The origin of life in the Chinese lighting industry in the Yangtze River Delta


On July 26, 1882, a generator on Nanjing East Road in Shanghai began to turn and lit up 15 lights, pushing Shanghai into the first city in the world to use electric lights. Since then, the Chinese mainland has illuminated the lights. In the 1980s, Zhejiang Wenzhou low stool bridge coincided with the early stage of reform and opening up. As the market became more active, the material living standards of the people were gradually improved. Products called shelf lights and leaf lanterns came out in Wenzhou low stool bridge. The child broke the situation that the bulbs in the lighting market dominated the world. China's first lamp and the Chinese people entered the era of lamps and lanterns for the first time. They all started from the Yangtze River Delta. For the Chinese lighting industry, the Yangtze River Delta is like the ocean. It is the origin of the life of the Chinese lighting industry.

Before the mid-1990s, the Yangtze River Delta has been the core of China's lighting industry. Shanghai Yaming, Zhejiang Sunshine, Ningbo Liaoyuan, Jiangsu Honglian and other leading enterprises, plus Shanghai Fudan University Electric Light Source Research Institute and the increasingly prosperous giant Philips, the Yangtze River Delta has been at the forefront of the Chinese lighting industry. At the same time, Wenzhou lighting manufacturers have increased dramatically to more than 200, with an annual output value of over 100 million yuan. With this industrial advantage, in April 1993, Wenzhou Oriental Lighting Market, located in the low stool bridge, took the opportunity and quickly became the national wholesale center of lamps. The turnover of the market reached more than 3 billion yuan, and the total output value of Wenzhou lamps was also It has reached 5 billion yuan.

However, unfortunately, in the mid-to-late 1990s, the market performance of the Yangtze River Delta enterprises was not satisfactory. Except for several established companies, there were few other brands in the domestic market. The Wenzhou low stool bridge was because of low prices, counterfeiting, and counterfeit products. The label of the low-end goods was posted on the market until it fell; some excellent companies turned to the export market in the face of the flooding Chinese market. For a time, the Yangtze River Delta enterprises have disappeared in China. In the Pearl River Delta, especially after the rise of the ancient town of Dengdu, the focus of China's lighting industry has shifted, and the Yangtze River Delta enterprises have begun to be absent in the Chinese market. For a long period of time, the Yangtze River Delta enterprises have been seized by the Pearl River Delta. The listed companies are known as cash cows. The home lighting has Opal, and the commercial photos have NVC. The ancient town of Dengdu is to let thousands of merchants gather in Guangdong. How to revive the glory of the past, let many companies in the Yangtze River Delta think hard.

It is gratifying that after 2004, the Yangtze River Delta enterprises represented by Shifu, Dongpu, Chenhui, and TCP began to work in the domestic market. Yuzhong Gaohong, Shanghai Luyuan, and Zhejiang Yangye successively The domestic market launched an offensive. With its profound lighting and technological advantages, the Yangtze River Delta revival movement was vigorous. In 2008, the Yangtze River Delta enterprises are fully blossoming: there are three in the Yangtze River Delta, which are listed in the top ten, and four in the top ten export enterprises and two in the top ten Olympic projects (not including supporting projects). Zhengtai, etc.), the 13 winning bidding energy-saving enterprises in the Yangtze River Delta accounted for five seats. At this Guangya exhibition, hundreds of lighting companies in the Yangtze River Delta lighting industry, including Shanghai, Zhejiang, Jiangsu, etc., appeared in Shanghai Yaming, Chenhui, Honglian, Dunge, Yangye, TCP, and 100 Li, etc., the unprecedented number and scale of exhibitions have become the biggest highlights of this exhibition, which also means that the climax of the Yangtze River Delta enterprises entering the domestic market has arrived.

Two years ago, this newspaper analyzed and reported on the shortcomings of the Yangtze River Delta enterprises, the lack of market, and even the corporate culture, business philosophy, and industrial support. When the Yangtze River Delta enterprises collectively exerted their strength, this force will be Terrible, and now, this terrible force has been formed and is becoming a reality in the market.



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