Pan Wenbo, Managing Director of Guangzhou Guangya Messe Frankfurt Co., Ltd. Since the establishment of Guangzhou Guangya Exhibition Trade Co., Ltd. in 1995, it has organized the 13th Guangzhou International Lighting Exhibition, and has now developed into the world's second, Asia's number one lighting industry event, attracting more than 100,000 people in the global lighting and construction industry every year. participate. During the general review of Pan, he decided to invest in Aladdin Lighting Network in 2007.
When I mentioned Aladdin, many people would naturally think of Aladdin's mythology. The website is called Aladdin Lighting Network, which also contains the general expectations of Pan. Pan always hopes that Aladdin Lighting Network can illuminate the entire lighting industry like a magic lamp and illuminate the whole world. From the launch of Aladdin's lighting network to positioning and operation, Pan has invested a lot of effort. Some people in the industry once jokingly said to Pan: "Your exhibition has been done very well. It has already achieved the number one in Asia and the second in the world. Why bother to make a website to toss yourself and increase your burden?" Laughing and answering: "This era is the era of the Internet and the era of challenges. Although I am not young but not old, I hope that my thoughts can keep up with this era. I hope that Guangzhou International Lighting Exhibition can do it. Better, diversified, so we need to make continuous progress. Combine the promotion of physical exhibitions and online information to achieve complementary resources, further improve their respective functions, and better promote the development of the entire industry.
The mass media has invested a high degree of enthusiasm for the launch of Aladdin Lighting Network and has given high attention. As an official website, Aladdin Lighting Network reporter Huang Neng interviewed the directors of Guangzhou Guangya Messe Frankfurt Co., Ltd. on issues of interest to everyone. Manager Pan Wenbo, in order to let everyone better understand Guangzhou International Lighting Exhibition and Aladdin Lighting Network.
Enrich resources to create first-class exhibitions
Aladdin Lighting Network: Mr. Pan, hello! Guangzhou International Lighting Exhibition has been held until the 13th, please tell us about the exhibition.
Mr. Pan: Hello! As the largest and second largest lighting exhibition in Asia, Guangzhou International Lighting Exhibition has become the industry's recognized top platform for lighting and building automation. Guangzhou International Lighting Exhibition has been successfully operated for 13 years, experienced rapid development in the industry, established a dominant position, and accumulated a wealth of buyers and exhibitors resources. Looking back at the Guangzhou International Lighting Exhibition, we have made great progress:
1) From the perspective of the exhibition itself, the exhibitors have grown from the initial 92 exhibitors to 1,250 in 2007. The exhibition area has also grown from 2,000 square meters to 82,000 square meters; 2) from the number of exhibitors, the number of visitors from the original 3,000 to the current 60,000. 3) From the perspective of product categories, the exhibiting products have undergone substantial changes, from single product trading to diversification of lighting products. From the original indoor single product to professional outdoor lighting, indoor lighting, LED lighting, neon lights, stage lights and professional lighting, light source, electric light accessories, lighting control, management and measurement systems and lighting production equipment, instruments and other multi-professional product chain . 4) From the buyer's point of view, from 7,361 in 1996 to 45,071 in 2007; 5) From the perspective of buyer regional distribution, from a single domestic exhibitor to more than 45,000 buyers from 98 countries . It has become a powerful platform for promoting products and bringing together opportunities for collaboration. 6) From the quality of buyers and visitors, the number of primes has improved significantly. The lighting industry's designers, engineers, owners, distributors, wholesalers, trade terminals, etc. all participate in it, becoming a real lighting industry event.
In addition to the largest number of lighting equipment and product manufacturers in the district, Guangzhou International Lighting Exhibition is also regarded as an ideal distribution center for gathering market information by lighting professionals, architects, designers, building contractors and engineers. Guangzhou International Lighting Exhibition has a wealth of expert designer resources, as well as many internationally renowned industry veterans. Guangzhou International Lighting Exhibition provides venues for expert designers to deliver keynote speeches, providing exhibitors with opportunities to discuss and exchange on-site. Here, you can explore the development status and future trends of the lighting industry, and provide guidance analysis and technical support for the latest hotspots in the lighting industry.
At this point, it can be said that Guangzhou International Lighting Exhibition has provided a whole industrial chain for the development of the lighting industry, forming a comprehensive communication platform integrating manufacturers, experts/designers, engineering design companies and owners.
Advanced management concepts to create international standards
Aladdin Lighting Network: Just now you introduced the situation of Guangzhou International Lighting Exhibition. It should be said that the operation is very successful. You can continue to do it yourself. Why do you choose to cooperate with Frankfurt, Germany?
Mr. Pan: (laughs) As a company, it should be continuously improved. Guangya Messe Frankfurt Co., Ltd. not only has 13 years of rich exhibition mode and exhibition resources, but also can share the 104 countries and regions accumulated by Messe Frankfurt in the past 100 years. Why don't we have a lot of buyers, audience resources, promotion network and norms, and high-level international professional exhibition mode? This is a rare opportunity for learning. We need to inject new blood, like a higher and more professional company, and there is no development. It turns out that our choice is correct. Strong alliances make our advantages more obvious:
1) Brand promotion: Effectively enhance the influence of Guangzhou International Lighting Exhibition. 2) Buyer resource integration: Frankfurt has mastered the buyer resources of 82 countries around the world, providing buyers with a resource sharing platform. 3) Integration of factory resources: providing display platforms and promotion opportunities for foreign lighting companies to enter the Asian market. 4) Global network services: Frankfurt also has global network services, with 104 branches, providing cooperation in different regions for all lighting companies. Entering the Asian city often 5) Specialized service: As an exhibition company with more than 100 years of experience, Frankfurt Exhibition has rich experience in exhibitions, and professional and standardized operations have better served the Guangzhou Lighting Exhibition.
Guangya cooperates with Frankfurt to hold an exhibition, which can well introduce the international modern enterprise management system and advanced business concept into China, and promote the common development among peers. The addition of Frankfurt also added architectural elements to the Guangya Lighting Exhibition, continuing the “Lighting&Building†exhibition concept of the Frankfurt Light Show. The task of the two parties in the new cooperation is to expand the architectural part of the exhibition. “Let the building parts also be like lighting, gathering the brand enterprises in the industry.â€
Taking advantage of the trend to launch Aladdin Lighting Network
Aladdin Lighting Network: In 2007, you should say that you have made another major choice. After the cooperation with Frankfurt, Germany, you have chosen to integrate with the network and launch the Aladdin Lighting Network. Why do you want to launch such an industry website?
Mr. Pan: I think this is a more determined choice. In 2007, we launched the Aladdin Lighting Network, a well-thought-out decision. As far as the lighting industry is concerned, we can clearly understand that the current industrial chain of the lighting industry can be roughly divided into four major blocks: the owner, the designer, the construction party, and the product supplier (manufacturer).
For the owner, with a good project, you need to find a good design company, engineering construction company and good product provider; for the construction side, more owners need to provide engineering projects to find the design side; For the design side, with the design plan, it is necessary to find the engineering company that matches the service to realize the design concept; for the product supplier manufacturer, there is a demand for the owner, the designer and the construction party. Therefore, owners, designers, builders, and product providers (manufacturers) need a platform to understand these related information. They have an urgent need for interdependence and interdependence.
In order to comply with the development of the industrial chain, Guangzhou International Lighting Exhibition launched Aladdin Lighting Network, because we have the strength to integrate Quartet resources, establish the most complete, complete and most powerful database to better serve exhibitors and services in all areas of the lighting industry. . It can be said that the Aladdin lighting network is a natural trend and came into being.
Service engineering lighting industry forms an industrial chain
Aladdin Lighting Network: What is the status of the website? Which groups do you focus on?
Mr. Pan: Aladdin Lighting Network (http://) is the lighting industry website of Guangzhou International Lighting Exhibition. Through the close integration with traditional exhibitions, it makes full use of the first lighting exhibition in Asia----Guangzhou International Lighting Exhibition More than ten years of industry resources. Aladdin Lighting Network is committed to building e-commerce, aggregating industry information, promoting peer exchanges, and integrating professional materials into a comprehensive platform.
Mature exhibition experience and rich exhibition resources make Aladdin Lighting Network become a unique professional service platform for the lighting industry. Aladdin Lighting Network aims to better serve the Guangya Frankfurt Lighting Exhibition and strive to become the banner of the lighting industry. It provides information consulting, corporate image display, brand promotion and technical guidance to exhibitors in a timely, objective and authentic manner. And other comprehensive services; at the same time, the lighting experts and design elites gathered together; for the national lighting engineering design company to establish a complete archive, and strive to integrate the owners, designers, construction and manufacturers resources to create a lighting industry "food chain", let lighting The industry's entire industry is strengthened, the chain is closer, and the efficiency of resource allocation is improved, striving to meet the needs of different levels and roles. Therefore, our positioning is very clear, to do engineering lighting integrated service providers.
Our focus is on professional buyers, designers, engineering design companies, upstream and downstream manufacturers and individuals. In fact, it is simply summarized as the upstream and downstream of the service lighting industry.
Complementary advantages in online and offline resource integration
Aladdin Lighting Network: How will the website be combined with Guangzhou International Lighting Exhibition?
Mr. Pan: The rich resources accumulated by Guangya in the past 13 years and the professional global network service of Frankfurt will be the solid backing and platform of Aladdin Lighting Network. Aladdin Lighting Network will also adhere to the modern enterprise management system and advanced management of Guangya Frankfurt. The philosophy is to work hard for a higher level of development in the lighting industry.
Aladdin Lighting Network will provide a complete set of network system for all exhibitors based on the customer data accumulated by Guangya for 13 years, and extend the offline exhibition to the online to provide better value-added services for customers. To create an online exhibition that will never close, establish a complete product library, enterprise library, lighting engineering design company library and expert design elites to join, which can greatly enrich the resources of Guangya exhibitors and provide enterprises with rapid promotion of their own A powerful channel for brands and products; providing convenience for buyers and engineering companies to understand the company and selecting suitable products; providing materials for expert designers to compare and represent leading-edge lighting products; opening up blogs for high-end professionals in the industry and integrating high-end resources Refining expert opinions, showing expert results and cases. Effective communication and communication between owners, designers, builders and manufacturers will be strengthened.
At the same time, Aladdin Lighting Network will also integrate with 104 professional network service outlets in Frankfurt, extending the reach of the lighting industry to all corners of the world, infiltrating into all aspects and fields of the lighting industry, and searching for foreign manufacturers to enter foreign markets. Channels to help foreign brands enter the Asian market.
As always, promote the development of the lighting industry
Aladdin Lighting Network: What is the future direction for Guangzhou International Lighting Exhibition and Aladdin Lighting Network?
Mr. Pan: The focus of the future development direction of Guangzhou International Lighting Exhibition can be divided into two major blocks.
For buyers, we will start from three aspects: 1) to create a complete product supply chain, enrich the products of various parts of the lighting supply chain. 2) Let more international exhibitors participate in the exhibition and build a truly international platform. 3) Provide more comprehensive and comprehensive exhibition services.
For exhibitors, we will start from four aspects: 1) further adjust the buyer structure and improve the quality of buyers. 2) Absorb more international big buyers and active buyers to participate in the exhibition. 3) Absorb various associations, societies and world organizations to carry out academic exchanges and forum lectures to promote the development of the industry. Continue to make the summit forum more professional and deeper, and absorb more well-known professionals from home and abroad to participate. Provide all the manufacturers with the latest developments in the industry, master the industry design trends and technology development. 4) Further improve the quality of professional services.
In short, we will better serve the lighting industry in China and the world, enhance the image and status of the Chinese lighting industry in the world, and expand the influence of the lighting industry in the construction field. It is our consistent pursuit to fully integrate the resources of the lighting industry and to be the most influential engineering lighting integrated service provider.
Guangzhou International Lighting Exhibition and Aladdin Lighting Network are combined to provide a more complete and convenient service platform for the lighting industry: 1) Fully integrate the lighting industry resources, provide enterprise e-commerce, media information aggregation, peer exchange learning, professional data retrieval. One-bit network application platform. 2) The two are perfectly combined and complement each other, which can better serve the Guangya Lighting Exhibition and push it to the higher end. 3) Infiltrate into the entire field of lighting engineering, and build a complete industrial chain of expert designers, owners, design companies, construction units and manufacturers, and become the most comprehensive integrated service provider in the field of engineering lighting.
In short, we will continue to contribute to the development of the lighting industry, and we will push the lighting industry to the high end.
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