Talking about the design of commercial building lighting, Xu Benjun feels that the environmental atmosphere plays a role of visual guidance. Commercial buildings use various commercial lighting facades to illuminate advertising lighting and other key lighting. Creating excitement With the reform and opening up and economic development, people's living standards and purchasing power are constantly improving. Bringing vitality to our business. Large shopping malls and shopping malls have sprung up. Commercial lighting plays an important role in attracting customers to promote the sale of goods. It is also important to create a shopping environment for customers and help customers correctly identify goods. Therefore, reasonable lighting design is necessary to expand the influence of the mall. Promoting commercial purchases and sales to ensure the safety of shopping malls is very important. Here are a few questions about the design of shopping mall lighting.
1 The purpose of shopping mall lighting is under market economy conditions. The fundamental purpose of the mall is to provide good services for customers to sell goods and increase sales. In the past decade or so, the number of large and medium-sized cities in China has increased greatly, and the role of interior and exterior decoration and lighting has become more important, and its significance has attracted the attention of customers. It is necessary to have attractive store name billboards and neon billboards, and the accompanying colors and movements bring out a warm atmosphere; the kitchen window lighting of the shopping malls should have sufficient brightness. The layout is novel and unique; the lighting of the entrance to the mall should have sufficient illumination and spatial illumination.
2 establish a good visual environment atmosphere. Make customers entering the mall feel a sense of psychological comfort to attract customers to buy more goods.
Visual guidance. Use different brightness. Lighting methods and techniques. Guide customers to the store's focus on merchandising and valuable merchandise counters 2 on the lighting requirements of the mall 1 create good visual conditions to ensure adequate illumination and necessary lighting quality. Includes good color appearance. Reasonable restrictions on glare and so on.
Satisfied to attract customers. Special needs for rendering promotional features such as product features.
3 Ensure that fire and electric shocks are caused by the use of safety. And the lighting necessary to ensure the safe evacuation of personnel in the event of an accident in the mall.
It is flexible enough to accommodate changes in sales strategies within the mall. The corresponding change in lighting caused by the change of the commodity change season.
Save energy from the use of efficient light source fixtures and design techniques. Various aspects such as operation management. Under the premise of meeting visual conditions. Minimize lighting power consumption.
3 types of commercial lighting here only according to the function, commercial lighting is divided into shopping mall facade lighting; advertising lighting; shopping malls-like lighting; shopping malls' key lighting; shopping mall-specific lighting.
3.1 Shopping Malls and Lighting Commercial buildings have their own commercial and individual characteristics. The illumination of the various facades of each mall is not only how to show its generality and enthusiasm more artistically. It should also be conscious to brighten the facade and foyer lighting on the street. More artistic. Passers-by are deeply impressed by the mall. Also. There should also be advertising lighting that renders the image of the store. In addition to seeing the beauty of the store. What's more important is the richness of comfort goods that are associated with this kind of store shopping environment. As a result, stores use floodlighting to imprint their architectural artistry and character. It can also be painted with neon lights to create a lively business atmosphere and festive atmosphere.
3.2 Shopping Mall Advertising Lighting The above-mentioned shopping mall facade lighting is the most effective advertisement in the market, but each mall has its name and logo. For the name and logo, the following methods are often used: 1 Use neon lights to circle the name or logo one by one. Neon lights or long or multi-color rotations or roll-to-roll flickers allow people to look far 2 to see the name of the mall or the logo is a physical art sculpture. Use the bracket to leave the wall, behind it. Light the cloth according to its shape. Let the light show the name or logo, and use the long-term 3.3 merchandise advertising lighting to use the neon light to print out the brand name trademark and transparent advertising. Made into a light box. Light pipe illumination is used on the picture or on one side. Make the color of the picture visible.
The opaque advertising screen is illuminated with a floodlight. The color and level of the picture are revealed to the farm.
3.4 The lighting of the mall is like a shopping mall, combined with the business district. The composition of the mall. The business status and display method of the product type are determined. The lighting should be coordinated with the space of the mall to create a comfortable environment. General lighting is the most important and most power-efficient lighting in the mall, and is the primary task of shopping mall lighting design.
1 Use a high-efficiency light source. Such as energy-saving lamps fluorescent lamps.
Choose high-efficiency lamps. Such as high-efficiency fluorescent lamps or other high-efficiency lamps.
The color of the light source. Coordinate with the mall space. It can also give the customer the most accurate and true sense of the quality of the business, according to the economic power supply environment of the area where the mall is located. Determine the appropriate photo. In October 2001, Xu Benjun talked about the design of commercial building lighting. If the illuminance is high. In order to make customers pay attention to some goods. Focus on lighting the air conditioning power consumption. The illuminance is high or low. Must be carefully analyzed. Suitable for local conditions.
In addition to horizontal illumination, vertical illumination should be reasonably designed. A luminaire with a wide beam or bat-type light distribution curve.
6-illuminated illumination. Mainly uniformity, to adapt to the way goods are displayed and the changes in the exhibition place. If the shelves are arranged in a long strip, the bat light distribution curve high-efficiency fluorescent lamps are used. The luminaire should be arranged along the middle of the two shelves to prevent the main beam from being projected onto the top of the shelf. The key lighting of the 3.5 store is to focus on the main products or main places to be brighter.
In order to highlight the goods, stimulate customers' desire to buy. The main point of the key lighting is that the ratio of illumination to general illumination is three times as much as five times. The specific value depends on the characteristics of the product type. Such as gold and silver jewelry. Crafts take the upper limit, as big as a piece.
The color-like three-dimensional feeling does not have to be highlighted to the lower limit. Such as bedding and so on.
Highlight the surface gloss of the product with a high-intensity beam. Such as jewelry crafts gold and silver jewelry, etc., more use of stone fluorescent lights, using light color to highlight specific parts or unique color goods.
Some major places in the mall need to create an atmosphere. Or use the fixture itself.
Or a coordinated combination of luminaire arrangements and interior finishes to create an energetic and warm ideal light for these venues.
3.6 Mall-specific lighting in addition to dedicated evacuation channels. Evacuation stairs. In the fire front room and other special evacuation lighting, the general store evacuation lighting doubles as a lighting or as a guard lighting.
Evacuation refers to the signing of lighting evacuation pointing signs and exit signs to people standing in any position in the mall. At least you can see that the column is blocked.
The luminaire should be placed along the evacuation route or at the exit.
At the collection, valuables and emergency lights with batteries are required. After the main illumination is extinguished, it can be illuminated within less than 58.
After the store is cleared, in order to ensure safety, guard lighting should be provided, and the guard lighting should be used together with the evacuation lighting.
4 Power supply for shopping mall lighting and power supply for excavated shopping malls, depending on the building category of the mall. Evacuation lighting for malls of a class building. Evacuation refers to sign illumination. Alternate lighting safety lighting guard lighting is a class load. In the part of the city grid, the current loss of electricity needs to be maintained in the part of the general lighting, surface lighting. The accent lighting of the advertising lighting is a class load, and the lighting of the power supply type of the 4.1 type lighting is powered by two loops, and is automatically switched at the end distribution box. In addition to the current supply of the city grid, a diesel generator set is also provided as a backup current.
Evacuation lighting, etc., centralized fire center control.
4.2 Class of lighting power supply, powered by a loop, and the lighting in the terminal distribution box is controlled in the distribution room of the floor. The power grids of the city's power grids have been shut down, and the malls are hoping to continue to operate in order to maintain the market. The general illumination from the generator. About 3 of the general lighting. Class-loaded lighting. After the power supply of the city grid is cut off, it is no longer used.
4.3 Facade lighting can be controlled in the room of the distribution room or in the spot. The size of the advertising lighting can be controlled on the spot in the distribution room.
Key lighting, general site control In general, the development of commercial buildings must be accompanied by the prosperity of lighting creation. The development trend of modern commercial architectural lighting design is diversified and artistic and energy-saving. therefore. Modern lighting design is not only a reflection of the technical level of the designer. It is the crystallization of the artistic creation of designers. The light environment of commercial buildings is always the space we are worth exploring.
1 Japan Lighting Society. Lighting manual elbow. Beijing China Building Industry Press.
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