Ultra-high energy efficiency home appliances are expected to receive subsidies again

“There is no timetable for landing, and we do not rule out not launching.” Sources told reporters that the appliance has stimulated the New Deal in response to the recent stir in the industry. A few days ago, the reporter learned that the National Development and Reform Commission has held discussions with some home appliance companies this week. The main purpose is to brewing a new round of home appliance support policies in place of the energy-saving appliance subsidies that have just been terminated. However, no consensus has yet been reached on specific programs.

The subsidy policy rules have not been formed

“It was announced on August 1st and implemented on October 1st.” It was recently reported that the “Energy Efficiency Leader System” following the energy-saving subsidy policy will be launched within the year.

The reporter also learned from related channels that on July 18, the National Development and Reform Commission held discussions with some home appliance companies. However, Zhang Xin, deputy dean of the China Resources Standardization Research Institute, said that the current New Deal is still in the research stage, there is no specific timetable, and there is no specific implementation plan.

Yu Weili, the CEO of Ovid Consulting, also pointed out that the policy has not yet been formed. “The parties are still discussing and it may not be able to be launched.” He said that the related departments brewing the New Deal are related to the economic environment in which the recent decline in sales of the home appliance industry is also serious. Related to improving energy efficiency.

Starting from June of this year, the home appliance industry, including energy-saving subsidies, was fully withdrawn, and the home appliance industry welcomed the policy of “open window period”. The data shows that as the previous policy overdrawn the market, sales of household appliances in the past month have dropped significantly.

In terms of structure, the price of energy-saving appliances that have lost subsidies has risen, and sales have dropped sharply. Energy-saving refrigerators accounted for nearly 20.6 percentage points lower than the previous month in June. The proportion of energy-saving constant-speed air conditioners fell 10.6%, and the proportion of energy-saving inverter air conditioners fell 18.3%.

There may be restrictions on the amount of subsidy products

Although there have been major fluctuations in the market, it is unlikely that the relevant departments will release a strong stimulus policy. Instead, it may be a mild subsidy policy.

Lu Lanlie, the vice president of Galanz, pointed out that the new policy is different from the preparatory and inclusive energy-saving subsidy policies. Once it is launched, it will be implemented for a long time, and “only about 15% of the products at the top of the pyramid can be subsidized”. Su Liang, Ovid Consulting Brand Director, said that the new support policy will be based on ultra-high energy efficiency appliances that have been researched and developed last year, and will provide state subsidies for home appliances including color TV sets, air conditioners, refrigerators, and washing machines. The biggest highlight of this policy is to subsidize only ultra-high energy-efficient home appliances and limit the number of subsidies. “It may be possible to abandon the previous practice of selling as many subsidies as possible.”

According to the sources, subsidized products will be subject to large-scale home appliances and the categories will be below 5. The number of products will be up to 40 or so, and the amount of subsidy will also be greatly reduced compared with the 26.5 billion yuan of energy-saving subsidies.

“The ability to land depends mainly on the operability of the plan, including the level of energy efficiency of the subsidy, the subsidy time, and the scope of the subsidy, etc. All need to be carefully considered.” Yu Liangxing pointed out that, unlike phased policies, long-term policies need to consider more factors. But overall, the size of the New Deal should not cause much shock to the industry, and the amount and quantity will be small.

Lu Yonglie said that the “Energy Efficiency Leader System” has a positive guiding role in increasing R&D investment and improving brand reputation, but due to the small subsidies, it may also create resistance to the spread of high-energy-efficient products. “We do not exclude some leading companies. Raising the prices of leading products, the New Deal also needs to consider the blending of industry-oriented and market behaviors, and avoid the formation of high-profile situations."