Tablet battle: Apple Google Microsoft who will laugh to the end?

Tablet battle: Apple Google Microsoft who will laugh to the end? July 31 news, the famous IT media wallstcheatsheet published a book entitled "Apple, Google, Microsoft Big Three Tablet PC market dispute, who will laugh at the end? The review article of the article is summarized as follows:

With more and more competitors joining, the tablet market has undergone drastic changes, but Apple apparently does not like this situation. Although global tablet sales are increasing every year, Apple’s market share has not increased. In fact, the market growth is not even helpful to Apple. It is more beneficial to Google and Microsoft.

The statistics of global tablet market performance released by the US market research firm Strategy Analytics this Monday showed some interesting trends and it is estimated that a market model will soon be formed. If the tablet market does not change drastically, this model can be applied equally to the smartphone market.

Up to now, the overall trend of the tablet PC market has continued to increase. The second quarter has increased by 43% compared with the same period of last year, and the increase is still huge. However, the growth rate has slowed down significantly, with a year-on-year increase of 116% over the same period last year. If growth continues to slow in the third quarter, it may indicate that the tablet market is nearing saturation. Once this happens, it will become very difficult for major tablet computer manufacturers to change market rankings.

In any case, for Google, consolidating the ranking in the tablet PC market is not a difficult task. Google’s Android operating system has soared in global market share, which has increased more than Apple iOS’s increase in the smartphone market. Google Android continues to grow faster than Apple iOS.

According to the Strategy Analytics report, Android and iOS tablet sales were almost flat in the second quarter of 2012. Apple sales are 17 million units, and Android is 18.5 million units. Since then, Android tablet sales have almost doubled to 34.6 million units. However, Apple iPad and mini iPad sales began to decline, only 14.6 million units.

In addition, Microsoft’s Windows operating system Tablet PCs have also begun to emerge, with the largest increase in sales. Compared with the same period of last year, Microsoft's total sales volume in the second quarter increased more than 11 times, from the 200,000 units in 2012 to 2.3 million units in 2013.

Apple and Google compete most closely in the tablet PC market, so the market share of the two is similarly close. Apple's market share fell from 47.2% to 28.3% in the second quarter, while Google, on the other hand, increased from 51.4% to 67%. During this period, Microsoft’s market share increased at a rate of 9 times from 4.5% in the same period last year to 4.5%.

If the tablet PC market enters a stop-growth state soon, the market share between these companies is unlikely to change much. This is obviously beneficial to Google, which has the largest market share. Whether in the personal computer, smartphone or tablet market, Apple seems destined to become the world's "2."

Strategy Analytics pointed out that many vendors are cutting prices to promote Windows RT devices, and Microsoft is still expected to increase sales and market share in the coming quarter. In this tablet computer market wars, the BlackBerry is the company that hopes to win the most. The troubled BlackBerry sold only 100,000 units this quarter, its market share dropped from 0.9% to 0.2%, and its market influence was almost negligible.

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