Is Xiaomi still the Xiaomi, which is always focused, word of mouth, extreme, and fast? In the past, the current millet is more like a grocery store that focuses on fast copying? (Where did the general and sentiment of Lei and Xiaomi go?)
Don't forget, in addition to the Xiaomi brand, there are also Mijia brands. I don't know how many trademarks have been applied for by Lei.
First, Xiaomi quickly cut into the stock, made light and intelligent stock products, and quickly promoted sales through brand, capital, e-commerce and sentiment.
Xiaomi enters the strategy of smart home, finds the stock base market, and uses the external cooperation or strategic investment to segment the market startup company. Through the complementary advantages of Xiaomi, the product price is quickly pulled down, the design is excellent, the software is iterative and humanized, through Xiaomi The rapid introduction of business and capital and brand, and rapid increase in product sales, if product sales are in line with expectations or strategic importance, it will iterate more products to occupy the market. The core of Xiaomi itself is mobile phone, router, computer and MINU system. Xiaomi continues to talk about ecological stories through the rich ecological and product sales around it, maintain high valuation, and continuously finance more new products. Once some core products, especially mobile phones, are underperforming, the ecological story will be difficult to sustain and the pressure on Xiaomi will increase.
You will find that if the products with better sales of millet accessories will produce more product series (only a single product, long-term does not iterate new products, sales may be more general), such as millet plug-in board series, millet purifier series, millet cheaper Router series, millet box series, but you have to think that Xiaomi is wrong to sell products. Xiaomi still wants to sell other products to promote other products sales and better talk about Xiaomi ecological story to maintain the overestimation of Xiaomi. value. For Xiaomi, maintaining a high valuation is more important than making money. In this way, Xiaomi and Jingdong have the same troubles, and they must constantly tell stories to maintain high valuations, so that they can get more financing.
Xiaomi's experience accumulated through mobile phones can be quickly copied to smart hardware and smart home, but the problem is that smart phones are mature industries, mature supply chains, mature consumers, mature markets, and Xiaomi Mobile Xiaomi Company mainly participates in and controls. But in the field of smart homes and smart hardware, the industry chain is very immature, consumers are still ignorant, the market can only say that the potential is big, it is actually very difficult to do, and the most important thing is that Xiaomi is more holding investment in smart enterprises, It is difficult to seriously participate in and solve problems in product development, product supply chain, better industry recommendations, and consumer demand judgment. This will cause some smart products to come out soon after the ticket is skipped or unstable. Everyone still remembers the fever problem when the millet router just came out, the noise problem of the millet purifier?
And because of the limited market sales of these smart products, it is difficult to coordinate the smart home ecological strategy of Xiaomi, which makes Rebs more annoying. On the one hand, mobile phone sales and share continued to decline, while the smart home eco story is difficult to continue. But I have to talk hard on the scalp. Therefore, in the state of Xiaojia's smart home security four-piece (Zigbee protocol) released last year, this year, the second generation of the gateway host is re-optimized, hoping to have better sales.
Second, smart home manufacturers learned from Xiaomi to learn millet, which shows that most manufacturers do not have a clear direction? More confused and anxious.
From the beginning of Xiaomi into the smart home, learning Bolian to do smart sockets, to some smart home companies to start learning millet, this is a qualitative leap, or industry sorrow? Xiaomi's patch panel is first entered by the industry challenge, and then learned by traditional patch panel manufacturers and smart home manufacturers (learning the low price and appearance of Xiaomi and adding USB interface). The smart home four-piece set has been borrowed by many companies. (Bolian, Ou Ruibo, Haier, fluorite, etc. have launched four sets), but the sales of four sets have not been able to sell. In fact, everyone knows how the sales of each company are.
How is this intelligent plug-in of Bolian and the smart plug of Hongyan?
Aside from this fig leaf, Xiaomi's humanized software, design, and product concept are worth learning from some enterprise-oriented smart home enterprises. Some of the company's product elements are chaotic, and the appearance of the company's employees is not expected to be seen, the operation is cumbersome, and the upgrade is troublesome. .
From the current point of view, Xiaomi has not led the consumer users in the smart home market, but it has become the goal of some companies to learn from the cottage.
Who is in the smart home field? Who is the cottage? Who has lost his life? It seems that most of the dead water is normal, the intelligence has not been successful, and the enterprise needs to work hard.
Obviously, the current smart home has gone to the dead hole. More products give people the feeling that they are dispensable, feel the tasteless, the user experience is bad, what new feelings are there, or the concept blows through the sky, false propaganda, product experience is very Poor, keep dig pits for yourself, and constantly change face to change products.
You are getting farther away from the consumer in a road, still unable to dial from the high, wake up. Another way may be a good heaven of truth. The wise man is preparing, what are you doing?
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