East China Interview
Interview with North China
Build your own business model Shen Fenzhen, general manager of Beijing Huangjia Zuolong Lighting
The store operation is completely different from the traditional lamp market merchants. It pays more attention to regional branding, emphasizes the establishment of its own image, and can provide consumers with a good shopping environment. Beijing Huangjia Zuolong Lighting operates different brands in the form of shop-in-shop, and the display of lamps is organically combined according to different styles, giving a home-like warm feeling.
For the management of big stores, Shen believes that professional managers are still not mature, which may be related to the particularity of lighting. In the distribution channel, it is not ideal to develop a distribution network. For hotels and hotel projects, lighting solutions can be provided free of charge. The next step will be to expand the landscape and scene lighting business and take some municipal engineering projects. She hopes that big store dealers can go out and build their own business model, such as Gome, Meike, Meijia, Red Star, Meikailong, etc. This is also the need of market development.
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