Samsung Pay Unveils New Tactics for Payment Ecology CES Show

【World Wide Web Reporter Zhang Zhiying】Samsung pays Samsung Pay in 2017 at CES in Las Vegas. In addition to carrying smart phones and smart watches, Samsung will also integrate with its new TV platform TV Plus. , attempting to create a payment ecology. Samsung paid for the challenge and directly challenged rivals such as WeChat, Alipay and Apple. Compared with many large-scale factories under the booming winter, they are relatively conservative in their participation in the budget. Samsung at 2017 CES still did not hesitate to invest heavily in propaganda and show its fearlessness.

Samsung's competitors are not the only lights, WeChat, Alipay, Apple Payments are sitting in their own country. However, Samsung’s great advantage in hardware such as TV, mobile phones, and wearing various devices will inevitably make it impossible to abandon the payment market that is not yet fully mature and make this payment war full of possibilities. Now the market's perception of victory and defeat is mixed, and some people boldly predict that Samsung payment will beat Apple's payment, and some people think it's not a good applause. However, this year Samsung revealed the latest breakthrough in Samsung payment at CES.

Nana Murugesan, vice president of Samsung Electronics North America, said at the CES exhibition that since the launch of Samsung bonus points, the daily usage of the Korean market has almost doubled.

Samsung Payments is currently available for use in its high-end mobile phones and will be available at the end of 2017 for various devices and for all business use. Samsung Bonus Points is a points-based reward mechanism that rewards users who trade by two or three times the number of points (depending on the frequency of the transaction). These bonus points are like credit card points and can be used for shopping or redeeming cash.

“Innovations such as Samsung Bonus Points allow users to have real motivation and motivation for using Samsung Payments. We see that people are more willing to use mobile payments than before. Since the release of Samsung Bonus Points, the number of daily users has doubled every week. This is due to the fact that consumers can actually benefit from it.” Murugesan said at the CES conference.

On the other hand, unlike Apple Payments, Samsung will not withdraw its revenue or any fees from banks that provide credit cards to users. In contrast, Samsung will create an ecosystem through which businesses can offer their customers discounts and loyalty programs. In other words, Samsung Payment will not only have a payment function, but also create a brand new business ecosystem.

Samsung Electronics has taken advantage of the brand and product on the hardware, assisted by bonus points strategy, and has started to fight this war for war from South Korea, the United States, and other markets. There are still many hard-cores to fight in the future, but let us wait and see what the situation is.

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