Shipments of 3D LCD TV panels reached 21 million in 2011, with a penetration rate of 10%

NPD DisplaySearch Shanghai Office shipped 3,800,000 3D TV panels in the fourth quarter of 2011, an increase of 26% from the previous quarter, bringing the total shipments to 21,200,000 units, accounting for 10% of total LCD TV panel shipments. %. According to the newly released large-size TFT LCD panel shipment report Quarterly Large-Area TFT LCD Shipment Report - Advanced LED+3D, NPD DisplaySearch pointed out that the panel factory for 2012 3D TV panel shipment plan is very positive, it is expected that the annual growth rate will be increased to 138%, As a result, 3D TV panel shipments will reach 50 million units, with a penetration rate of 21.6%.

"With the continuous promotion of brand owners, consumer awareness and concern for 3D TV continues to increase. Although there is still concern about the lack of 3D content and services, and the lack of consumer demand, panel makers will reduce the price and introduce new methods. Cost to promote the popularity of 3D TVs.” Xie Qinyi, vice president of NPD DisplaySearch Greater China, said, “Many television brands have already adopted 3D as the basic performance of a certain level of television, coupled with the decline in the price of 3D panels, will increase the penetration of 3D panels. The main kinetic energy. At the same time, the development of patterned retarder production process and improvement of bonding yield will further increase the output of polarized light."

At present, the shutter glass technology is still more widely used than the polarizer type. In 2011, the penetration rate was 6.2% and 3.9% respectively. According to the panel factory's 2012 production target, NPD DisplaySearch estimates that the shutter and polarized penetration rates will increase to 11.6% and 10.0%, respectively.

In addition to TV panels, panel makers also actively promote 3D display panels, especially in the nature of entertainment and games. In the area of ​​3D display panels, manufacturers of polarizing technology have performed more aggressively than shutter manufacturers. In the fourth quarter of 2011, shipments of 3D display panels totaled 235,000 units. The panel maker plans to start from the second quarter of 2012 and deliver more than 1.5 million units per quarter.

Table I, Q2'11 ~ Q4'12 According to Technical Category 3D LCD TV Shipment Proportion



NPD DisplaySearch Large-size TFT LCD Panel Shipment Report Quarterly Large-Area TFT LCD Shipment Report – Advanced LED+3D covers global and regional shipments of large-size panels, fully predicts shipment data from panel makers, and provides the most detailed industry Information and professional insights. The report is published in the form of PowerPoint and Excel databases.

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