The investigation agency came back again! Global tablet market is shrinking

Tencent Digital (Compiled: Bear) Tablet PC market is currently in a period of stagnation, which is no one can deny the fact that with the continuous expansion of the screen size of smart phones, continue to erode the Tablet PC market, leading to the Tablet PC began to transform Competing users with notebooks. Consumers seem to accept this change. According to IDC's statistics, the current market performance of the hybrid tablet has added a bright spot in the flat.

According to the latest quarterly report released by IDC, the global shipment of tablet PCs in the first quarter of 2016 was 46.7 million units, a year-on-year decrease of 10%, and the quarter-on-quarter decline was 33% compared to the fourth quarter of 2015. Interestingly, despite the overall drop in shipments, the average selling price of equipment is US$241 (approximately RMB1,580), which means that there are still many higher-end tablets sold. Of course, notebooks and hybrids are also counted inside. Although many hybrid tablets and notebooks can be used as tablets, the overall market is still declining.

In addition, we can see from the report that although the shipment of Windows system tablet accounts for only 14%, but the price share has reached 20%, which means that the price of the Windows Tablet is relatively higher. The Apple iPad's shipments accounted for 22%, and due to higher prices, the share of sales accounted for 39%. In addition, Android tablet shipments accounted for the largest proportion of 64%, but due to a relatively large proportion of cheap entry-level products, the price share accounted for only 41%.

Source: phonearena

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Q1. What is the MOQ?
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