See when the lighting exhibition out of the "Spring and Autumn and Warring States period"?

Since the 1990s, the rapid rise of the lighting industry may be attributed to the unique characteristics of Lighting Fixtures: creating good visibility and a pleasant and pleasant environment. This is the "luxury" indispensable to human life, learning and work. Due to the different needs of lighting lighting products, technology, information exchange, and procurement transactions, the development of the lighting and lighting industry is still booming today. In the modern economic system, as an important exchange platform for the lighting industry, lighting exhibitions have mushroomed. These lighting exhibitions have even become the main driving force for economic development in some mature and superior markets with lighting lighting industry chains.

These lighting exhibitions have undoubtedly played a huge role in promoting the development of the lighting industry, becoming a trend indicator of fashion trends, and have become a catalyst for upgrading and transforming the lighting industry. Due to the lack of authoritative evaluation standards and the lack of a credible certification system, the development of China's lighting exhibition is rather confusing and it is in the era of “Spring and Autumn and Warring States Period”. For instance, the scale and density of lighting exhibitions are getting bigger and bigger, and the quality is uneven, mixed, misleading, and misleading. As a result, people are inevitably looking at the flowers. Faced with so many lighting exhibitions, each one flaunts itself as “the first in the field”. "China First", "Asia First", and even "Global Most", but which exhibitions can bring real benefits to exhibitors? What other exhibitions are just gimmicks? This is ubiquitous in the lighting and lighting industry, and has caused trouble for the industry.

Distribution: First-tier cities have already been in urgent need of second-tier cities. In recent years, exhibitions with lighting as the theme have blossomed in China, and have formed a trend of developing around the city as a center. Among the major centers are Beijing and Shanghai. , Guangzhou, Shenzhen and other first-tier cities. However, second-tier cities such as Qinghai and Dalian are not to be outdone. In addition, the distribution of lighting exhibitions also showed a gradual decline from central cities to second-tier cities and from coastal areas to inland provinces in the central and western regions, which are basically consistent with the economic gradient development pattern of China: including Beijing, Tianjin and other municipalities and Hebei, Shanxi, In North China, including Inner Mongolia and other provinces, it is headed by Beijing. With its unique administrative and regional advantages and the rapid development of the Bohai Bay, it includes many domestic lighting exhibitions; including Shanghai, Jiangsu Province, Zhejiang Province, Anhui Province, and Fujian Province. Eastern China, including the provinces, Jiangxi Province, and Shandong Province, accounted for 40% of the total number of lighting exhibitions. The southern region, headed by Guangdong Province, and supplemented by Fujian Province, also accounted for a large share of lighting exhibitions in the country. It is well proven that the distribution of China Lighting Fair has a direct correlation with the economic prosperity of the region.

In addition, there was a set of figures that made us very amazed: “The average annual growth rate of the convention and exhibition industry in our country exceeds 20%. According to experts’ estimation, by 2010, the national exhibition market revenue will reach 13 billion yuan, and the social benefit will be nearly 100 billion yuan.” So, the vast second line The city has more pressing needs for development exhibitions. After all, meetings and exhibitions can attract people's popularity and directly stimulate the market prosperity of foreign trade, tourism, hotels, transportation, transportation, insurance, finance, real estate, retail and other related industries. , thereby effectively promoting the development of the local tertiary industry. As a result, second-tier cities such as Dalian and Qinghai are increasingly active in the lighting arena.

Role: As a synonym for the “luxury” of the company Looking back at past lighting shows, many exhibitors’ main purpose was to find downstream cooperating agents and obtain orders. However, with the increasingly developed network technology and the spread of channels, downstream customers can obtain the products and manufacturers' information they need through a variety of modern channels. The on-site benefits of the show are also becoming smaller and smaller. Therefore, in order to seek new exits and more business opportunities, many companies began to regard the exhibition as a platform to promote corporate image and enhance brand awareness.

After participating in many different types of lighting exhibitions, the author discovered that “luxury” has become synonymous with corporate exhibitions in these exhibitions. Every company is looking for ways to attract visitors from all aspects such as the size, decoration, display, and performance of the booth. This is not just a product demonstration. We can also say that this is because current exhibitors pay more attention to the promotion of corporate culture, brand image, etc. In the display of products, they also pay more attention to scene-like arrangement, allowing exhibitors to experience the charm of the product. . However, the word "luxury" has never been developed and has become the focus of attention.

Shantou: Trying to promote green light source "LED"

According to incomplete statistics, in 2012, more than 1,000 large and small lighting exhibitions were planned to be held in the country, presenting a picture of “this exhibition did not fall, and that exhibition began again”. In the international trend of low-carbon and environmental protection, these exhibitions have no exception to the "green", "low-carbon" and other titles, closely linked to the era of energy saving, environmental protection theme. In the just-concluded 17th Guangzhou International Lighting Fair, the total number of exhibitors reached 2,600, including 1,800 LED companies, accounting for 69% of the total number of exhibitors. Everywhere, there is no lack of LED figure, how spectacular the scene. These products cover the complete industrial chain of LED upstream, midstream and downstream applications, highlighting the highlights of strategic new industries - LED is being held. It can be seen that LED lighting products have become the biggest gimmick and the most dazzling protagonist in the current lighting exhibition.

In addition, many lectures and forums held during the same period of the exhibition are also focused on LED transitions, such as the “Asian LED Summit 2012”. This year, “Special Insights into Asia's LED 4th 2012 - China, Japan, Korea, and Taiwan The "industry outlook" agenda invites the most influential Asian LED industry associations to jointly explore the game and win-win situation of the Asian LED semi-finals. In this forum, he joined CEO Strategic Exchange Conference, CTO Technology Exchange Conference I and II, and CMO Marketing Exchange Conference. He invited CEOs, CTOs, and CMOs of global LED companies. The Marketing Officer discusses industrial hotspots from different corporate levels through lectures and interactive exchanges, bringing you unique insights and industry trends. At the meeting, there was the father of Huang Guang LED - George Crawford, the father of GaN blue LED - Professor Nakamura Shuji, served as the keynote speaker for the forum tuning; the most influential LED industry association - —Association of Japan Lighting Industry Association, Japan LED Association, Korea LED Association, and Taiwan Industrial Technology Research Institute, in-depth analysis of the key trends in the Asian LED industry and the outlook for the next five years; the top five LED industry giants - Philips Lumileds, Nichia Chemical, OSRAM Optoelectronics, Xuming Optoelectronics, and General Electric have taken the CEO strategy exchange conference and the topic never deviates from the LED. So, LED has become a new star in the lighting exhibition.

Survey: Who is the "boss"?

In recent years, there has been an endless stream of exhibition events related to the lighting and lighting industry, so that the industry people are overwhelmed and confused. Each one advertises itself as "first in the field," "the first in China," "the first in Asia," or even "the highest in the world," but what are the real "firsts"? The relevant authorities conducted surveys on several large-scale exhibitions in China and found that there were innumerable exhibitions claiming to be “the first”, but there were only a handful of scales and influence. Let us first look at several lighting exhibitions that are the first.

1. Frankfurt Lighting Fair is the "world first"?

As of 2010, Frankfurt Lighting Fair will temporarily lead the lighting industry in the world in terms of the number of exhibitors and exhibition areas. There is absolutely no objection to the so-called "world's largest scale." The Frankfurt Lighting Fair comes from Frankfurt, the world-famous city of exhibitions. Its success has a close relationship with the history of Frankfurt as a 850-year-old city of trade exhibitions. And it has one of the biggest advantages - internationalization, because the organizer Messe Frankfurt is a world-famous exhibition organiser. In 2011, it had a turnover of 457 million euros. There are 28 subsidiaries and 5 offices worldwide. With 52 international sales partners, the business covers more than 150 countries and regions, and its event is hosted in more than 30 cities around the world. Taking advantage of this, every time during the Frankfurt Lighting Exhibition, many exhibitors from many countries will be attracted. Among them, more than 60% of the exhibitors come from countries and regions outside of Germany. Its influence and radiation range far exceeds any of the same type. Exhibition.

However, for exhibitors and professional buyers in China, the exhibition cost of Frankfurt Lighting Fair is a gap that cannot be surpassed. More domestic exhibitors said that the exhibition hardly accepts Chinese exhibitors, even if the Chinese audience rejects it. Farther away, because the Chinese people's "replication" ability is extremely high, many foreign businesses are unwilling to share the performance and technology of the products with the Chinese.

2. Guangzhou International Lighting Fair (Guangya Fair) and Hong Kong Autumn International Lighting Fair: the first in Asia?

Hong Kong as a world financial center, with its high international reputation and mature convention and exhibition industry, the annual Hong Kong Lighting Fair also attracts exhibitors and professional buyers from many countries and regions.

Also known as the first in Asia and the second largest in the world "Guangzhou International Lighting Exhibition" and "Hong Kong Autumn International Lighting Fair", compared with 2011, the number of exhibitors "Guangzhou International Lighting Exhibition" 2931, "Hong Kong International Lighting There were 2104 exhibitions and the gap was a bit large; the exhibition area of ​​Guangzhou Lighting Exhibition was 210,000 square meters, while the "Hong Kong International Lighting Fair" was only 100,000 square meters, and the gap was quite large. The number of visitors was Guangzhou International Lighting Exhibition. "Up to more than 100,000 people," Hong Kong International Lighting Fair "is only about 33,000 people, the data between the two sides are very different. It can be seen that "Hong Kong Lighting Fair" falls behind "Guangzhou International Lighting Exhibition" in the number of exhibitors, exhibition scale, etc., so the so-called "Asia First" is controversial. In addition, the development of Guangzhou International Lighting Exhibition has been held for 17 times so far. It has a strong culture of exhibitions, and has also cultivated deep feelings with many exhibitors and professional buyers.

However, the Hong Kong Autumn International Lighting Fair has far more internationalization than the Guangzhou International Lighting Fair, and the system for reviewing the qualifications of exhibitors is very strict, effectively preventing the phenomenon of infringement of intellectual property rights that often occurs at the exhibition, and some of them are doing domestic export markets. Enterprises are more willing to choose Hong Kong Lighting Fair.

All in all, at present, Guangzhou Guangya Exhibition has developed into the "China's largest" and "Asia's largest" exhibition, its influence is second only to the Frankfurt show, is nothing wrong with the facts.

Editor's Note: Since the current Guangzhou International Lighting Exhibition exhibitors came back, the author has been thinking about holding so many exhibitions every year, so many exhibitors, so many audiences, why the exhibition will have so much magic? Why do people flock to the show? What is the biggest benefit that the exhibition can produce? Whatever the answer, the answer is yes. As Guangzhou International Lighting Exhibition, has been lighting lighting industry, industry insiders call the industry's "wind vane", "barometer", its status is temporarily unable to be banned. However, there are differences in the economies of scale, the number and structure of exhibitors, and the number and quality of viewers in various lighting exhibitions. In recent years, most lighting industry professionals have chosen their own exhibitions based on their own experience and others’ presentations. The lack of evaluation standards and a credible certification system made the development of lighting exhibitions in China very chaotic. This issue is worthy of constant attention by people in the industry.

Some people think that the reason why the exhibition formed such a situation may be attributed to China does not have a unified standard to regulate the development of the exhibition, lighting industry exhibition is no exception. Therefore, some experts suggest that it is necessary to standardize the exhibition approval system as soon as possible, issue evaluation standards for the exhibition, and promote the exhibition certification system. For the Chinese lighting industry, the exhibition is an important link and complements each other. When a credible and authoritative exhibition grows stronger and stronger, it is also the time when the development of the Chinese lighting industry becomes more and more standardized.