Eliminating low-end transition "nationalization"

With a light, a cup of tea, a poem, and ancient romantic tastes, it is becoming a life complex pursued by busy people in modern cities. With the enhancement of China’s national power, the return of traditional culture is on schedule, and all Chinese elements have become the object of popular support, as well as lighting.

From the budding stage to the present day, the gradual rise of Chinese lights indicates the advent of a new era. More and more Chinese elements have begun to integrate into the lighting design, making Chinese lamps have lights with western elements such as crystal lamps and European lamps. The court’s resistance to courtesy. The prosperity of Chinese-style lamps is of course good, but the road to development is not always smooth, and the hidden dangers behind it are anxious. As the saying goes, if workers want to do good things, they must first sharpen their tools. At this stage, we do not need to talk about whether Chinese lamps will be crowned by kings. It is even more important to discuss how Chinese lamps can develop their internal strengths and thus achieve extraordinary results. Market competitiveness.

Cutting down the low end is not a bad thing. “Zhongmufang” is the founder of Chinese-style lamps and lanterns. Zou Jinming has always been fascinated by Chinese classical culture. He founded “Ming Mufang”. For many years, Zou Jinming’s greatest experience is that Chinese classical lamps have received more and more Chinese. People's favorite. In the process of rapid growth of the Chinese lamp market, many problems have followed. For this, Zou Jinming, who has been playing in the Chinese lamp market for many years, is quite impressed. He said that the domestic lighting industry, a big strange thing is that no matter what the field will have low-end counterfeit products popular, popular Chinese lamps naturally do not fall. We can complain about the chaos in the lighting industry and have weak supervision. We can also rebuke some companies for their unscrupulous business. However, after the "bombing", chaos still remains. The reason is because the domestic lighting industry lacks practical players. Too many companies use the banner of "quality experts" to do something opportunistic. How can the market not be disrupted?

Zou Jinming said: "Chinese lamps are not luxury consumer goods. The industry has long been decisive about the future prospects of Chinese lamps. Taking the popularization line is an important trend in the development of Chinese lamps. However, many people mistakenly believe that fighting prices is the most important thing in exchange for the market. It is obviously a mistake to use a good method.” Truly speaking, if Chinese lamps are to blossom in the lighting market, their prices must follow the people-friendly route. However, the crux of the market is that many companies are overly anxious when dealing with the relationship between price and quality. In order to strive for the market to compromise on quality at the expense of quality. This short-sighted behavior not only allows dealers not to buy, consumers will not buy it.

Some people may argue that Chinese lamps are still in the stage of survival. When enterprises have not yet solved their “food and clothing”, they cannot force manufacturers to have a noble sentiment to think for the industry. Indeed, existence is the reason that the low-end counterfeit and inferior products in the Chinese-style lamp market have fully proved that the market is still immature. However, the reasons cannot be used as an excuse. The gentleman must do something because it is an extremely dangerous act to let the market overflow. Imagine that allowing unrestricted price-fixing of low-end products will make profits more and more thin, leading to unreliable product quality, unsatisfiable after-sales protection, consumer confidence, market confusion, and confusion. The vicious circle is slamming the door to the development of Chinese lamps. Undoubtedly, the transformation is an urgent topic for the Chinese lamp industry.

There will be painstaking transformation, not only the transformation of the dead, the company will not wait for the initiative to change, rush to complete the upgrade before the industry reshuffle, so that companies can avoid the market doom out of misfortune, but also for the entire Chinese-style lamp industry benign development for the adequacy time. It is understood that Ming Mufang has cut off all the production of low-end products, specializing in the development and production of high-end products. Zou Jinming pointed out that Chinese lamps are different from other lighting products in that they have strong concept attributes and cultural attributes. The use of low-end Chinese-style lamp products cannot carry the cultural connotations of Chinese lamps, nor do they reflect the conceptual value of Chinese lamps.

Therefore, it is very necessary to cut down the low-end and inferior products to clear the development environment for the market. In the future, the Chinese-style lamp companies must have a solid development mentality and do not do anything opportunistic. However, there is no standard constraint. It is obviously unrealistic for enterprises to be morally self-disciplined. The government must have the courage to reform, introduce industry standards, and guide and supervise the benign operation of the market. Large enterprises must also take the lead and lead the Chinese lamp industry to develop upwards, thereby eliminating low-end products and completing the transformation.