According to market research firm Digi-Capital, by 2020, the AR market will be more than four times larger than VR.
After the emergence of PokemonGo, Volkswagen's understanding of AR (Augmented Reality) technology is not only at the research stage, but also the broad market opportunities that investors have been optimistic about.
Many institutions predict that the AR industry will reach hundreds of billions of dollars in the near future. According to market research firm Digi-Capital, by 2020, the AR market will be more than four times larger than VR.
At the same time, as more and more AR devices enter the industrial field, many existing work modes will be changed or even subverted.
New promotion mode
As a game combining LBS technology, PokemonGo is spawning a new industry, and the huge business opportunities it contains make many brands willing to pay for it.
In the game, the player will be in the second perspective mode on the map of the region, and at this time, the Pokemon will appear randomly for the player to capture.
When the player reaches level 5, they can team up with teammates to occupy the dojo. After your own team has occupied the dojo, you can place your own pokemon guardian dojo.
This kind of game setup allows a large number of players to gather as long as there is a place where the elves appear. The setting of the dojo can make the crowd stay for a long time. This has brought huge business opportunities to restaurants, cafes, etc., and new club promoters have emerged.
Benny Affoso, a 24-year-old American youth, resigned from his grocery store cashier's job and used his high-level full-time in-game promotion.
At present, his level in the game is 33. He only uses his rank to bring the players in the team to the club, and the club will pay him commission. At the same time, he also provides information to the team members to help them win in the tournament to ensure their position in the team. This game has made a lot of friends who have been on the margins of society, and it is also a place where he believes that the sociality of this game is what he thinks will generate more channels of realization in the future.
Due to the combination of real-life maps, PokemonGo has great prospects for commercial value. At present, the number of paying players in the UK has reached 1 million. These players are the goals that the brand wants to embrace.
Recently, Marriott and online travel company Expedia co-sponsored the global tour of Los Angeles player NickJohnson. On this journey, Nick has arrived in Paris, Sydney and Hong Kong, and the entire hotel and transportation costs are provided by two sponsors. Nick only needs to capture 3 elves that are only available in these cities.
Nick is the founder of the company Appllico. “We are an innovative company that helps companies build upgraded business platforms, so my interest in games is actually a natural extension of my job. Once I grab all the elves, it will also help me turn my people who follow me into Our customers," Nick said.
Lower professionalism threshold
In China, no mobile game has ignited the mass consumer market like PokemonGo. In the industrial manufacturing field, AR technology may change the way technical talents work in the future.
“With technological innovation and capital entry, the AR industry has entered many industries, including industrial and civil use, through innovative business models and improved work efficiency, which is expected to transform the production and lifestyle of the public in all directions.†Guotai Junan Research Report pointed out.
In the future, in the industrial manufacturing pipeline, AR technology will improve the quality and efficiency of some complicated standardization steps. “Internet and information technology have been developed for decades, and almost all industries enjoy the convenience brought by technological development. However, the working methods of assembly lines, maintenance and other types of work have hardly changed. This is the biggest pain point, and AR equipment can give these work belts. Convenience," said Su Bo, CEO of Green Orange Vision, a provider of AR smart glasses industry solutions.
At present, the AR glasses developed by Qinglan Vision have undergone two generations of technology changes and will be put into industrial application test in the second half of this year.
When the reporter tried on the glasses, it was found that a computer interface appeared behind the glasses glass, prompting the operator to perform the next steps, and these steps were entered by the manager according to personal circumstances.
"This way we can quickly turn unskilled workers into skilled workers." Su Bo told reporters that the future use of AR technology will have an impact on the training industry and the entire manufacturing industry.
“In the standard vehicle maintenance process, engine loading and unloading requires at least three people: assembly, inspection and recording. The three roles supervise each other, and the AR glasses record and report the actual operation status to the management personnel while prompting the operation, thus establishing Industrial production and manufacturing data is equivalent to replacing the latter two roles." Su Bo said.
Su Bo revealed that the third-generation equipment will be mass-produced from 500 to 600 units, which will be delivered to the State Grid, Jiangling, and strategic machine maintenance trials. This also represents the three potential directions of the future AR equipment in the production field: electricity, manufacturing and military.
However, for AR technology, in order to achieve the scale of the use of the Internet, it is also necessary to overcome the problem of connectivity between data. "Now that big data is still an island, from the industrial level, to get through most or all of the big data, AR technology has the possibility of really entering the consumer side." Su Bo said.
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