Crouching Tiger, Hidden Dragon 2: Qing Ming Sword is scheduled for next year's New Year's Day. Many people had hoped that this sequel could still be directed by Li An, but Li An, who has never ceased to explore in the creation of the film, is no longer satisfied with making a continued film. Yuan Heping, who is well-known for his action instructions, shouldered the heavy responsibility of Crouching Tiger, Hidden Dragon 2 but after the audience's tastes have undergone great changes, whether the new movie can be sold or not is a question mark.
The Crouching Tiger and the Hidden Dragon at that time were only 15 million yuan at the box office when they were released in the country, but in the United States, they madly charged 180 million US dollars. Compared to other international awards including the Oscar for Crouching Tiger, Hidden Dragon's favor, the Chinese audience is very calm, because the screen that allows foreign audiences to open their eyes, in the eyes of the Chinese audience does not seem to Seoul. In the more than ten years since Crouching Tiger, Hidden Dragon, martial arts movies have plummeted and almost no one applauds.
Crouching Tiger, Hidden Dragon 2 was produced jointly by China Films, Weinstein Films, Paige Media, and netflix, of which netflix has a significant presence. Netflix is ​​an upstart in the media dramas such as the Women's Prison of the House of Cardoons, and Crouching Tiger, Hidden Dragon 2 landed in North American imax theaters and the netflix platform a week after its release in China, making its business prospects quite promising.
With the participation of netflix, Crouching Tiger, Hidden Dragon 2 has two attributes, one is a commercial film that can be released in the cinema, and one is an online movie released online. Netflix will enter China next year, so it is no doubt a good choice to collaborate with the Chinese language creative community and to get a touch on the Crouching Tiger, Hidden Dragon 2 test, and establish more contacts with the Chinese film market.
Or to emphasize the importance of online publishing, Crouching Tiger, Hidden Dragon 2 will bypass traditional theaters in North America, so the lost income will be better compensated in the main distribution channel. Netflix has established its own mature business model. Choosing Crouching Tiger, Hidden Dragon 2 should also be convinced that American audiences still have curiosity about Crouching Tigers and Hidden Dragons martial arts films. Netflix, who is good at big data calculations, believes that they have been satisfied with their profit forecast results.
At home and abroad, online video websites have already passed the stage of the movie and turned to the stage where the tigers preyed on the ground. The concept of “Internet + movies†or even “internet movies†has been on the rise. Some internet companies have produced online dramas. Quality has reached or even exceeded the visual impact of traditional film and television. As far as the content is concerned, Crouching Tiger, Hidden Dragon 2 is still a movie in the traditional sense. The intervention of netflix only injects the attributes of Internet movies into publishing platforms, marketing channels, and commercial income. If it is successful, there will be more movie change strategies and use the network as a starting platform.
Therefore, the spread of Crouching Tiger, Hidden Dragon 2 on the netflix platform will have a certain significance. Films are still movies, but in the future they will embrace the Internet more in the form of "video products."
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