Home Grid Report Haier Refrigerator Most Popular

Recently, the “China Power Grid Acquisition Summit” hosted by the China Electronic Information Industry Development Institute and organized by the China Electronics News Agency was held in Beijing and the “State Grid Purchase Analysis Report for the first half of 2013” ​​was released. The report shows that as of June, the refrigerator's online sales exceeded 1.6 million units, sales reached 2.8 billion yuan, compared with the same period last year, an increase of more than 250%, much higher than the slow recovery of the offline market. In terms of individual refrigerator products, Haier's BCD-186KB refrigerator has become the first choice for consumers to purchase, and was awarded the “Most Popular Product Award” for the first half of the year.

According to statistics, in the first half of this year, the double-door refrigerators accounted for 56.5% of the total refrigerator category, and the refrigerators, single-door refrigerators, double-door refrigerators and multi-door refrigerators accounted for 25.7%, 14.8%, and 3.0% of the market share. Behind it. Among the online shopping users, home network purchase users mainly come from post-70s and post-80s, among which 25 to 40 years old account for the largest proportion, exceeding 60%.

In addition, on the choice of online shopping appliance payment methods, cash on delivery is the main method of home network purchase. This shows that in the purchase of large items such as home appliances, consumers tend to choose the relative insurance method of first inspection and payment, and the big brands have also become the key purchase targets.

From the corporate level, due to the openness of online shopping and the nature of home appliances, home appliance companies pay more attention to brand building and services. On the Internet, consumers can check the user's evaluation and experience of the product, they can take the initiative to judge the evaluation product, so buy a home product will be more satisfied. This means that the degree to which the product satisfies the needs of the user determines the popularity of the product.

The products that won the most popular product awards in this forum reflect this phenomenon. Taking refrigerators as an example, Haier refrigerators perform well in terms of energy saving and temperature control, becoming the most popular refrigerator items. In this regard, some experts believe that home network purchase is a comprehensive reflection of product features and user purchase experience, which requires companies to have both leading product innovation capabilities and the ability to ensure the user's entire process of perfect shopping experience. In this regard, Haier can say that Is setting an example of the industry.

In addition, the report also shows that after the acceleration of sales from the offline to the online migration, the refrigerator's online market has shown the characteristics of a large volume of product heating up, high-end popularization and speed-up features, which puts forward the ability to differentiate the company to meet the needs of users. challenge.

People in the industry believe that in terms of e-commerce, selling good products online will certainly be a product that consumers like. With the growth and expansion of online shopping crowds, companies must be concerned about user experience in order to win the competition in the Internet era, by providing consumers with more convenient, faster, more targeted personalized products, and higher quality and More comprehensive services can gain user acceptance and lead the industry in consumer trends.