Kelloggs Wu Yongle: Light has a ring or heart to create the world's MOD lighting

Founded in 1994, Guangdong Kailes Optoelectronics Technology Co., Ltd., which focuses on high-end commercial lighting, has always been committed to the development and application of technology, green, and environmental LED products. In 2006, MOD Lighting was established and became the flagship lighting brand of Kaleisi. In 2010, MOD Lighting, known as the market for bizarre photos, officially released its brand strategy. Since then, MOD lighting focused on commercial lighting and pioneering low-carbon lighting has embarked on a branded development path.

Recently, China LED Network reporter had the privilege of interviewing the chairman of Kellers Optoelectronics Wu Yongle, and communicated with them on the status quo of the current LED lighting industry, LED lighting technical difficulties and other issues.

MOD Lighting: Display Lighting Wizard Guangdong Kailes Optoelectronics Technology Co., Ltd. is committed to the development and application of technology, green, environmental LED products, including commercial lighting products, home lighting products, outdoor lighting products and intelligent lighting overall solution Program.

It is understood that the MOD lighting brand has attracted wide attention from the industry since its creation. For the current MOD lighting flagship product, Wu said that the MOD's flagship product is in addition to the current mainstream application of the HID product line, there are standard LED light source, commercial lighting Series products, outdoor lighting (including street lights and outdoor landscape engineering) series products. Through long-term in-depth cooperation with international industrial giants and domestic scientific research institutes and universities, the integrated lighting structure design, optical technology, thermal management technology, electronic power supply drive technology, and high-efficiency, energy-saving and intelligent overall solution solutions are at the leading position in China. .

Wherever there is a commodity, there is a market. Wherever there is a market, there is competition. The image of a good brand can further enhance the competitiveness of the company and talk about the company’s brand strategy. Wu said that the company’s brand building is now In the third phase, namely, brand detonation, full expansion and enhancement of the MOD brand's influence, the company has formulated a clear phased implementation plan and budget.

More compact LED street light integration design Recently, Kailes introduced the latest generation of standard LED light source products, commercial lighting products and outdoor lighting, including street light series products, more compact and concise in the integrated design; performance light efficiency Thermal management performance is higher.

Wu also introduced the technical difficulties that LED street lights currently face: output power and luminous flux, secondary optical design, heat dissipation, and power supply systems.

The main advantages of the company's new series of LED street light products include further enhancements in the basic level of high-power white LED epitaxial technology, chip technology, etc., while taking into account LED heat dissipation and IP protection in road lamps, using active electronic switching circuits or using high frequency Current technology to drive LED and other breakthroughs.

Domestic and foreign efforts to grasp the Chinese market are becoming the focus of competition among domestic and foreign companies. Wu Zeng said that the company’s current market distribution is divided into two aspects, international and domestic. In addition to consolidating the European and Middle Eastern markets, the international market will increase the development and network of the American market. Coverage; domestic, implementation of the implementation of the gradient of advantage to promote the strategy, in addition to consolidating the coastal developed areas and first-tier cities, this year will increase the country's second-tier provincial capital development and coverage of key cities.

The company has maintained long-term strategic partnership with Philips, Osram, Career, Sharp and other international lighting industry giants. The company's products currently cover Western Europe, Latin America, Germany, Australia, the Middle East, and domestic coastal cities such as Beijing, Shanghai, Fujian, Zhejiang, and Guangdong. Regional and first-tier cities.

In the future, companies that dare to innovate and have core competitiveness will come to the fore and enter the year 2012. LED industry professionals have indicated that the market has obviously recovered, and at the same time, the entire industry is facing tremendous pressure to reduce prices. Regarding the status quo and future of LED lighting industry, Wu has published his own views. He stated that the entire LED lighting industry is quite mature in many technical aspects, especially commercial applications below 40 watts, plus a series of macro support measures issued by the government departments. China's lighting industry and market are in transition, but each and every change is actually the process of market reshuffling. Some companies that dare to innovate, are good at management, and have core competitiveness and resource integration capabilities will emerge from the frontier of the market. .

Kailes won the title of China's Top 100 LED Lighting Application Enterprises in 2011. For the company's future development strategy and planning, Wu said that according to the development trend of the lighting industry, combined with the company's resource endowments, Kellogg has made ambitious plans. The medium- and long-term development strategic plan, development path and public listing goals will focus on the establishment of corporate governance, organizational system development, core competence development, and industrial chain integration.

It is worth mentioning that Kellers is undertaking a number of national and provincial strategic emerging industry fund projects, participated in the formulation of 8 projects that meet national standards, and is in the process of applying a number of frontier core patent applications to accelerate the launch of a new generation of high technology. The content, high value-added, intelligent and mold products are also brewing strategic brand promotion cooperation in major domestic events, and deployed to match the company’s acceleration of domestic network construction, channel coverage, and company service platform construction.