The market penetration rate of touch notebooks is estimated to be about 15% this year, and the performance is not as expected. In the third quarter, the touch notebook OGS panel fell by 5 ~ 8%, hoping to stimulate demand. DisplaySearch research director Xie Zhongli pointed out that the recent low-cost version came out, the touch panel price has dropped to $ 30, and it is expected to see $ 25 by the end of the year, and the price difference of touch notebooks in the terminal market will also be reduced to less than $ 50.
Earlier this year, notebook brand manufacturers enjoyed watching the touch notebook market. It is generally believed that the penetration rate of the touch notebook market will be as high as 25-30% this year. DisplaySearch previously estimated that the penetration rate of touch notebooks should be 18% this year, but recently revised down the estimate to 15%.
Xie Zhongli analyzed that the application of touch panels in notebooks has not been popularized, and even further stimulated the demand for notebooks. The big reason is that only expensive solutions were available in the first half of the year. Taking the 13-inch and 14-inch OGS touch panels as an example, the cost is as high as $ 50, which is reflected in the terminal price may be as high as $ 100; for consumers, it is necessary to spend NT $ 3,000 to buy touch functions, but the incentive is not Big.
But now touch panel manufacturers have launched low-cost solutions, which is conducive to reducing the price of touch notebooks in the terminal market. At present, the low-cost version of the 13-inch and 14-inch OGS touch panels has been quoted to $ 30, and the supplier may increase to $ 25 after the increase.
The panel double tiger emphasizes standardization and economic cutting process. The eTP launched by AUO is to reduce the space of the touch-sensing glass frame and directly combine with the shell mechanism parts to match the rear section. Innotouch is close to the LCM assembly mode, reducing the thickness of the frame. Due to the design of the word glue, the quotation is more competitive. Professional touch panel manufacturers also strengthened vertical integration, Shenghua pushed DB1, first do LCM and OGS bonding, and then assemble the backlight module to improve production yield. Chen Hong also plans to launch a low-cost OGS solution in the third quarter of this year.
On the whole, touch panel manufacturers, through the improvement of yield and the control of material costs, pushed the price of touch notebook OGS panels in the third quarter to fall by 5 ~ 8%. Since Microsoft intends to increase the number of Win 8 touch control IC manufacturers' certifications, existing manufacturers are more active in quotation, and the market estimates that the price drop of touch ICs in the third quarter will be as high as 10-15%.
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