LED enterprise market competition in which?

At present, according to some information obtained from the investigation of lighting companies in the Pearl River Delta region, LED companies have become the main force in the lighting industry. With the national emphasis on energy conservation and environmental protection, lighting companies have transformed LED, and then tried to take the lead in occupying market opportunities. However, due to the extremely rapid development of the LED industry, the market space for LED manufacturing companies has been significantly squeezed. From the mid-1990s, LED was formally put into production applications. In a short span of ten years, LED manufacturers have shown an explosive growth. According to statistics, only 2,600 LED manufacturers have reached the Pearl River Delta region. On the one hand, the LED industry is in a good shape, and on the other hand, it faces problems such as the lack of production standards, lagging technological innovation, and disorderly competition. How can LED companies fight market competition?

How does the brand strategy move forward?

Whether it is indoor lighting or outdoor lighting, LED manufacturers are very focused on the brand influence of their products. Brand is a powerful magic weapon for LED companies to open market channels. How to establish their own brand value has become an effective stepping stone for enterprises to gain market recognition. How should brand strategy be carried out? What are the differences between the routes of LED lighting companies?

From March 14th to 16th, NVC Lighting will join forces with FINA to make its debut in the 2014 FINA World Diving Series, and to achieve the first hop in the “Water Cube” in Beijing. Wu Changjiang led the NVC lighting team to join hands with the sports industry for a period of time. From 2008, they participated in major sports events such as the Beijing Olympics, the 2010 South Africa World Cup, the 2010 Guangzhou Asian Games, and the 2012 London Olympics. NVC Lighting and Sports Events Under the indissoluble bond. In fact, this is also a strategic route for the branding and maintenance of big names in the lighting industry.

LED lighting companies can afford large brands because they enjoy certain resource advantages. How can small and medium-sized LED manufacturers create their own brands? If LED SMEs want to win the starting line with large companies, they must know how to warm up and establish a resource sharing model. Of course, this kind of resource sharing cannot be limited to the upstream chip, midstream packaging, and downstream applications of lighting companies, but should be shared across resources, such as cooperation with decoration companies, and even power companies and engineering installation companies. Prior to this, Li Jiacheng was involved in the LED lighting industry and officially opened the LED nano bulb light bulb, which was a brand effect formed under the cross-border resource sharing model.

Is price first or quality first?

LED lighting companies often suffer from this problem when it comes to market expansion. In the end, quality first or price first, precisely because of entanglement in this issue led to the current market price war in the LED market intensified, the lack of standards, the quality of good and bad chaos occurred. In particular, small and medium-sized enterprises (LEDs) that are packaged with LED chips are faced with increasing layers of upstream chip manufacturers and bargaining deals with downstream applications. As a result, these companies' profit margins are severely squeezed. In order to survive, these LED package manufacturers cannot Do not "downsizing" from chip technology, luminescent materials, and inspections. The vicious circle has also caused the current difficulties of the LED industry.