TCL Disney TV enters the children's market

While the major color TV companies are immersed in the competition among 4K and Internet TV “Red Sea”, TCL, the world’s leading color TV company, once again takes the initiative to target the children’s TV market.

On November 23, 2013, TCL teamed up with Disney, the global entertainment giant, to announce the official launch of TCL Disney Kids TV, a disruptive cross-border innovation that became a landscape for the TV market.

This TV tailored for children enables children to watch television healthily, and it also meets the actual needs of parents and children. For industry experts, it is undoubtedly one of the most pioneering and innovative 3C products in 2013.

Achieving Children's Health Watching TV and Solving TV Challenges TCL Disney Children's Television has received critical acclaim because it has solved the problems of parents.

In recent years, according to surveys by authoritative departments, the current trend toward the ageing of myopia in our country is becoming more and more severe. The overall myopia rate of young children and children is close to 60%. Among them, the unhealthy way to watch TV is an important cause of myopia in children. However, many parents also understand that TV has the function of intellectual development and broaden their horizons. It is also an overkill for children to be completely away from television. How to enable children to watch TV properly and healthily has become a major problem that plagues many parents. TCL, as a leading company in the industry, took the lead in fulfilling its social responsibilities in the industry, and solved this problem at one stroke through technological innovation breakthroughs.

TCL has exclusively integrated two of the world's top resources, Disney's deep learning and entertainment resources, and the national high-tech enterprise Hangzhou Tongtong Science and Technology's prevention and control of myopia and enhances its vision. It is also the only one in the world. The "instruction treasure" technology used on smart TVs. This makes the TV not only provide children with rich learning and entertainment functions, but also has the ability to improve their eyesight and prevent myopia. It enables parents to use their children safely and become the best TV for children in the market.

When TCL Disney Children's TV was launched, it attracted the attention of the media and consumers, showing a high popularity. Chongqing Satellite TV, People's Daily Online, Beijing News, Beijing Times, and other authoritative media have reported and published relevant news about TCL Disney Children's TV in a prominent position. Not only that, TCL Disney Children's TV has also been widely recognized by industry experts and has repeatedly won the authority award. Recently, TCL Disney Children’s TV won the “Editor's Choice Award” at the 12th “IT Impact China” ceremony hosted by YORK. In addition, the “Who's Top” technology product innovation award of 2013 was awarded for the “Golden E Award” 2013 best innovative TV presented by eNet Silicon Valley and “STUFF Digital Age” for the global fashion magazine.

At the same time, in order to keep more children away from the troubles of myopia, and appeal to the whole society to pay attention to children's eye protection and children's health watching TV, TCL has launched a large-scale public welfare activity of “National 100 Elementary School Eye Care Project” and has been in Chongqing respectively. Guangzhou and Hangzhou have established children's vision training bases and launched large-scale public welfare experience activities. Recently, during the 2013 China Education Festival held by Sohu, TCL also donated TCL Disney Children's TV to Tsinghua University Affiliated Elementary School to provide visual training assistance for the majority of young children in Beijing. “This highlights TCL’s sense of social responsibility in the care of children’s physical and mental health. It also conveys the product concept appeal of TCL Disney Children’s TV 'Health Learning', which will help TCL achieve a win-win result for both social and economic benefits” , experts said.

Innovative and caring features that allow parents to rest assured that their children are happy. Clearly, TCL Disney Children's TV is widely acclaimed for its children's tailor-made features and brings children a good experience.

When the distance between the child and the TV is less than 1.5 meters, the distance sensing function will cause the TV to appear too close to the prompt; at regular intervals, the regular eye protection function will remind you to do eye exercises... It is reported that these functions are all TCL's deep-adapted for children's viewing habits, and can promptly correct children's problems in watching television for too long, and the distance is too short to achieve the purpose of preventing and controlling myopia. "With these features, I can finally rest assured that my child can watch TV." One parent expressed with excitement.

In addition, TCL Disney Children's TV is also equipped with children's natural light technology and ambient light function, can bring children a more comfortable and healthy viewing experience than normal television, even if long-term viewing, it will not cause eye soreness and fatigue.

What parents are even more interested in is that the "Training Po" technology on TCL Disney Children's TV can help children play through scientific vision training, aiming at the fact that children's ciliary muscle is not yet mature and highly plastic. Easily enhance myopia while playing a puzzle game. At the public welfare training event held in Chongqing, on-site 78 nearsightedness and visually impaired children gained a line of sight by an average of one training session, creating a miracle of watching television to improve their eyesight.

In addition to eye protection, TCL Disney Kids TV also provides a wealth of learning features. The interactive interactive learning mode of the educational point-of-view function is vivid and interesting. It completely mobilizes the children's enthusiasm for learning; while learning to enjoy children's world and future education functions, it not only has built-in textbooks for major schools across the country, but also targets children. Learn the basics and push customized learning content. “The key to solve is that we parents don’t have time to teach or teach.” One parent said happily.

On the other hand, TCL Disney TV has achieved a number of entertainment features, which will enable children to release learning pressure and achieve a combination of work and leisure. The cloud-recouping K song function has a massive library of children's songs, and it has become popular all the time from the classic to the present. The idyllic animation, children's playground, and future animation city and other entertainment functions have gathered over a thousand animation collections. Children's all animation needs.

In appearance, TCL Disney Children's TV to Princess, Winnie the Pooh, Mickey Disney cartoon classic cartoon image as a design element, revealing Disney's childlike dreamy atmosphere. "The beautiful appearance, together with the fun features, let my children put it down," said one parent who purchased the product.

According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, after more than 30 years of color TV experience and the development of innovative products such as TCL TV + iQiyi TV, TCL took the lead in the children's market and launched a new television product tailored specifically for children, fully embodying TCL. The sense of corporate social responsibility for children's humane care will help it lead the children's TV market towards health and vitality, and lead the TV industry to explore the promising Blue Ocean market.