Xin Lan Chairman Jiang Yuelan: Looking for entrepreneurial experience in the book (Figure)


"Women don't treat themselves as flowers, flowers always have to wither. Women must treat themselves as trees in order to withstand the wind and rain, and then blossom."
———Jiang Yuelan

Jiang Yuelan's office of seven or eight square meters, the book occupies half of the "Jiangshan." Jiang Yuelan, chairman of Xinjiang Forging Co., Ltd., Jingjiang City, Jiangsu Province, sitting in the pile of books, said with a smile, I am grateful to these books, they have given me a strong spiritual strength, so that I can live again and again.

From a farmer woman to an entrepreneur with more than 40 million yuan in fixed assets, what kind of entrepreneurial legend does this 46-year-old woman have?

When the “handyman” exchanged the first order

So far, Jiang Yuelan still remembers the scene he struggled from the hands of death more than 20 years ago. Husbands gamble, the debts in the family are high, and the debtors frequently come to the door. In addition to going to work and taking children, Jiang Yuelan has to cultivate 6 acres of farmland in his home. The weight of life has made her unable to bear. At the age of 24, she swallowed 200 sleeping pills. "I opened my eyes and saw my daughter's helpless eyes. I hugged her and cried, and regretted death." "For my daughter, I must live with self-respect." Jiang Yuelan made up his mind.

She enrolled in the professional study of the University of Finance and Accounting. After work every day, she placed her children, and the farmer lived until 8 or 9 o'clock. At 3 o'clock the next morning, she got up again to study.

Three years later, with a paper diploma, she was transferred from the workshop to the finance department.

In 1991, she became the chief of finance. Jingyue City Chengnan Town Chemical Machinery Second Factory, where Jiang Yuelan is located, is a farm tool forging factory. In 1998, the company faced bankruptcy and the factory director retired.

"Our factory has the factory manager and my two managers, the workers hope that I will continue with them." There are only two roads in front of them: either entrepreneurship or unemployment.

In the face of more than 100 pairs of eyes, Jiang Yuelan made a decisive decision.

She scraped together 300,000 yuan to buy the factory. She only knows finance, and without technical and sales experience, she invites three shareholders who are responsible for technology and sales. The factory has adjusted the product structure to produce supporting products for the automotive and textile industries.

However, it is easy to open a market for a private enterprise without fame? Due to the sluggish sales, two shareholders withdrew in the same year. Enterprises have reached the end of life and death.

Jiang Yuelan, who is introverted and never traveled far away, decided to go to the city and often "go to the door of the people. Once and for all, people would not look at you with all their eyes. At that time, I asked myself not to take business, and decided not to go back." Jiang Yuelan I am more energetic.

She came to Hubei Axle Co., Ltd., a car manufacturer with a large scale in the country.

Early in the morning, she was waiting at the door of the supply office. The female director came. Jiang Yuelan greeted him and said, "Hello! We are a private enterprise in Jiangsu. We have dozens of people to eat..." "To beg for charity, to charity The agency went to the door of a female director and slammed the door. It was particularly cold in the winter, standing at the door, the cold wind cutting her face and cutting her heart. Jiang Yuelan had been standing at the door, she thought Let the female director listen to her and finish her words.

Near noon, the door of the supply opened a slit. "Come in, it’s strange outside." In the crack of the door, the head of the woman’s face had a little expression.

Sitting opposite the Director of the Women, within a few minutes, Jiang Yuelan spoke about her factory, her products, her staff, her ambitions. The female director listened quietly and said nothing. Jiang Yuelan saw hope.

The next morning, she reported to the supply office in advance. She is diligent in her hands and feet, helping to get water, clean, and send and receive mail.

"Your company is too small. It is impossible for us to cooperate with you in such a large-scale state-owned enterprise. You still have this heart dead." The female director spoke.

"But we have the confidence to guarantee the quality of the products, please give us a chance." Jiang Yuelan said. The female director is still not relaxed. Jiang Yuelan did not give up his heart, and still reported it day by day, becoming a diligent person there. After more than a month, the director of the woman said, you should go back and produce a batch of samples according to the drawings we provided.

A few days later, Jiang Yuelan took the sample back, and the female director was very satisfied. She signed an order of 8 million yuan with her on the spot. This is the first business that Jiang Yuelan took over. This order reversed the fate of the company.




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