LED TV presses traditional LCD TVs gradually fade out

Just as flat-panel TVs force CRT TVs to "delist," traditional LED LCD TVs are gradually disappearing from the market under the intense offensive LED campaign. Recently, Samsung Electronics announced that all future LCD TVs sold in the Chinese market will be LED products. Although LED replacement LCD is a general trend, Samsung announced that it will upgrade all its LCD TVs to LED. For Samsung's adjustment, some people in the industry said that this will be an inevitable choice for color TV manufacturers. Samsung's approach is only in line with market trends, and the pace is faster.

Samsung takes the lead "to eat crabs"

"In addition to the CCFL LCD TVs currently sold in China, the Chinese market will no longer continue to produce. All channels will be upgraded to LED LCD TVs." Li Mingxu, Head of Samsung's TV Marketing Department, said that in the future, LED will become the mainstream of the industry. This move is also to Comply with the industry trend. Data shows that in the TV products sold by Samsung in the Chinese market last year, the proportions of LED, LCD, and plasma TVs were about 70%, 20%, and 10%, respectively.

Compared to flat-panel TVs for CRT TVs, the replacement speed of LED TVs for LCD TVs is undoubtedly faster. Three years ago, LED TVs were still new on the market, and LED TVs have blossomed. The reporter yesterday (March 7th) visited some electrical appliance stores in Guangzhou and discovered that LCD TVs including Samsung, LG, Hisense, Skyworth, TCL, and other domestic and foreign brands, in addition to a few models, included television displays before Suning, Gome, and Guangbai Electric. In addition to buying promotional gift cards, other basic sales are cautioned. As the spread of LED TVs and LCD TVs has gradually narrowed, the majority of people who choose LED TVs in the stores account for the vast majority. "The price difference is not too much, LED is thin and good-looking, why not choose it?" Mr. Zhang asked the reporter.

For Samsung's adjustment, the industry generally believes that this is an inevitable choice, Samsung's approach is only in line with market trends, go faster. Li Qiuwei, deputy general manager of Ovid Consulting Tablet Center, said that he was not surprised at Samsung’s move. "LED LCD TVs are the way for most home appliance manufacturers to go. And the new products introduced by TV manufacturers are basically LED LCD TVs. Samsung's approach is actually in line with market trends, but Samsung's approach is more thorough and it has gone. Faster."

The proportion of domestic LED continued to increase for Samsung's move, the domestic mainstream color TV manufacturers agree. Skyworth Group spokesperson Li Congxiang said that the improvement of LED image quality and energy saving has been obvious to the industry. Skyworth has also gradually completed the transition from CCFL to LED industry. In fact, in addition to Samsung, domestic TV manufacturers have been accelerating the layout of LED LCD TVs in recent years. As panel technology matures and overall costs continue to decrease, the proportion of LED TVs in the LCD TV market continues to increase. The reporter was informed that as of the end of last year, TCL's sales of LED TVs in China accounted for 62%, and Skyworth's domestic sales of LED TVs accounted for 71%. GFK's research data also showed that in the fourth quarter of 2011, LED TV sales in the country's 100 cities have reached 7.17 million units, accounting for 70% of the total LCD TV sales, far exceeding the traditional LCD TV.

"From the perspective of our sales, the current proportion of Guangzhou LED TVs has accounted for 90% of the total sales volume of color TVs." A person from the marketing department of Guangzhou Suning told reporters that among domestic brands, the proportion of LED TVs is as high as 95%. If not part of the Japanese brands are still doing LCD, the proportion of LED TVs in the stores is even higher. Hung Dong-min, general manager of TCL Multimedia Guangzhou Branch, also confirmed to reporters that “TCL has achieved 100% LED coverage in the Guangzhou market, after which only one LCD TV in the supermarket was out of stock.”

Know more D

LCD TVs and LED TVs Strictly speaking, LED TVs should be called LED backlight LCD TVs, and CCFL backlight TVs are all LCD TVs, that is, LCD TVs. Only now we have accepted the latter as the LCD TV, and the corresponding former is also referred to as the LED TV. From a technical point of view, the main difference between the two is that the backlight system is different. The LED TV uses a CCFL lamp as the backlight source, and the LCD uses a light emitting diode. From the point of view of consumer use, LED TVs are more energy-efficient, the colors displayed are more vivid, and the appearance is also more light and thin.