Energy-saving New Deal Helps Dragon Boat Consumption Explosion

As a traditional national holiday, the annual Dragon Boat Festival holiday is approaching. The three-day holiday also provides the consumers with flexible space for travel and shopping. This year's Dragon Boat Festival coincides with the European Cup. The purchase demand for color TV sets and summer seasonal appliances will increase compared with previous years. With the effective boost of the national home appliances energy-saving subsidies, the household appliance consumer market in the Dragon Boat Festival's small golden week is bound to show a “rising” trend. .

Energy-saving New Deal Efficacy Emergence of Energy-efficient Products

It is reported that the first time to start the national energy subsidies policy, a wealth of product lines, the convenience of the subsidy processing process, the strength of triple subsidies and other advantages for Suning in the national subsidy policy launched within a short period of one week, set off a trend of consumer energy-saving products. Suning Appliance ushered in the first round of peak sales in June last year, the overall sales over the same period reached more than 50%, of which energy-saving products are hot, air-conditioning and flat panel TV sales of energy-saving products both doubled over the same period.

The reporter learned from Suning Appliance that the list of energy-saving products for refrigerators, washing machines, and water heaters has also been announced. The number of product categories that enjoy national energy subsidies has reached 5, covering traditional large appliances, and Suning Appliance has also synchronized the energy saving of more than 1,700 stores nationwide. The subsidy operation process is further improved and optimized to ensure that consumers can enjoy the corresponding subsidy benefits more conveniently and quickly according to relevant national regulations. Relevant person in charge of Suning Appliance told the reporter that with the increase in the category of energy-saving subsidies, the role of the New Energy-saving New Deal in stimulating the consumption of energy-efficient products will become more pronounced. Such products will gradually usher in a strong sales period. To this end, Suning actively responded to the new policy of energy saving and subsidies, united with mainstream home appliance manufacturers, combed non-energy-saving subsidies in advance, and launched special clearance activities. At the same time, the first-line brands participating in the energy-saving subsidies jointly invested resources and increased subsidies for some subsidized products. Strength, let consumers enjoy greater discounts.

Hot Summer Games Full of Marketing

The Dragon Boat Festival and the European Cup faced each other as a four-year football feast that attracted the attention of fans all over the world. In addition, with the end of the final exams in colleges and universities and colleges, the annual summer vacation is coming. The reporter learned from Suning that this week Suning will launch the nation’s largest summer 3C consumer electronics product promotion season for computers, mobile phones and digital devices. By that time, Suning Appliance will bring together super cool notebooks, tablet PCs, smart phones, digital cameras and other cool flash products. With the latest wave of products, affordable prices, rich gifts, exciting game events to meet the summer heat for many Young ethnic group build a summer 3C trend party!

At present, 3C consumer groups represented by students and young white-collar workers have increasingly obvious demands for product differentiation and individualized shopping, making them more focused on fashion and portability in the selection of products. At present, Suning stores already have multiple experience zones such as Superb Boutique Experiential Shop, Tablet PC Experience Zone, Apple Brand Experience Zone (Apple Shop), Sony Brand Experience Zone, Dell Alien Experience Zone, and Image Vision. The entire product can be found in Suning. During this Shucuu period, Lenovo Ultrabook U410, HP Envy 4 Series Ultrabook, Dell Notebook Ins15RR-9518, LG Prada, Samsung Galaxy S3, TCL S900, Nokia Lumia 900, Samsung NX1000 Star products such as Panasonic GF5 will be sold first or exclusively at Suning Appliance.

Thousands of buyouts launch mid-year non-profit engine to boost the Dragon Boat consumer outbreak

With the approach of the Dragon Boat Festival, Suning and major home appliance manufacturers have taken the unprecedented degree of attention. While actively supporting the implementation of the national energy subsidy policy, they are taking the initiative to use their own channel advantages and adopting multiple concessions, taking out the May 1st and 11th Golden Week. Promotion efforts, hand in hand with the majority of manufacturers have accumulated rich promotional resources in the middle of the year, to fully support the Dragon Boat Appliance consumer market explosion.

It is reported that after two years of development, Suning Expo Super Flagship Store has created 62 top stores across the country. Whether it is a single store area or product richness, it can be considered as an industry leader. The Dragon Boat Festival coincides with the Suning Expo's two-year anniversary celebration. Therefore, it initiated the 72-hour event of the National Expo Super Flagship Store and united with the world's top 100 famous brands to assemble the best-selling products on the market. freed.

During the 3-day Expo Super flagship store linkage, Suning will also use color TV sets, air conditioners, refrigerators, and 3C products as the center, and rely on the terminal channels and sales advantages of more than 1,700 stores across the country to conduct all-category promotions. At that time, the world’s major first-line brands will launch hundreds of special products to break through the low price of the Dragon Boat Festival, and strive to achieve a strong preferential effect of “one group is also a group purchase, one is a VIP, and the other is a five-hour noon rush to buy the night”. Among them, Changhong, a 32-inch high-efficiency LED TV directly below 1,700 yuan, Whirlpool variety of 1P inverter air conditioner below 2,600 yuan, Haier, a 216-liter three-door refrigerator during the event fell below 2,000 yuan.

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