Korean media: Hisense and other leading Chinese technology companies

A 46-inch display with an image on a glass-transparent screen, you can enjoy a 3D-picture TV without glasses...

This is not the technology demonstrated by Samsung LG Electronics or Japanese/European home appliance companies. From the 31st of last month on the International Home Appliances Exhibition "IFA" held in Berlin, Germany, Chinese companies have demonstrated such technology products.

China's electronics companies have not been compared. They once imitated the global advanced enterprise design and technology to produce cheap products. Through this IFA, they showed the world that their technology has risen to the leading level.

The world’s No. 5 LED TV manufacturer, Hisense Corporation, has launched the “Ultra D” technology that can experience 3D audiovisual effects without glasses. In this regard, experts commented that “Although the technology still needs to be perfected in commercial applications, it is indeed a technology worthy of attention”. At the same time, Hisense also announced that it will soon launch 2 smart phone products in the European market this year.

Chinese companies choose "cheap market" for smart phones. Huawei, a Chinese mobile phone manufacturer, set up a smart phone booth at the IFA booth and used the words “attractive low price” to advertise. The 4-inch Huawei's latest smartphone model "Ascend G 330", which is expected to be available on the European market in November this year, will be sold at 199 euros (about 280,000 won) without any additional conditions. This price is only half of the European sales price of Samsung and Apple smartphones. Amalto Blaistern, the blogger of Spanish information technology (IT), pointed out that “I think Chinese companies have already determined the target of market strategy and have already begun to enter the overseas market as planned”. “In terms of smart phones, Compared with Apple and Samsung, there is no major difference in response speed, which is surprising.

Some analysts have said that as of today, although China’s electronic products are different from Korean technology as a whole, they have narrowed the gap to one to three years in the television field. The bezel thickness of the 46-inch smart TV introduced by TCL is only about 1 cm. This technology is similar to that of Korea and Japan, but it is a leading design compared to the thickness of 4 to 5 centimeters in European home appliance products. It is also expected that Haier will acquire Sanyo from Japan and Hon Hai will acquire Sharp. Based on the technological and design competitiveness gained from this, Haier will enter the high-end market in developed countries in the near future.

Yin Fugen, president of Samsung Electronics, stated that China’s rapid development in the IFA has stated that “it is considering strategies to change the situation compared to competing within the inherent framework”. This means that it is time to develop innovative products to get rid of Chinese companies. LG Electronics’ director of the studio Quan Xiyuan emphasized that “although the reality is that China is pressing harder and harder, but we are also working hard to open up the gap”, “We need to develop technologies that can lead at any time and find leadership. )'s direction."

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