Konka and Mi Qi cooperated to achieve fruitful results, and G guest ceremony became the “original” vane

On the evening of January 17th, 2018, the 8th annual Konka Miharu GK Network Video Festival was held at the Himalayan Art Center in Shanghai. A star of the film and television industry with extraordinary weight and star power appeared one after another. . "MIG • G" is the original video brand launched by MIYI and is the platform for video creators to display their works and earn revenue. In order to support China's cultural content and creative industries and enhance the industry scale of the Internet's original video, Mickey Video has continued to host the "G-Ok Original Video Contest" and "G-Kan Grand Ceremony" since 2010, and it is now the eighth year. Continuing the achievements of previous years, this year G-Ke Shengdian continued to create original video on the network with the theme of “Innovation and Infinity” and added 12 awards in the field of short video to provide more talented G guests with a stage to realize their dreams. . The total number of participating videos exceeded 330,000, and the cumulative number of client-viewing, forwarding, and commentary interactions exceeded 57 million. This proves that China's original power has a vast mass base and a high degree of attention. “MIG•GK” continuously strengthens the exploration, cultivation, incubation and distribution of original culture. It always upholds the concept of “Let the good meet the right,” and unites the well-known domestic company Konka to create China's most professional network film and television. The industry convergence site provides high-quality original works for the prosperity and development of the Chinese film and television industry. It is worth mentioning that this is Konka's second consecutive year of the exclusive title G guest, and Konka uses action interpretation to support young people’s original “willingness”. Do not worry." The guests invited by this ceremony were even more eye-catching by the audience. Huang Xiaoming, Zhong Xinyi, Chen Yuxi, Feng Shaofeng, Pan Yueming, Yan Yixi, Feng Yuanzheng and many other stars and grandfathers will all visit the festival scene to cheer for the original new generation. Cheer! As early as 2016, Konka has become a strategic partner with Mi Ye. Over the past year or so, Konka and Mihan have continued to integrate resources and complement each other, which not only opens the window of cooperation between television and operators, but more importantly, Konka has also reached a new height in its operating model. Through the grand stage of the “G guest ceremony”, more and more young people began to understand Konka, and it also enabled Konka to rapidly narrow the distance with consumers with a brand new attitude and make Konka’s brand image more vivid. With the expansion of users' scale and the increase of users' stickiness, the commercial resources brought by online video continue to increase, and it is expected that by 2019, it will become a 100 billion-class market. Over the past year, Konka has continuously tracked and analyzed a series of user behaviors including brand awareness, content preference, purchasing power, brand loyalty, etc., and precipitated user value in this new entertainment marketing. The "original" elements of the company and Konka's "independent research and development" brand concept have achieved organic integration. With the initiative of the original video industry, Mi Qi's empowerment, Konka is confident that it will gain more powerful brand vitality in the future. In this grand ceremony, the new ARM series released by Konka in 2017 will make its debut at the show. The products will also include the 2017-2018 artificial intelligence at the just-concluded 13th China Flat TV Industry Conference. The Industry Promotion Award LED65A1 and the LED75A1, the "Top 20 Premium TVs for 2017-2018", are two artificial smart TVs. The Konka A1 series TV not only controls the TV itself through intelligent voice systems, but also automatically turns on any smart products in the home through voice instructions. It is worth mentioning that the most prominent advantage of the Konka A1 artificial intelligence TV lies not only in its application of high-end artificial intelligence technology, but also in its in-depth research and implantation of Chinese home users' usage habits in the development process, which makes it relatively The other smart products on the World Face are more convenient and easy to use. They are more in line with the home environment and usage habits of the majority of Chinese users, making the complex world of science and technology simpler and smarter. This is in line with Konka's brand philosophy. Coincide. In the era of entertainment marketing swept across all walks of life, Konka did not rest on its laurels, but instead formed a variety of forms of interaction with consumers in a short, flat, and fast manner. Konka's brand image conveys information to users through in-depth and close-to-life activities for young people. We have reason to believe that Konka's profound understanding of entertainment marketing will surely lead the transformation of the traditional home appliance industry in marketing.

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