According to the Connected Intelligent Networked Home Entertainment Report, the total number of homes with Internet TV devices (such as smart TVs, video game terminals, streaming media players, and Blu-ray players) has increased to 46 million, an increase of 4 million households over the second quarter of 2014 .
NPD said that the success of the smart TV industry is the main driving force for the growth of the Internet TV industry. In the second quarter of 2015, 45% of televisions sold in the United States all supported App applications. This figure was 34% last year. In the second quarter of 2013, this proportion was only 24%. As more and more App-enabled TVs enter the home, the number of users connecting these devices to the Internet is increasing. In the second quarter alone, more than two-thirds of televisions with networking capabilities were connected to the Internet, up from 61% in 2014 and 45% two years ago.
In the second quarter of 2015, Netflix remained the most popular online video service used by Internet TV households, followed by YouTube, Amazon Prime/Instant Video, Hulu, and HBO GO/NOW. Compared with the second quarter of 2014, more Internet TV users stated that they used each of the above devices. HBO achieved OTT signal coverage through its GO and NOW platforms, making it the first TV network company with the top five ratings, replacing Crackle.
“The increase in the number of home apps used on TV is the result of the combination of three very important factors.†John Buffone, executive director of NPD Connected Intelligence, explained the current state of the market and stated that “support for App’s TV sales soared , Its user interface has been improved, and the availability of quality services and programs has exploded.We are living in the golden age of television and invested heavily in the production of original TV dramas. These are all relying on online services such as Hulu, Amazon Video, and industry leaders. The number of huge pay TV subscriptions owned by the Internet companies and the rapid increase in the number of OTT users who use the App via TV. To ensure the growth of Internet TV ecosystems (whether viewing devices or program content), TV manufacturers and content providers The cooperation between them is imperative."
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