third-party applications.

to sum up



Tail: walkman has changed your habit of listening to music, Trinitron has changed the window of your world, and PlayStation has changed the way you play electronically. Sony used to use even paranoid techniques and products to lead a wave of fashion and even bring about a cultural phenomenon. Although Sony was no longer at its peak, the rigorous and demanding legacy of the 70-year history of Sony has been flowing in the blood of its products. From this evaluation of this X9300D we can clearly feel the context of these inherited: do not know where exquisite, but can not pick a little faulty design; do not know where detailed, but they have as seen in the real world General quality and color. This is the current Sony, with the most low-key way to do the most cutting-edge technology products. It is also entirely possible to borrow from someone's remark that "real technology is making people feel that there is no technology." Sony, that's right.

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