SARFT ban expanded: set-top boxes can only use domestic TVOS

According to the "People's Post and Telecommunication" report, the State Administration of Press, Publication, Radio, Film and Television (hereinafter referred to as "SARFT") recently issued a notice to decide to expand the pilot scope of the TVOS smart TV operating system among cable operators. This means that in the future, terminals such as OTT set-top boxes introduced by cable operators in various regions can only install and use TVOS1.0, and must not install other operating systems.

It is understood that the TVOS TV operating system that was strongly promoted is a smart TV operating system jointly developed by the State Administration of Radio, Film and Television and some R&D units. TVOS 1.0 was officially released in early June. Subsequently, the State Administration of Radio, Film and Television issued an order requiring the cable TV OTT box to be installed with the TVOS system. At that time, the first batch of pilots in Jiangsu Cable and Shanghai Oriental Cable, two cable TV operators, each undertaken 500,000 sets of pilot promotion tasks.

Now, the SARFT has expanded the scope of the pilot, requiring terminals such as smart TV set-top boxes that are purchased or integrated by cable TV network companies to use TVOS 1.0, and to comply with the relevant technical specifications of NGB's next-generation broadcast TV network. In addition, the TVOS 1.0 system has added an information security module to enhance the user's information security. In addition, TVOS 1.0 also takes into account the technology of existing operating systems, such as Linux, Android and so on.

There is no clear unification in the industry about which operating system a smart TV is more suitable for. Although 90% of smart TVs currently use Android, more and more TV manufacturers have begun to try other options. LG said it plans to install its acquired Web OS system on 70% of its TVs. Samsung has also made plans, and the next step will be to use the TIzen system developed by the smart TV. In the case that the TV system market has not yet been fully stabilized, this regulation of the State Administration of Radio, Film and Television is also considered to seize the market. However, some terminal TV companies said that after TVOS 1.0 is fully market-oriented, it will control the applications on the TV, which may affect the development speed of smart TV applications.

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