Enhance the sensory experience VR is slowly changing our eating experience

If there is a technology that is taking over the world, then this must be virtual reality. Samsung, HTC, Sony, and Facebook’s Oculus are exploring the market for VR through their own heads and everyone is excited about them.

However, in reality most of us associate VR with games. Of course, a head like PSVR is very fun, but the potential application of virtual reality is not only that. This technology is having a huge impact in some key areas such as education, health care and business. The tentacles of virtual reality have now extended to the food and beverage industry.

Many people in this field believe that virtual reality will subvert our eating habits, and now more and more businesses are providing consumers with this innovative experience. In the near future, you will be able to sit comfortably in a restaurant or bar and wear your head to enjoy a burger or beer.

Enhanced sensory experience

An important part of virtual reality is to enhance our sensory experience. Jamie Field of TopLine Comms believes that VR devices will revolutionize the visual and auditory aspects of eating.

I think most people would agree that lying in a beach chair and looking at the sea in a hot summer day, the beer tastes more like it.

As VR headlines become more and more common, it is no wonder that the food and beverage industry is seizing the opportunity to use this technology to enhance the experience provided to users.

The potential opportunities for virtual reality in the food industry are endless, but at the most basic level, VR can easily provide a unique visual and auditory environment for a meal.

The more you immerse yourself, the more enjoyable your eating experience is. So the next step is to add an aromatic diffuser that can release the environment and change the physical temperature of the room.

VR beer

You may not have heard of VR beer, but soon you can order it from your local distributor. Scottish brewer Innis & gunn is one of the leaders in this field and they hope to change the way consumers taste beer by providing virtual reality experiences.

In an event, consumers who order brewers will get a virtual reality headline that adds a multi-sensory experience to their beer. This experience developed by cognitive neuroscientist Dr. Jacob Jolij will send users to different Scottish scenery according to different flavors of beer.

By immersing in these rural environments, the user's visual and listening experience will be enhanced and the beer will taste more. You can stand on a secluded lake in the mountains, and the brain will begin to notice the smoothness of the beer.

Dr. Jolij said: “A taste experience is not just a matter of chemistry and biology. When you take a sip of beer, you not only taste the taste of wine, barley, and hops, but the brain will also remind you of memories. The surrounding environment and expectations."

Immersing yourself in the world created by Innis & Gunn is a powerful way to enhance the taste experience. It will change the way your brain processes and translates the signals of the taste buds, using the sounds and pictures in your personal memory to create a unique experience.

This experience is currently only available in Edinburgh and Dandy in Scotland, but Innis & Gunn plans to expand to London and Glasgow in the coming weeks. The company’s founder, Dougal Gunn Sharp, is a firm believer in this technology.

He said: “The bar environment is almost the same, so our taste buds already have connected memories and have specific expectations for this experience. By sending people to the virtual world, all those sounds, pictures and tastes have disappeared. So we are more willing to taste new flavors and odors, and look for a new way to perceive beer. There is also a social dimension because people try our virtual reality experience and compare their flavors with others.”

VR food

Virtual reality is also used to create tasting food experiences. YiViAn has reported that Kokiri Lab, a startup company in Los Angeles, has developed a food experience VR application called Project Nourished that allows you to enjoy food without adding calories.

Extended reading: Virtual reality guarantees you eat chocolate without getting fat

This application is based on the Oculus Rift head, equipped with sensor-equipped cutlery, aroma diffuser, and low-calorie foods. The principle is that you are eating a healthy food, but the brain will think it is greasy food. This non-fat food, including sugar, gum arabic and konjac jelly, can simulate the taste of steaks, pies, sushi and hamburgers.

Just like the beer experience, the virtual reality head-on will send you to another place and taste the food through the sensor-equipped tableware. The aromatic diffuser will make you smell the food.

Jason Kingsley, executive director of game developer Rebellion OBE, said that projects like Project Nourished demonstrate the application of VR in the food industry. But Kingsley still believes that VR cannot completely replace food. In contrast, VR will become a visual element and act as a stimulant.

He said: “From the 360-degree food at McDonald's to the current Project Nourished, we have already seen the introduction of VR in the food industry. VR will be a great success in creating a visual experience. However, in the sense of taste, nothing can replace the traditional No matter how sophisticated this technology is, the aromatic diffuser and sensor-equipped cutlery cannot be compared with the real thing.”

New restaurant experience

Samsung is also exploring the significance of VR for diet. They are already creating a series of restaurant experiences for Gear VR. This company wants you to stay at home or eat in an economic restaurant on the sea floor or in the Italian countryside.

Samsung said that restaurants can differentiate themselves by applying this new technology.

Using virtual reality technology in your restaurant can make you stand out. This will allow you to attract new customers and let the old customers continue to visit and try new experiences.

Will McMaster of Visualise Studio Visualise is skeptical. He believes that although this area has been greatly improved, hardware still needs improvement. McMaster said: "If the VR eating experience really wants to succeed, head-up and tracking technology still needs a lot of improvement."

Now, the process of dining with VR headsets is cumbersome and cumbersome because of its size and field of view, and VR tracking technology does not accurately track the hand, so you can't see what is put into your mouth what.

Virtual reality is an exciting area, and it is clear that the food and beverage industry is generating a strong interest in it. For these eating establishments, this is a means to improve user experience and increase competitiveness. For the user, this means better food.

The potential of virtual reality is very large. With the further development of technology, we will certainly see a more optimized experience in the future.

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