At present, car navigation has entered the stage of voice-activated navigation, and some manufacturers' voice-activated products have begun to serve the owners. At present, China's traffic regulations are paying more and more attention to driving safety. More and more DVD manufacturers have begun to cut into the products of voice-activated navigation. market.
Since the official launch of the China Beidou navigation satellite system, the future car navigation will gradually move from GPS to Beidou. With the self-constructed Beidou satellite navigation system gradually providing continuous and reliable positioning services, China has developed Beidou car navigation products. In the next two years, the number of in-vehicle navigation terminals put into operation will reach 10 million units, and the resulting increase in the value of automotive electronic information will exceed 100 billion yuan.
By the end of 2013, the installation of Beidou/GPS compatible vehicle terminals in the road transportation industry has reached nearly 150,000 units, and the transportation industry has become the largest engine for Beidou civil industrialization. This is beyond the expectations of the market and even the planning.
According to the original idea of ​​Beidou industrialization, the application of the industry will be carried out in the order of military (collection, specialization)-industry application-mass market. Peng Hongbing, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, said that smart terminal products, including medical, transportation, electricity and finance, will be the focus of attention in the future.
But obviously, the current market and funds are gathering in the vehicle terminal, which is out of the original idea of ​​Beidou industrialization, but this is the natural choice of marketization, and the beneficiary of this choice is the car navigation industry chain.
Vehicle terminals have two main uses: position monitoring and navigation. According to statistics, in 2013, the national Beidou vehicle monitoring products produced nearly 10,000 units per month. Analysts pointed out that the demonstration project is only the beginning, and the future operating vehicles must be replaced with Beidou, which will be the market of tens of millions of units.
The demand for car navigation products derived from this will also be very large, with 8 million units nationwide last year. However, Beidou car navigation products are still in the trial stage of thousands of units. The director of China Beidou Vehicle Application Industry Alliance, Yu Yuan believes that this is mainly affected by the high cost of Beidou chips, the entry threshold of vehicle terminals is low, and the market scale is large. It will become an engine for reducing costs and promoting industrialization.
The domestic Beidou navigation industry has not been used in large quantities. The module price is as high as 200 yuan. In foreign satellite navigation chip companies, there is a huge GPS market backing, and Beidou navigation chips (modules) with a unit price of 3 to 4 US dollars can be launched. However, in the market, the price of Beidou terminal equipment is equivalent to that of GPS, which is generally between 1,000 yuan and 2,000 yuan.
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