(Text / high-tech LED reporter Hu Yanling) The LED industry is like a huge magnet, which has attracted hundreds of billions of capital in just a few years, and most of the investment has poured into the blue-green field. Excessive investment has made the LED blue-green market quickly turn into the Red Sea, facing the problem of excessive gap between demand and capacity and poor business environment.
Qingdao Jiesheng Electric Co., Ltd. (hereinafter referred to as Qingdao Jiesheng) seems to have already predicted the fierce competition of blue-green light. They have taken a different approach and entered the field of deep ultraviolet LEDs that domestic enterprises have not been involved in.
"Up to the extension equipment, chips, down to the packaging, application, the entire industry chain process we have done it again, we spent nearly two years to open up the entire industry chain." Qingdao Jiesheng Chairman Zhang Guohua revealed that the company is currently Has 5 MOCVD equipment.
"The Blu-ray market is very large, but it is very small for Jiesheng; the deep-UV market is small, but it is very big for Jiesheng." Zhang Guohua said that at present, the deep-UV LED market is still a blue ocean.
Recently, Gao Xiao LED CEO Zhang Xiaofei led a team to visit Qingdao Jiesheng, and Zhang Guohua conducted an in-depth exchange on the status quo and market potential of the deep UV LED market.
Seize the commanding heights
Zhang Xiaofei: Now LED investment is so hot, but everyone is watching the blue-green market. The market for LED deep ultraviolet is relatively small, and everyone pays little attention to this field. As far as I know, there are not many companies that can truly form a commercialization of technology in this field. It is technically difficult, and you count one of them.
Zhang Guohua: Indeed, the market capacity of the deep-UV LED market is much smaller than that of the Blu-ray market. According to relevant statistics, the potential application market of deep ultraviolet LEDs in 2012 is about 6 billion US dollars. However, the global deep-UV LED market application is in the early stage of rapid growth. For example, U-VIX, which is dedicated to the development of UV light source applications, has sales of only US$2 million in 2010, and sales in 2011 exceeded US$10 million. . At present, there are only three companies that can form a commercialization in this field, one in the United States, one in Japan, and us. We have filled the domestic gap in this field.
When the company was founded in 2001, our position was to make high value-added products. Since then, we have started to develop MOCVD equipment. At that time, it was a one-chip machine. In 2004, we started to make three-piece machines. We passed another six-piece machine through the 863 program. Years of solid technology precipitation has laid the foundation for us to develop a special reactor suitable for deep ultraviolet high aluminum doping. In addition to our own use, our MOCVD equipment is also sold to some research institutions.
Currently, the company's core products are two, GaN-MOCVD equipment and deep ultraviolet LED. Among them, the deep ultraviolet LED we developed is 280 nm band, mainly used for sterilization. Now, we have gone a little further and developed the 311 nm band for dermatological treatment. Other UV bands are in the research and development phase and will soon be introduced to the market.
Zhang Xiaofei: Since it is in the period of technological development, how is the standard in this field formulated? The standards I focus on are more focused on the product itself than on industry standards. Which band needs to meet what kind of standard, if you don't understand it, you can't do it.
Zhang Guohua: The most important thing to do in a new product is the need for market verification. When we first developed the deep UV LED, only one company in Hangzhou can test it. Therefore, we took the products to Taiwan, Japan, and South Korea for testing. They said that this is the best deep-UV LED product they have detected.
As for the industry standard, companies that care about our traditional mercury lamps (anti-virus uses) are willing to help us do this. They are also very concerned about the growth of this market and hope to obtain information by working with us. However, this industry standard does not mean that it can be formulated immediately. This requires the industry to develop to a certain scale. Just like the Blu-ray market, we are willing to assist the relevant national units to develop standards.
Qingdao Jiesheng Electric Co., Ltd. (hereinafter referred to as Qingdao Jiesheng) seems to have already predicted the fierce competition of blue-green light. They have taken a different approach and entered the field of deep ultraviolet LEDs that domestic enterprises have not been involved in.
"Up to the extension equipment, chips, down to the packaging, application, the entire industry chain process we have done it again, we spent nearly two years to open up the entire industry chain." Qingdao Jiesheng Chairman Zhang Guohua revealed that the company is currently Has 5 MOCVD equipment.
"The Blu-ray market is very large, but it is very small for Jiesheng; the deep-UV market is small, but it is very big for Jiesheng." Zhang Guohua said that at present, the deep-UV LED market is still a blue ocean.
Recently, Gao Xiao LED CEO Zhang Xiaofei led a team to visit Qingdao Jiesheng, and Zhang Guohua conducted an in-depth exchange on the status quo and market potential of the deep UV LED market.
Seize the commanding heights
Zhang Xiaofei: Now LED investment is so hot, but everyone is watching the blue-green market. The market for LED deep ultraviolet is relatively small, and everyone pays little attention to this field. As far as I know, there are not many companies that can truly form a commercialization of technology in this field. It is technically difficult, and you count one of them.
Zhang Guohua: Indeed, the market capacity of the deep-UV LED market is much smaller than that of the Blu-ray market. According to relevant statistics, the potential application market of deep ultraviolet LEDs in 2012 is about 6 billion US dollars. However, the global deep-UV LED market application is in the early stage of rapid growth. For example, U-VIX, which is dedicated to the development of UV light source applications, has sales of only US$2 million in 2010, and sales in 2011 exceeded US$10 million. . At present, there are only three companies that can form a commercialization in this field, one in the United States, one in Japan, and us. We have filled the domestic gap in this field.
When the company was founded in 2001, our position was to make high value-added products. Since then, we have started to develop MOCVD equipment. At that time, it was a one-chip machine. In 2004, we started to make three-piece machines. We passed another six-piece machine through the 863 program. Years of solid technology precipitation has laid the foundation for us to develop a special reactor suitable for deep ultraviolet high aluminum doping. In addition to our own use, our MOCVD equipment is also sold to some research institutions.
Currently, the company's core products are two, GaN-MOCVD equipment and deep ultraviolet LED. Among them, the deep ultraviolet LED we developed is 280 nm band, mainly used for sterilization. Now, we have gone a little further and developed the 311 nm band for dermatological treatment. Other UV bands are in the research and development phase and will soon be introduced to the market.
Zhang Xiaofei: Since it is in the period of technological development, how is the standard in this field formulated? The standards I focus on are more focused on the product itself than on industry standards. Which band needs to meet what kind of standard, if you don't understand it, you can't do it.
Zhang Guohua: The most important thing to do in a new product is the need for market verification. When we first developed the deep UV LED, only one company in Hangzhou can test it. Therefore, we took the products to Taiwan, Japan, and South Korea for testing. They said that this is the best deep-UV LED product they have detected.
As for the industry standard, companies that care about our traditional mercury lamps (anti-virus uses) are willing to help us do this. They are also very concerned about the growth of this market and hope to obtain information by working with us. However, this industry standard does not mean that it can be formulated immediately. This requires the industry to develop to a certain scale. Just like the Blu-ray market, we are willing to assist the relevant national units to develop standards.
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