Liard's small-pitch TV performance broke out or will acquire LED lighting companies

[High- tech LED reporter / Wang Cairong ] Since the introduction of LED small-pitch TV products from Liard (SZ.300296), the order volume of this business has been rising. Up to now, LED small-pitch TV business has become one of the main forces of Liard's operating income.

Liard's latest three quarterly report data show that from January to September 2013, Liard's LED small-pitch TV signed an order of 203 million yuan, achieving sales income of 115 million yuan, an increase of 33.04% over the same period last year, accounting for product sales revenue. The proportion is about 26.22%.

LED small pitch TV will burst

"As LED small-pitch TV products meet the requirements of the mass consumer market in terms of price and service, and the replacement of original DLP, PDP, LCD and other products is gradually enhanced, the degree of acceptance by the market is increasing, in the fourth quarter. The operating income of the products will continue to grow." Liandan, secretary of the Lid Dong, said in an interview with the reporter of "High-tech LED".

It is understood that this year, the Liard side has introduced fixed-size TV products including 92吋, 110吋, 144吋 and 288吋, of which 144吋 products can reach 2K HD, while 288吋 products can reach 4K HD.

Liard said that the company's LED small-pitch TV is mainly distributed in the military, government, media and industrial and commercial enterprises. From the perspective of the application site, the main divisions are in the monitoring room, dispatching room, conference room, airport and other places.

Due to the low season of sales in the first quarter, the sales of LED small-pitch TVs of Liard in the first half of 2013 was only 57.23 million yuan. However, since the third quarter, the operating income of the company began to increase significantly, and sales in the third quarter. It reached 58 million yuan.

"Since May, the company's LED small-pitch TV order growth rate has accelerated, because the period of revenue confirmed by orders is generally 3-6 months, so the revenue growth rate of the business in the third quarter and fourth quarter will be Li Nannan told reporters that the current orders for the business mainly come from the domestic market, but this year's overseas market operating income growth rate is extremely fast, the third quarter global revenue increased by 80.69% compared with the same period of last year, the company believes that the overseas market space is larger It is hoped that overseas revenues will be in line with domestic revenue in the next few years.

In fact, in addition to Liard, this year, Dehao Runda (SZ.002005) subsidiary Ruituo Display, Zhouming Technology (SZ.300232) and Lanpu Technology and other mainstream LED display manufacturers are vigorously promoting LED small pitch products even extend the concept of LED super TV. Zhou Ming Technology also launched the world's first LED naked-eye 3D TV.

However, some insiders believe that LED small-pitch TVs are not as fine as LCD TVs. More importantly, the current prices of such products have remained high.

In this regard, Li Nannan said that in the large-size display market, LED small-pitch TVs are higher than LCD TVs in various technologies and performance indicators, and the price is 10%-30% lower than LCDs of the same size, so in the field of large-size TVs. The advantages of LED small-pitch TV are very obvious.

“New products need to go through the stage of sample, small batch production, mass production, etc. The span of each stage needs a certain period of time. Only the products that have been tested by the market are mature and stable. At present, the company's LED small pitch TV has been Applied to hundreds of projects, the global market share has reached more than 80%.” Li Nannan admits that in recent years, many peer companies have joined the development and production of LED small-pitch TV, which will benefit the market for this product. Promotion and recognition, in the near future, the era of LED small-pitch TV explosive growth will come.

Or will acquire LED lighting companies

In addition, since the second quarter of this year, the outbreak of the LED lighting market has already allowed Liard to smell that the timing of the company's layout of LED lighting has matured.

On October 10, Liard issued a notice on the suspension of major asset restructuring, saying that the major asset restructuring plan and report will be disclosed on November 11, 2013.

Some industry analysts believe that the major asset restructuring project planned by Liard may be that Liard has an intention to acquire an LED lighting company. It is rumored that the target of the Liad acquisition may be Xingu Optoelectronics located in Langfang, Hebei.

Coincidentally, during this period, another Lianjian Optoelectronics Co., Ltd. (SZ.300269) listed on the A-share of the Shenzhen Stock Exchange also issued a suspension notice on major asset restructuring. Is there a connection between the two?

In response to the above questions, Li Nannan told reporters that due to information about insider insiders, it is temporarily not disclosed.

However, Li Nannan admits that LED lighting business is one of the company's six business segments, and it is also the focus of the company's development in recent years. The company has repeatedly disclosed in its regular reports that it will adopt M&A cooperation and other means to achieve rapid development by leaps and bounds.

According to the relevant data disclosed by Liard in the first half of 2013, during the reporting period, Liard’s LED lighting business revenue was approximately 1.86 million yuan, accounting for only 0.67% of revenue.

"At present, the company's lighting business mainly focuses on outdoor lighting projects, but the company believes that LED lighting will have a large potential market in both indoor products and outdoor and engineering." Li Nannan told reporters that the company will Continue to enrich the LED lighting business segment, and gradually enter the LED indoor and outdoor lighting products and engineering lighting field.

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