2015 version of the smart TV industry development white paper released


To play its role in “government-oriented, service-oriented decision-making,” the China Electronics and Information Industry Development Research Institute recently released the Smart TV Industry Development White Paper (2015 Edition), which aims to comprehensively review the development of the global and Chinese smart TV industry in 2014, from the perspective of innovation. , application promotion, enterprise development, investment and financing, policy environment and other dimensions summarize the characteristics of the development of smart TV industry, analyze the problems facing the development of China's smart TV industry, and look forward to the development trend of smart TV industry in 2015, and put forward the development of smart TV industry under the new situation. Suggestions.

In 2014, the pace of development of global smart TVs continued to accelerate. The shipment of smart TVs reached 76 million units, and the penetration rate reached 36%. Global industry development has the following characteristics: First, smart TV has become an important growth point in the global color TV industry; second, the new display and human-computer interaction technology are rapidly developing and evolving; third, the penetration rate of smart TVs in major regions of the world has been steadily increasing; and fourth, the development focus of enterprises. The transition from product innovation to ecosystem construction. In 2014, the scale of the domestic market expanded rapidly. The retail volume of smart TVs was 31.28 million and the penetration rate was 70%. The development of domestic industries has the following characteristics: First, the ultra-high-definition smart features prominent, the penetration rate increased significantly; Second, the continuous upgrade of the Internet model, the traditional manufacturers to accelerate the transformation; Third, the advantages of key enterprises continue to expand, the competitiveness continues to increase; Fourth, the ecological system Speeding up the construction and merging development are remarkable.



The Citi think tank thinks that in 2014, smart TV has made some progress in technological innovation and model innovation. In the field of technology and product innovation, display and interactive technologies are diversified, ULCD and quantum dot TVs are developing rapidly, the penetration rate of ultra-high-definition televisions is rapidly increasing, laser projection display technology has achieved certain breakthroughs, and the industrialization of OLED technology is still on the way. The development of somatosensory control has been further developed, and the convenience of remote control and mobile phone application control that conforms to the human body's operating habits has become an improvement hotspot. In terms of innovation in the development model, application services have increased scalability, service innovation levels have been continuously improved, Internet changes have accelerated, and management and profit models have been restructured.

The Citi think tank thinks that in 2014, the main features of smart TV in enterprise development, industrial investment and financing, and policy environment are as follows: In the aspect of enterprise development, the global market share of major color TV companies has remained basically stable, and the Korean company’s market share ranks at the top. Japanese companies have experienced serious declines, and Chinese companies have developed rapidly. In terms of industrial investment and financing, foreign investment and financing are mainly concentrated in the fields of smart homes, new displays and business transformation. Among them, investment in smart homes is the most active. Domestic investment and financing focuses on areas such as smart homes, new displays, content distribution and business adjustment. In terms of policy environment, the major industrial policies in China's smart TV industry were released by the Ministry of Industry and Information Technology and the State Administration of Press, Publication, Radio, Film and Television, etc. in 2014 mainly involving brand building, fund projects, and Internet specifications. And policy objectives such as operating system promotion.

The Citi think tank thinks that the current development of the smart TV industry is still facing the following major problems: First, the general decline in industry profits, the path of enterprise transformation is not yet clear; Second, the lack of core key technologies, industrial controllable development is limited; Third, the application The lack of quantity has led to obvious constraints on the development of the industry. Fourth, changes in color TV's extension have occurred, and the way of content management and control is in urgent need of innovation. Citi think tanks should promote the development of China's smart TV industry from the following four aspects: First, to strengthen the development and application of innovation to break through key common technologies; Second, to strengthen corporate collaboration and cooperation, and build an Internet background ecosystem; Third is to build an open application platform to enhance users The level of experience; Fourth, improve the policy monitoring mechanism and form a sustainable win-win development model.

Looking ahead to 2015, the Citi think-tank believes that the smart TV industry will maintain a relatively high growth rate under the globally complicated economic environment. China's smart TV is expected to become an important field for promoting color TV's transformation and breakthrough, the industry scale will continue to expand, and cross-border cooperation will increase. , The degree of industrial activity has further improved. The development situation in 2015 is as follows: First, innovation enters a new phase of multi-path and multi-modal development of technologies and products; second, application services are becoming more abundant, and video game layout is accelerating; third, the competitive landscape is becoming more complex, and the transformation of the Internet is accelerating; and fourth, investment. Will focus on the system platform, applications, new display, intelligent interaction and other fields; Fifth, the policy will focus on improving the technological innovation, the level of localization of key technologies, industrial chain cooperation and other major aspects.



This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports.
Smart TV box recommended to install sofa butler, download address: http://app.shafa.com/
Sofa Net is an Internet technology company specializing in smart TVs and boxes. It owns popular products such as sofa butlers, sofa tables, and sofa forums. It has been committed to providing high quality application resources for smart TV and TV box users and active community exchanges. And authoritative evaluation of smart TV products.

Enershare's commitment to future-ready energy solutions for smart home innovations, Enershare`s Energy Storage Systems create a flexible energy maintenance system for homeowners who want to take more control of their home energy use, it is intended to be used for Home Battery energy storage and stores electricity for solar self-consumption, load shifting, backup power, and off-the-grid use. you can use it anytime you want-at night or during an outage.

Lithium Energy Storage System

Lithium Battery Storage,Lithium Energy Storage,Off Grid Solar Power,Lithium Energy Storage System

Shenzhen Enershare Technology Co.,Ltd , https://www.enersharepower.com

This entry was posted in on