The price of oil products was raised last month, and Mr. Zhang, an old town lamp dealer, was in a hurry. Because the cost has risen, the logistics company has increased the price, and Mr. Zhang can't afford the new price, resulting in poor shipping.
Since last year, I feel that the profit margin is getting smaller and smaller, and the scale of the company is small, and it is unable to bear the high cost risk. In the high-cost era, what is the future fate of the lighting factory? Mr. Zhang said that he can only take a step on the scalp.
High cost test light enterprise endurance
The rising prices of raw materials and labor, combined with the appreciation of the RMB exchange rate and the adjustment of the export tax rebate policy, have affected the sales cost of lighting products to varying degrees, and further reduced the profit margin of the products.
Most companies choose to raise prices. The marketing staff of Meilun Lighting Factory, located in Henglan Town, said that the price increase is the trend of the times, and it is difficult for high-cost companies to digest high costs.
When small and medium-sized enterprises are busy raising product prices to cope with high costs, a few brands such as Philips, Huayi and Opp are doing the opposite. The reporter saw on the Guzhen Lighting Network that these brands have thrown news of price cuts, especially Huayi, and some series of products have dropped by 40%.
This is like a thunder in the industry, and many light merchants have talked about it. Guzhen Guohua lighting sales people believe that a slightly stronger enterprise should be more resilient to high cost. At this time, the choice of price cuts may be due to the consideration of integrating resources in the industry.
Increased competition is like a worse
In addition to high costs, changes in the domestic and international market environment, as well as the strength of the surrounding market, also make the lighting companies feel pressure, it is even worse.
From the perspective of the international environment, the continuous deepening of economic globalization, as well as the frequent emergence of international technical barriers and trade frictions, have created greater challenges to the traditional lighting industry and increased corporate export risks.
The town of Dengdu Guzhen also felt the pressure from the surrounding market. In the surrounding towns including Nantou and Hengbang, the lighting industry has also grown in recent years. In Shenzhen, Dongguan, Huizhou and Jiangsu and Zhejiang, lighting industrial parks and professional markets have emerged, and the reputation in the industry has gradually increased. This has intensified competition in the domestic lighting and lighting industry. Shenzhen has become a national semiconductor lighting industry base, Dongguan Taiwanese lighting enterprises and the rapid development of China's lighting city in Zou District, Jiangsu, which have brought challenges to the future development of Guzhen lighting industry. The relevant departments of the ancient town said.
SMEs accelerate their upgrades and hedge
On the one hand, it is high cost, on the other hand, it is the scale enterprises that intend to use the price cut to accelerate the industry reshuffle. These have forced small and medium-sized lighting companies to choose to upgrade and hedge. The slightly powerful small and medium-sized lighting companies have begun to plan their transformation from independent licensing to independent research and development.
Rongxin Lighting, which has a sales point in Guzhen, has been engaged in the production of craft lighting. Although the business has been good, but the pressure has followed. Not long ago, the company made a decision to hire a designer with high salaries to develop new products. The person in charge of the company said: This is a battle against the water, without its own brand, the feeling is always led by the market, no confidence.
Choosing independent innovation is also a reality that is likely to be acquired by large companies. Guohua lighting sales people told reporters that the high cost, small and medium-sized enterprises are even weaker, at this time a slightly more powerful enterprises can use the price cuts to sneak in, which brings unprecedented business pressure to small and medium-sized manufacturers, some unprofitable Enterprises only choose to quit the market
The ancient town government is also helping companies upgrade and develop. The town vigorously implements the brand-driven strategy, promotes enterprises to explore the international market, and changes the foreign trade situation of OEM-based; encourages production enterprises to become merchants and actively expand the market network.
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