Skyworth leads the new journey of color TV technology and establishes quality giant

With the much-anticipated CES 2018 coming to a close and experiencing a series of multiple negative factors, global color TV companies have actively organized their tiredness to reunite. In the current cold winter, the "flu" has spread, and the television business of a class of brands has existed in name only and has been difficult to support. It has relied on OEM methods to retain a hint of breath. One type of old brand who lost its former glory relied on eating government subsidies. Selling to change "nationality", there are still a few years between the scenes of the major exhibitions have disappeared, when the tide back some "naked swimming" brand was poured into the sea bottom, and as the color TV industry flagship TV giants in the L downturn strong channel Get out of the path of a V-word recovery. Sony, which is the most striking or seriously hampered by TV business, regained its enthusiasm for the OLED technology from the high-end market. “China Sony” Skyworth, the first to break the sales of TV, was the first to break into the V-shaped recovery channel with its happiest asset OLED. The large-scale cleaning of the color TV industry is pouring the same pot of cold water into the top of the color TV companies. At the same time, manufacturers are imagining the “ice bucket challenges” and at the same time finally thinking clearly about one thing: the price butcher cannot support the rapid development of enterprises, only to the high-end market. The pursuit of value competition to get rid of temporary and painful suffocation, in order to open the way, to seek lost in the lost "artisan spirit" of comfort to become the slogans to cheer up each manufacturer. Step by step, "General" is hard to have ingenuity All along, due to the extremely fierce domestic competitive environment, the domestic market has caused Japanese companies to lose their moves. Domestic home appliance companies are more radical and impetuous in their "striving for first place" style of conduct, and they are accustomed to tossing "general" firecrackers to the consumer market, unable to really put down "short," The "flat, fast" thinking model leads to different views. With the continued fierce competition in the market, the entire color TV industry has entered the "flood season", a variety of new products popular, individual manufacturers push the rhythm of new products dazzling, color TV from the durable goods down to the same box with the mobile phone FMCG ranks Craftsmanship has become increasingly valuable. So before LeTV at a new product launch, released 10 new television products at a glance, but the 30-minute conference, leaving only less than 5 minutes to introduce new products. No matter if it is modeling or technological innovation, the 30-minute conference will see a model. The copyright resource that has been proud of in the past is no longer. There is no real change in the old bottled wine. There is nothing left to see. Under the price of "sincerity." However, one can't help but ask: Do consumers dare to pay for it? The industry believes that the current TV industry, manufacturers are concerned about the success or failure of the awe of technology, they are not really looking for the flourishing development of color TV technology, just keep station and change the queue to keep themselves from being historical funnel Screening, and some color TV manufacturers have experienced many years of setbacks and innovations in the color TV industry, they have also increasingly lost their “mainstay”, and they have not insisted on their own insistence and assertion in the color TV technology. They have gradually become “riding the wall” and “footing”. Several boats" became the credentials of their wall grass. For a company, the most terrible thing is not failure, but losing its focus, losing its passionate career, and becoming a follower who completely chases the wind. Industry sources said that followers will not feel happy, but the tech school is always happy. When companies use their complete enjoyment to research and develop products, love their own business, and love their business interests, they may become evergreen enterprises. This is why OLED will become the color TV industry's current happiest asset, which is enough from Sony TV's magical rebirth of OLED back to horseback. The rise of China's manufacturing does not depend on marketing but actually technology Although the current "Made in China" still flutters in the quagmier of "made in Germany", and it is not ready to fly, some companies have successfully shaken off the bad land from "Made in China." At present, China’s home appliance industry is experiencing a leap-forward growth of “thirtieth”. Although it cannot stand as a Buddha, it is fundamental to lay down the “price butcher knife” ingenuity. Also ushering in the 30th is Skyworth, a veteran company in China's color TV brand. In the past 30 years, Skyworth has been focusing on a color TV industry. After years of skepticism and sarcasm from the industry, he persisted in OLED display technology. As the only color TV manufacturer in the OLED camp who did not make second-hand preparations, this style of delivery is fully reflected. A company’s firm mindset and grasp of the future direction of color TV technology. Subsequently, Skyworth’s initiatives also won cheers because most color TV companies in the world have joined the ranks of OLED technology, and Skyworth’s solo journey is no longer alone. This time, Skyworth participated in CES2018 on the occasion of its thirtieth anniversary to bring its latest technological achievements. According to sources, including flexible AMOLED display, smart home, OLED TV, super TV system, AI chip technology. On the day before the opening of CES, Skyworth Group once again signed an investment framework agreement with Huangpu District and Guangzhou Development Zone. Skyworth will invest about 7 billion yuan to build a smart industrial innovation base in the new Guangzhou Knowledge City in the district, achieving an annual output of 30 million smart home appliances, and an annual output of 1.8 million intelligent systems and terminal products. The total output value is about 30 billion yuan. In fact, as early as 10 years ago, Skyworth built a television production base in Guangzhou, and later led investment in the introduction of LGD's panel project, accounting for 10% of the shares. With the recent approval by the Korean government of LG to build 8.5-generation OLEDs in Guangzhou, China, LG’s long-term strategic partnership, Skyworth’s capital increase and expansion aims to further improve the entire industry chain and value chain from high-end panels, modules, and intelligent terminals. It has formed a brand-new industrial ecology. A new brand of South China and even China’s largest and most advanced smart home appliance manufacturing base will emerge in the east of Guangzhou. In the TV industry with many wall-watchers, the “China Sony” Skyworth, which has led the color TV technology innovation for a long time, has also become a technology watchdog in the “envy and hate” of the idol pie makers. Although they are independent of technology, they do not engage in gimmickry. , not to "China's first" to swagger through the market, but the craftsmanship continued. A few months ago, a news from Skyworth that a TV set sold overseas was still intact at the convenience store was reportedly returned from Germany and received widespread attention from the consumer community. This was attributed to Skyworth’s manufacturing quality “shield”. And body armor. For Skyworth, the craftsman’s job is to wear a bulletproof vest that faces many temptations. Skyworth’s craftsmanship is reflected in the fact that even before the acquisition of Metz Metz, an old German luxury TV maker, Skyworth produced TVs for its OEMs. It must be known that “proud” German OEMs must have their own poles. Strong manufacturing capabilities and quality guarantees, otherwise discerning European consumers “will not look up and look at you more than once.” In addition, Chinese companies have always been against the “shame” of “Made in China”, and they need to double their recognition and respect. strength. Smart Manufacturing + Ingenious Quality Leading Color TV Industry's "Industry 4.0" As we all know, the Germans have a deeply ingrained idea that people will make mistakes, and there will be errors. Especially in the production process, the negative influences introduced by these people will be amplified step by step through each stage of the assembly line, which will inevitably affect the quality of the products. Therefore, the German manufacturing philosophy is mainly benefited from the system guarantee of German manufacturing technology innovation and standardization. Through continuous upgrading of equipment and production systems, knowledge is solidified on the equipment, and everything is broken down into machines (or human-like machines). ) Can be simply implemented. The production process of color TVs is complicated and the procedures are complicated. It is a typical discrete manufacturing. However, as early as 2012, Skyworth proposed the “robot” strategy. Its smart factory incorporates automatic production lines for core movements, fully automated WIFI production lines, fully automated packaging lines for complete machines, and fully automated robots for testing, making its products reach international standards. Standard level, walking in the front of intelligent manufacturing, has achieved the rigorous craftsman quality. In Chinese thinking, although Japanese and German companies are quality myths, today they are defeated by Chinese companies because Chinese companies are better at “marketing”. Although Germany and Japan are the dwarves of marketing, they are giants of quality. The way of survival of Chinese companies is seriously shifted towards chess thinking. Compared to companies that spend more than R&D on marketing in one year, the biggest difference between TDK and other Chinese home appliance companies is that it does not shout “General”. Those who always think that they are "China's No. 1" are always on the road to "being emperor" every step of the way. The obsession with marketing surpasses product innovation. Craftsmanship is an important measure of the progress of social civilization. It is the spiritual source of China's manufacturing and is the brand capital for the development of competitive enterprises. The true craftsman will not talk about quality and spirit, nor will he regard it as a heavenly gift, because it is a prerequisite for competition. Only by making every effort to make the best quality products can the industry be evergreen. Compared to the Japanese and German companies that have a hundred years of history, Skyworth has only gone through 30 years, but in China's manufacturing industry, there are not many companies that can keep their hearts unchanged in the early 30s, and many old-time companies of the same age have “married into others”. woman". Craftsmanship is a kind of continuous focus. Concentration is a huge potential driving force. It inspires and inspires the giant wheel that the company moves forward, and maintains a love for a career. In today's impetuous manufacturing industry, there are constant technical enthusiasm. Some long-term follow-up markets and companies that have followed their competitors have long lost their backbone. Left-handed OLEDs and right-handed laser televisions also require a hand to lay out QLEDs. They have no confidence in themselves. They are not good at grasping the pulse of the times, wanting to engage in a “big news” all day long, for fear of missing the “monkey” who eventually loses watermelons and sesame seeds. Companies that really dare to bet on technology and focus on one technology are Real entrepreneurship. As Warren Buffett puts it, concentration is the most important quality in a man's life, and this is why he has always had the right opportunity. Imagine if Buffett, like the current color TV companies without head flies, does not have a keen insight into the upcoming tune, he may have already become a "simmered leek." From a selling set-top box, a remote controller, to a “sales company” that cuts into television sets, Skyworth, with its well-developed sales network, has become the only privately-owned force in traditional color enterprises. Unity creates focus and concentrates on Skyworth. Over the years, around the core of digital display technology, BSV liquid crystal splicing technology, and chip integration technology, Skyworth has formed more than a dozen industrial companies, including Skyworth Digital, Skyworth Digital, Skyworth LCD modules, and display technology, which have expanded from TV sets, from TV sets to DVDs. Satellite receivers, set-top boxes, communications equipment and TV chip industry, a series of audio-visual products, the real significance of the color TV industry flagship. Craftsmanship is a constant pursuit of technological innovation. It may become a slow company because of disdain for short-term interests, but it will never become a "bad company." Since its establishment in 1988, Skyworth has been using quality and technological innovation as a driving force for 30 years. It successfully achieved a leap from a Chinese brand to a world famous brand. This time, it will carry an all-star lineup of color TVs, ice-washers, and smart homes for CES2018. . Industry insiders told HEA that Skyworth, which is already in its 30s, embraced its happiest assets and took the lead in getting out of the V-shaped recovery path of the color TV industry. With years of technology accumulation, it is setting its own absolute advantage and leading the color TV industry. 4.0".

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