High-tech LED CEO conference downstream special: refactoring lighting market pattern

[High-tech LED reporter 甄舜Guangzhou report] Since 2012, the global market has gradually banned incandescent lamps, which will bring huge market space for energy-saving lamps and LED lamps. LED lighting applications continue to expand under the policy push and the industry's active investment.

Philips' global LED lighting penetration data shows that the LED lighting market penetration rate has increased from 2% in 2010 to 5%-6% in 2011, and it is estimated that LED lighting penetration rate will reach 50% in 2015. . According to previous research data, when the penetration rate of a certain product reaches 10%-15%, the penetration speed will accelerate.

At present, all enterprises in the LED lighting industry chain are facing different "sudden" directions in the face of "the darkness before dawn." It is worth noting that companies engaged in the manufacture of LED lighting terminal products may become the first beneficiaries of the LED lighting market. The giants of traditional lamps and lanterns in China are also ready to take off, and the huge production capacity and long-term accumulated production experience of traditional lamps are rapidly transferred to LED lighting products. Together with its perfect marketing network, it is expected to be acquired in the emerging LED lighting market. The corresponding market share.

According to the high-tech LED Industry Research Institute (GLII) released in the first half of 2012, the domestic LED investment report shows that in the first half of this year, the planned investment in new lighting projects in China was 18.1 billion, accounting for 91% of all LED application investment, up 76%. %. In the first half of 2012, a total of 43 projects involving LED lighting were added to the 64 billion yuan projects, accounting for 67% of the total. Lighting has become a new hot spot for LED industry investment in 2012.

Industry insiders generally expect that the development of China's LED industry in 2012 may have entered a consolidation period, and it is predicted that there will be certain structural adjustments in the market. However, as the penetration rate of LED lighting applications continues to rise in the future, it is predicted that more and more investment institutions or industrial capital will participate in the LED industry investment.

Behind the adjustment of the investment structure of the industrial chain, it is actually based on the industry's expectation that the country will introduce relevant LED lighting subsidy policies.

In response to the development trend of LED downstream, Zhang Hongbiao, research director of Gaogong LED Industry Research Institute, made a report on "2012 LED Lighting Market Analysis". He pointed out that from the perspective of LED lighting output penetration rate, it was close to 8% last year and is expected to reach 12% this year. By 2015, it is expected to reach 28%. In 2020, more than 70% of the world's general lighting will use LED lighting, and the penetration rate of output will reach over 90%.




Zhang Hongbiao, Research Director, High-tech LED Industry Research Institute


Zhang Hongbiao said that the LED indoor and outdoor lighting market reached 20% of the total LED application last year, and will grow to 25% this year. Among them, outdoor lighting (street lights, tunnel lights), the market size will increase from 4% last year to 5% this year. The fastest growth is indoor general lighting, which will increase from 16% last year to 20% this year. The decline was greater in landscape lighting, which fell from 26% last year to 23% this year.

Wang Peng, deputy general manager of Sichuan Baishi Photoelectric Technology Co., Ltd., expressed his views on whether the packaging company should intervene in the field of lighting applications in the future. He said that in the packaging sector, more than 80% of the output value is concentrated in 30% of the scale of the packaging plant. If you look at the health of the industry, the three links of LED, the packaging link is the healthiest. The packaging industry is currently the best link for LED industry chain integration. The scale effect and low profit margin make the mainstream market almost completely controlled by the enterprises above the scale.


Wang Peng, Deputy General Manager of Sichuan Baishi Photoelectric Technology Co., Ltd.

For the packaging factory in the end how to participate in the entire lighting industry, Wang Peng said that providing technical support for downstream lighting applications is better than their own intervention, based on a full understanding of the light source, providing technical solutions for lighting sources. As long as the packaging company can intervene in the downstream product design, it can become an outsourced developer of downstream manufacturers who already have sales channels.

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