Italy, known as the world's design capital,
There, representing the world’s most advanced creative inspiration,
The most fashionable design direction.
And in China's lighting industry,
In the past two years, there has also been an Italian style.
Its founder is Jindalai Lighting,
And its Italian lighting design team.
Trend positioning: Italian style
[In the field of simple lighting in China's lighting industry, there are two companies that are relishing: one is Xinteli and the other is Jindalai Lighting, both of which are called brother companies in the industry. The product style of the former has gradually been fixed and accepted, and is Jindalai Lighting also following the style of Xintrili?]
Sun Zhengquan: Jindalai Lighting has been exporting to the European and American markets for 11 years. Every year, it is in contact with the world's most cutting-edge design trends and directions, so it has a strong sensitivity to product trends. Jindalai Lighting's product style positioning is different from that of the new Terri: Jin Dalai is positioned in Italian design style. Concise, bright, and beautiful is the main theme of Italian style. In order to make Jindalai's design always in the leading position in the industry, Jindalai invests millions of dollars every year for the recruitment of talents and the updating of research and development equipment. It has a group of well-trained design engineers in R&D. It is our strength and foundation to establish partnerships with high-level design institutions in Europe and the United States.
Development speed: 40 new products per month
[Generally speaking, export companies pay more attention to product development and quality management, but the products are not many styles, and they are more standardized. Therefore, into the Chinese market, many export lighting companies can not adapt to the market characteristics of new product replacement. How did Jindalai solve this common problem?]
Sun Zhengquan: This is indeed the first problem encountered by many export enterprises. Many Taiwanese-owned enterprises cannot adapt to the Chinese market environment and characteristics. However, after Jin Dalai decided to enter the Chinese market, he set up a complete product development system for the Chinese market. Jinda Lai's design team, the first step is to conduct a full investigation of the Chinese market, study the needs of customers and consumers, and develop new product research and development direction. Then pass this information to the Italian design team, and the two sides will jointly develop a new product line with unique style. According to the current progress, Jindalai's new product development per month is about 40 (series). Among them, each series includes main lights (headlights), wall lamps, table lamps, floor lamps, ceiling lamps, room lights and other products, which can cover the entire range of home lighting, providing consumers with a uniform style of full range of lamps.
R&D process: Seven-step control R&D
[As the saying goes, the source determines the outcome. Jindal's research and development process has been praised by the industry. So, how does Jindalai conduct R&D control?]
Sun Zhengquan: We generally take seven steps: first, market research, find direction; second, new product development project review; third, design team design and review; fourth, new product proof assembly review, appearance, structure, safety, Production; fifth is the final performance test of the product; six is ​​the trial sale of new products; seven is the large-scale production of finished products.
Benefit protection: reduce product breakage rate
[As we all know, one of the biggest problems with simple lamps is the damage of the products, especially the lighting products with glass shades. Dealers also attach great importance to the handling of product breakage rates. How does Jindalai handle the breakage rate and how to ensure the interests of the cooperative merchants?]
Sun Zhengquan: First of all, Jin Dalai has improved the quality of product packaging and reduced the damage rate of products from the source. For example, the material of the inner packaging of the product is changed from the original tape to pearl cotton, which can better protect the product. All products are packaged in one package for easy installation and use. The outer box is made of V=B to strengthen the waterproof coated paper, and the nailing distance process is strictly in accordance with the national standard. In addition, for the breakage rate in transit, we deal with this: first communicate with the customer to find out where the problem lies. If our packaging problem causes damage to the transportation process, the amount of the bad parts is within 5% of the total remittance, and all the products are replenished by the company free of charge. This kind of humanized treatment guarantees the interests of Jindalai franchisees.
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