Further reduce the cost of Guoxing photoelectric "small high voltage" white light device put into use

"The small high-voltage white light device has received more than 100 million new orders, and the company's new base white light device workshop has been successfully put into use..." Zhao Sen, general manager of sales of Guoxing Optoelectronics White Light Devices Division, talked about the recent business development of Baiguang devices. .

"It’s the years that have flown away, and the classics are precipitated." This is the slogan of Mercedes-Benz, a century-old enterprise, and a true portrayal of the 45-year development of Guoxing Optoelectronics. History is a journey of growth and a testimony to strength. In the emerging industry of LED, under the stimulation of capital, there are not many enterprises that are rapidly emerging, but the technology needs to accumulate, the brand needs to be precipitated, and only for a long time can calm down to insist on technology research and development, and enterprises that adhere to process improvement can continue to progress and be benign. Development can always stand in the brand. Guoxing Optoelectronics is such an old-fashioned enterprise that specializes in LED and focuses on LED research and development.

Broad integration prospects

Guoxing Optoelectronics is currently based on the packaging business, extending into the chip industry and expanding its application areas. The business scope covers the upstream, midstream and downstream of the LED industry chain, and has the absolute right to speak in the LED industry chain in the future. Solid foundation. "At present, National Star Electronics Co., Ltd. National Star Semiconductor's LED chip has been fully mass-produced, the latest parameter test and aging data performed well, the effect exceeded expectations, some size chips have been shipped in large quantities, I believe that it will not take long for National Star Semiconductor to become A shining star in the chip market." Dr. Li Peng, director of the National Star Semiconductor R&D Center, said with confidence.

On the basis of the progress of the upstream chip project, Guoxing Optoelectronics has also fully optimized the white light device products. “On the one hand, control costs and improve automation; on the other hand, improve product design and optimize product structure. After years of competition, mainstream LED models tend to be unified, so we will optimize some internal product components and positioning. Aiming at the current market demand and taking into account the potential market. In addition, we are also optimizing the product materials. For example, the glues used in our packaging are all imported products, but at the same time, we will also track and verify, and gradually introduce some excellent performance. Localized materials." Dr. Li Cheng, deputy general manager of Guoxing Optoelectronics, said.



Deepen the technology and force white light

“Before mentioning Guoxing Optoelectronics, the first impression of the industry may be the display device. Now, the white light device carefully built by Guoxing Optoelectronics has already been fully deployed and made great achievements. In 2013, sales of white light devices achieved 50%. The above growth is the device supplier of the major lighting companies in China, and stands proudly in the absolute leading position.” Mr. Zhao is full of passion when he talks about his career. It is reported that in 2011, Guoxing Optoelectronics focused on strengthening the research and development, production and sales of white light devices for lighting, further enhancing the company's packaging business level, and achieved the expected growth effect in 2012. In 2013, Guoxing Optoelectronics continued to exert its strength and reached strategic cooperation agreements with many well-known lighting companies in China. At present, the white light device business has become one of the fastest growing segments of the company.

National Star Optoelectronics white light devices are available in a full range of products, including small and medium power, high power, and COB products. In particular, the newly launched “small high voltage” series products can effectively reduce package manufacturing cost, power drive cost, patch cost, and machine failure. The rate can reduce the cost of the whole lamp by about 30%, which is a product with super cost performance.

As we all know, LED green lighting has a very important significance for human energy conservation and environmental protection. The biggest limitation is that the cost is too high. As a leading company in the industry, Guoxing Optoelectronics has been making efforts in all aspects to contribute to the entry of LED lighting into thousands of households. The launch of the "small high voltage" series of products can be said to directly promote the development of the LED lighting industry. At the same time, Guoxing Optoelectronics encapsulates high-power LED, high-efficiency ceramic substrate high-power LED, flip-chip eutectic LED, integrated drive copper substrate COB, indoor high-density display device, outdoor high-reliability surface-mount display device, CSP and New technologies and new products such as WLP packaging are leading domestic companies. A small step in the national star, a big step in the industry.

Better position in the new factory

With the continuous rapid development of the entire LED industry, LED packaging technology has gradually matured. The competition among LED packaging companies is mainly reflected in the scale of production capacity, consistency between batches of products and product reliability. Guoxing photoelectric white light device has been positioned in the middle and high end, winning the market with quality and creating the future with technology. In 2012, the company's new base of 34,600 square meters was completed. At the beginning of this year, the white light device business unit has also moved into a new base. The production capacity of white light devices will double in the next few months. In terms of capacity scale, product quality and technology. Advantages and other aspects are in the forefront of the industry.

"This year, we will pay more attention to the market demand for terminal lighting, and we will continue to introduce a variety of cost-effective device products, to achieve a perfect combination of high light efficiency and low price, completely solve the worries of LED lighting companies. In addition, we also have professional technology. The R&D team can provide a variety of lighting solutions for lighting companies. I hope that everyone will continue to pay attention to our latest developments." General Zhao said.

White light device products please contact: 0757-82109329 E-mail:

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