4K2K TVs continue to expand. In order to lead 4K2K ultra-high resolution TVs and cloud networking technologies, major chip makers have already begun to hold cards. For example, NVIDIA launched Tegra 4, Qualcomm sacrificed Snapdragon 800, and successively supports 4K video decoding. However, Broadcom also launched an offensive from the perspective of a set-top box, and held a set-top box chip conference on the 9th. Rich Nelson, senior vice president of Broadcom and general manager of the broadband communications business group, conducted a product demonstration.
Rich Nelson said: 4K is popular, every manufacturer wants to support 4K (Everyone wants to support 4K), just like the original HD TV will succeed, Broadcom also believes that 4K will succeed now. Therefore, it was decided to release the 4K set-top box home gateway SoC chip BCM7445.
Photo: Rich Nelson, senior vice president of Broadcom and general manager of the broadband communications business group.
2013 is the first year of 4K TV, and various brands such as Samsung, SONY, Panasonic, Toshiba, Sharp will launch 4K2K TV. Rich Nelson believes that due to networking requirements such as high-resolution video and audio transmission and data synchronization, in recent years, the market demand for small, low-cost STB chips has gradually emerged and competition has become increasingly fierce. Broadcom's BCM7445 chip was formerly 4K ultra-high-definition TV technology, using a 28nm process and the new Brahma15 quad-core application processing. In this regard, Rich Nelson stressed while demo: this ultra-high-quality video decoder solution can support the new generation of HEVC high efficiency video compression coding standard (High Efficiency Video), which is the new MPEG5, H.265, in Under the same video quality transmission, the video bandwidth consumption can be reduced by 50%.
Faced with Intel's personal trip to the sea, it convinced TV manufacturers to adopt its chips and tried to build a one-stop TV business from TV chips to set-top boxes, as well as software and TV services. Rich Nelson analysis: "With regard to this strategy, Intel is likely to break its current cooperative relationship with other suppliers. If it continues to develop like this, the relationship with its partners will evolve from a cooperative relationship to a competitive relationship. This will be Intel ’s A big challenge. "As for Broadcom, it will continue to focus on chip research and development, and through Trellis software solutions, continue to improve network security functions, paving the way for operators to enable them to safely integrate pay TV programs in the future and open up Network applications provide consumers with an online TV experience.
Rich Nelson pointed out that Broadcom is quite optimistic about the market potential of set-top boxes, hoping to actively promote lower-cost, smaller-size set-top boxes as the goal, and actively through software technology, so that set-top boxes are not only limited to the conversion of digital signals, but also through networking and synchronization Ability to achieve complete home media sharing. As for the current development of set-top box chips, parts of Taiwan are actively deployed with Yangzhi, MediaTek, and Morningstar; in the United States, Marvell and Broadcom are worthy of attention. In addition, Apple, Intel and Google are actively developing, business opportunities will be triggered at any time.
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