According to recent media reports, in China Mobile's TD-LTE terminal bidding, out of a total of more than 20 terminal models, 15 models use Qualcomm chips, and another 5 models use Marvell chips. These two foreign chip manufacturers account for 80% of the market Amount, domestic chips are only used in 5 terminals. The current status of domestic chip manufacturers is worth worrying about. Although the current independent research and development capabilities are limited, they are the same as high-tech chip manufacturing. Domestic chip manufacturers are not comparable to foreign countries. The reason is that its own brand and hard power are inferior to each other. If domestic chip manufacturers want to gain a foothold in this market, they need to improve their independent research and development capabilities, rather than mechanical replication.
China Mobile's TD-LTE terminal bidding disputes
China Mobile's recent TD-LTE terminal tenders have caused controversy in the industry. The scale of this tender collection is about 207,000 units. Compared with the 2012 TD-LTE terminal tenders more than half a year ago, the tender size has increased at least 6 times, There are still only 17 companies that won the bid, only one more than 16 companies that won the bid last year. In terms of chips, domestic chips are only used on 5 terminals, 4 of which are owned by Huawei's HiSilicon and 1 of which is ZTE. And HiSilicon is also mainly used in Huawei's own terminal products. It can be said that domestic chip manufacturers have basically been wiped out in this terminal bidding.
It is reported that many of the losers in this bidding are brand enterprises, such as LG, Haier, TCL, Xinyoutong, Tongzhou Electronics, etc., and a terminal of Chuangyi Video from TD-LTE chip company did not win the bid. In addition, a considerable number of companies have declared many terminals to participate in the bidding at the same time, but there are few successful bidders. For example, Shanghai Bell has 10 terminals to participate in the bidding, and only one is selected; Only one of the terminals was selected for bidding.
One side is the frustration of domestic brands, and the other is Qualcomm ’s unilateral dominance. The Balong710 two multi-mode terminal chip products were highlighted by China Mobile. Both chips support multiple communication standards such as TD-LTE, LTE FDD, 3G, and 2G.
However, Qualcomm continues to research and develop on the chip, let China Mobile see Qualcomm's advantages, China Mobile terminal company said that "multi-mode single chip" will be the main force of China Mobile's 4G commercial. Therefore, mobile requires that the terminal chip must support "5 mode 10 frequency". I am afraid that only Qualcomm can satisfy China Mobile.
For many domestic manufacturers who believe that their efforts are not rewarding, the industry believes that since China Mobile has previously announced the "Double Hundred" plan and collected more than 1 million 4G terminals, during the year, China Mobile will have new TD-LTE terminal tenders It may mean that domestic manufacturers still have a chance.
Qualcomm's dominance makes domestic chips embarrassed
On the chip used in the TD-LTE winning terminal, the performance of domestic chip manufacturers is worth worrying about. In addition to being missed, the market share is also very small. According to media reports, in more than 20 terminal models, Qualcomm chips and Marvell chips, these two foreign chip manufacturers accounted for 80% of the market share, while domestic chips Manufacturers are only in poor 20%. It can be described as embarrassing for domestic chip manufacturers.
While embarrassed, we have to compare Qualcomm ’s performance in recent years. Qualcomm made a clear statement when it showed its multi-mode terminal chip in early 2012. All its LTE chips will support TD-LTE and LTE FDD multi-mode in the future. . For China Mobile, which promotes "TD-LTE internationalization," terminal chips that support all network standards and frequency bands can help it remove a large number of obstacles.
In addition, China Mobile has repeatedly emphasized that TDD / FDDD hybrid networking, supporting 5-mode 10-band, 5-mode 12-band and Band 41 are the key points for China Mobile to develop LTE smart terminals. However, domestic chip manufacturers have not seen the market demand, so Qualcomm has a dominant position in China Mobile's 4G terminal bidding. It is precisely in terms of "high integration" and "single chip".
Industry insiders once believed that foreign chip manufacturers acted frequently, but domestic manufacturers were calmer. However, for domestic manufacturers, technical issues are a barrier that cannot be overcome. It's not that China Mobile's high requirements have caused headaches for domestic manufacturers. In addition to the failure of TD-LTE chip testing, domestic manufacturers have also competed with Qualcomm and even launched a seven-mode full-coverage chip product. Technical charm and strength.
The lack of intellectual property rights has become China's core short board
Faced with Qualcomm's aggressiveness, faced with the rapid entry of overseas chip companies into the Chinese mainland market in the past two years, and the rapid growth in the number of Chinese chip companies demanded, and capacity expansion, how do domestic chip manufacturers respond? An industry source said, "For chip makers, competition has always been international."
According to authoritative statistics, MediaTek ’s application rate of smartphone chips in China exceeded 50%, Qualcomm accounted for 33%, and local chip maker Spreadtrum only accounted for 11%. Under the attack of major manufacturers, China ’s domestic chips appeared dull. The current status of domestic chip manufacturers is not only subject to frequent bargaining with foreign chip vendors, but also the dependence on foreign chip imports becomes possible. Chips are high-tech, and to gain a foothold in this market, they need to improve their independent research and development capabilities, rather than mechanical replication. The Chinese chip manufacturers are in a large environment in China, the intellectual property environment is harsh, and independent research and development of high-tech Technical products are easy to be copied, but after all, chip products are their core competitiveness and cannot be lost. The law's weak protection against pirated copycats has weakened China's independent research and development capabilities, which has also allowed China's core boards to be magnified indefinitely in the context of lack of intellectual property rights.
I have to mention that the MT6572 launched by MediaTek supports China's TD-SCDMA telecommunications system. In addition to the low price of the chip itself, the cost of peripheral components is also quite economical. The manufacturer was left behind.
Only when independent intellectual property rights are considered as an important indicator of brand premiums can China have the opportunity to create its own Chinese chip. For the future, a domestic chip person said, "It will definitely be a full-mode market in the future." He believes that after 4G is licensed, it will still depend on domestic chip manufacturers to enter the price and expand the scale. At present, Lianxin, Spreadtrum and MediaTek are all developing full-mode single-chip products. The lack of stamina of domestic chip manufacturers highlights the shortcomings of the brand technology. After thinking hard, what needs to be considered is how to make this dilemma no longer occur in the next tender.
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