The degree of washing machine in the anti-season selling

The degree of washing machine in the anti-season selling It is reported that in July and August this year, Hefei Rongshida Sanyo brought its three major domestic home appliance brands - Sanyo, Timor, Rongshida in nearly 200 cities across the country, successively held Hefei Sanyo 2013 autumn dealers conference, set national The power of the channel, and strive to white goods in the increasingly slowdown of the growing environment, contrarian flourish.

On July 20th, "Sanyo Kaitai Cooperated for a Win-win" - Hefei Sanyo Channel Alliance Conference was held at the Century Golden Resources Hotel in downtown Chongqing. Representatives of nearly 500 dealers from various districts on the site concluded with Hefei Sanyo. The Covenant went hand in hand to compete in the Chinese home appliance market and eventually achieved an order of nearly 20 million, setting a record for the best sales in the single market.

Sanyo Kaitai, channel win-win

In recent years, along with the gradual development of domestic urbanization, the consumer-led era is approaching. It is estimated that in 2013, the sales volume of China's home appliance industry could reach 1,250 billion yuan, accounting for 5.8% of the total retail sales of consumer goods in the whole year. Meanwhile, the entire The industry is also becoming more rational.

At the meeting, He Bing, general manager of Hefei Rongshida Sanyo Marketing Co., Ltd., said that due to the rapid rise of emerging channels such as e-commerce and telecom, the home appliance industry channels are being flattened, especially for traditional channels. Will return to commercial nature.

“Hefei Sanyo will build a balanced marketing strategy based on multi-channel, multi-brand and multi-category products. Through the differentiated strategy of brands, products, and channels, as well as strictly regulated price control methods, we will ensure the coordinated development of online and offline channels. The interests of distributors are maximized.” At the same time, Yan Bing said that Hefei Sanyo will develop a set of channel marketing strategies by balancing value channels, optimizing the value chain, improving terminal efficiency, innovating training and management, and service upgrades. Combination punches.

According to reports, for the retail channel, Hefei Sanyo has developed five core strategies, namely, improving terminal efficiency, creating an efficient promotion platform, improving product structure, conducting multi-level seamless docking, and effectively sharing data, and truly liaising with distributor allies. The challenges brought about by the situation.

New appearance, quality upgrade

In this meeting, Sanyo Tedi took the lead in debuting new models in Chongqing in the second half of 2013. Hefei Sanyo, a leader in frequency conversion washing machines, focused on six core products for the Chongqing market. It is expected that by the first quarter of 2014, a total of eight new models will be on the market.

In the new camp, the Sanyo · Tidu XQG75-L1103 series inclined drum washing machine is particularly worthy of attention. Through innovative integration of the top features of Hefei Sanyo washing machine product line, the model also has three unique advantages of smart frequency conversion function, air wash and 15 degree gold tilt angle.

Among them, smart frequency conversion can save more than 40% energy, reduce noise by 25% compared to the same period last year, and have both ultra high cleaning ratio and long service life. Lin Zhiling’s publicly praised “air washing” has anion-free sterilization. Antivirus and odor removal capabilities; the 15-degree golden corner, which is favored by the majority of actual users, can not only greatly save water, achieve accurate washing, but also highlight the user-friendly design of laundry without bending over.

It is understood that Hefei Sanyo has achieved a growth rate of nearly 100% since the launch of the "3351 Development Strategy" in 2008, and it has achieved the largest increase in the industry in the following year. In 2012, the home appliance industry slowed down due to the delisting policy. Hefei Sanyo has achieved a contrarian growth, and the quality of its operations has continued to be optimized. With the birth and development of the Timor brand, the company has officially started a diversified development stage.

Reproduction of the Covenant, the Future of the Future

On the afternoon of the 20th, "Sanyo Kaitai cooperation win-win" Hefei Sanyo dealer conference venue has always been enthusiastic, representatives of dealers to attend the opening meeting, together with the manufacturers, shouted "Hefei Sanyo Channel Declaration"铿锵 音 sound.

It is understood that just before the endorsement conference of the "Emperor brand signed international actress Lin Chi-ling" recently, Lin Chi-ling, the "variety goddess", was the spokesperson for the brand and had the unique charm of combining both sweet and intellectual connotations. Nearly a thousand dealers joined the emperor to fuel. In particular, when the beautiful and elegant image of the “goddess” Lin Chi-ling, and the wisdom and exquisite image, and the Tedo brand, which enjoys the world’s leading technology and superior quality, make people incalculable, how many large-scale consumer groups will “be seen from the Emperor’s degree.” Chi Ling."

It is reported that, at this stage, Hefei Rongshida Sanyo is fully implementing the "532" development strategy. The goal is to achieve an annual sales income of 20 billion yuan in the three major categories of refrigerators, washing machines, electrical appliances, and core components after five years, becoming ice, washing and small Home appliances and other multi-field, diversified, multi-brand international appliance giant.

In the “Troika” brand of its brand camp, DIQUA Timor, an international high-end ecological boutique appliance brand, is committed to excellence in technology and lean manufacturing while at the same time innovatively integrating the pursuit of quality of life for Chinese home appliance users, with intelligence and environmental protection. Eco-home appliance is the core product line. Combining global leading intelligent eco-technology, such as smart frequency conversion, intelligent freshness preservation and intelligent microwave, Tidu Refrigerator has been selected as "China's Southern Arctic Scientific Expedition Special Refrigerator" for two consecutive years; The Sanyo brand of frequency conversion experts continues to focus on the development and manufacture of home appliances with superior technology and precision production. Currently, with the return of the Rongshida ice-washing brand, together with Dido and Sanyo, Hefei Rongshida Sanyo has become a full-fledged construction company. Leading white goods Kingdom.

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