Levision founder Jia Yueting said that LeTV is a true eco-TV, with super configuration and super performance to meet the ultimate experience and operational needs of the product's entire life cycle.
Super TV new products:
1. Upgrade to Mstar6A938 and Qualcomm Snapdragon 810;
2. Double 3 era (3GB DDR3+32GBeMMC5.1);
3.50 inch, 4K 3D screen (38402160, NTSC color space 85%);
4. Multi-channel HD video decoding, support MEMC dynamic image quality processing and HDR and other technologies;
5.EUI5.8 TV-Springer operating system (to App);
6. Pricing: X50 pricing 2499 yuan; X50 Pro pricing 2999 yuan; Super version pricing 2699 yuan.
On April 26, the above new products will be available for purchase at LeMall.com and LePar.
LeJun Zhixin, President of LeSport Intelligent Terminal, President of Global Research and Production, said at the site that the traditional television industry is relatively slow to replace, and more is the product configuration and model changes. LeTV expects to continue to create new products through the latest technology, allowing users to enjoy the latest technology, so LeTV will launch a new generation of products every year.
He also revealed for the first time that the 5th generation of super TV products will be launched in the second half of this year: “This will be a product that will revolutionize the industry.†And LeTV did not limit specific directions in the trial of new technologies. No matter if it is a quantum dot or a curved surface, LeTV will actively promote it as long as it meets the music vision for the standards of technology, products and user experience.
LeTV will subvert and innovate every generation of products, and each generation of products must be the highest performance and top configuration at the time, leading the market mainstream products. At the same time, it differentiates itself from traditional home appliance manufacturers, Internet and IT vendors, and LeEco subsidizes hardware through ecology, which is lower than the mass production cost pricing. It leads the TV industry to be the first to enter the era of hardware negative interest and build a new global eco-TV benchmark.
Liang Jun said that in 2016, LeTV has three major strategies: first, to complete sales of 6 million units in the Chinese market, lay a solid foundation for sales of 10 million to 12 million units in 2017, and impact China’s first place; The team based on the operation of the Super TV, and the increase of the ARPU value of the LeTV Super TV (average revenue per user). Third, it will enter the overseas market, especially in North America, which is mainly based in the United States. Although the United States has Samsung, LG and other international brands, but the United States has more than 30 million television sets, and it is a mature pay-TV market, very much in line with the music as eco-TV strategy. “Entering the U.S. market in 2016 and becoming an important player in the next few years will be a very important strategy for LeTV’s super TV. In China, LeSco has already surpassed Samsung, LG, Sony and other brands. We also have the same in the global market. Confidence wins them."
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